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Enrollment Strategies for Moving Students through the Funnel

HEMJ (Higher Ed Marketing Journal)

Institutions and enrollment teams have the unique opportunity to support students on their journey through each stage of the enrollment funnel awareness, interest, consideration, intent, application, and enrollment to help them achieve their goals. The challenge question for universities: How can we provide support and promote retention?

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How two-way texting aids in student support and retention

Confessions of a Community College Dean

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

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Busting Roadblocks in the Community College Enrollment Cycle

HEMJ (Higher Ed Marketing Journal)

Missed information: Students may miss important information about resources, deadlines, and processes if the information is not communicated clearly, or if the students do not attend orientation sessions. What support services are available? How much does it cost? What is the application process and deadline?

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Crisis Management on Campus

Higher Ed Connects: Leadership

It is important to develop lines of communication with local health authorities, as well as campus resources. Absent an institutional (or departmental) commitment to evidence-based, well-designed and well-resourced intervention strategies and support services, the investment in analytics is almost certain to fall short of expectations.

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Empowering Student Success: Enhancing Student Information and Academic Advising

Creatrix Campus

Data-Driven Decision Support: Student Information Systems offer insights for strategic decisions. Facilitators of Communication: SIS enables seamless communication among stakeholders. Resource Utilization Connecting students with valuable campus resources and support services.

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The Hidden Enrollment Market in Workforce Education: Changing Higher Ed podcast 249 with host Dr. Drumm McNaughton and guest Alana Rose

The Change Leader, Inc.

March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce Education and the Hidden Enrollment Market The traditional higher education model is facing increasing pressure. Durable skills: Critical thinking, teamwork, communication, adaptability.

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Boost Higher Ed Enrollment and Graduation Rates – The Power of Student Support and Belonging: Changing Higher Ed Podcast 148 with Host Dr. Drumm McNaughton and Guest Elliot Felix

The Change Leader, Inc.

In stark contrast to prevailing trends in higher education, colleges and universities have or are boosting their enrollment, retention, and graduation rates by improving their students’ sense of belonging, student support services, student-faculty relationships, and career readiness programs.