HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

When you’re in the higher education space, you’ll inevitably hit a roadblock at some point. Maybe your competitor schools achieve higher application rates, star in more news stories, or receive more donor funding. How Does Digital PR Contribute to Marketing ROI? How to Build a Digital PR Campaign for Faculty.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

Campus Groups

NOVEMBER 29, 2022

Our suite of solutions serves the entire Higher Ed community, helping students, staff, and alumni: ? Communicate & Collaborate - increasing community engagement. ??‍? Centralize - providing a unified space for technology and services. Engage - ensuring each student is engaged. ?

Development and Fund Raising 95

Development and Fund Raising Fundraising Marketing and Communication Services Alumni 95

Great College Advice

JULY 26, 2023

The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or Services Marketing and Operations Management (SMOM). Even higher education has become a business. Cornell’s School of Hotel Administration offers a BS in Hotel Administration.

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

The Change Leader, Inc.

MAY 31, 2023

The Georgetown Center for Education in the Workforce’s research focuses on three core areas: jobs, skills, and equity, with the goal of better aligning education and training with workforce and labor market demand. The report highlights three basic pathways: high school, community college, and university.

Higher Education 105

Higher Education Financial Aid Education Marketing and Communication Services 105

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 23, 2024

Top Student Enrollment Roadblocks and How to Overcome Them In my more than two decades of steering enrollment management at various institutions, I’ve seen students encounter numerous hurdles on their journey to and through higher education. What support services are available? How much does it cost? What happens after I apply?

Community College 79

Community College Marketing and Communication Services Financial Aid Transportation 79

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. The advice to remain totally silent does not serve the community or benefit the institution. But others on your leadership team, or even outside consultants, advise you to stay mum.

Marketing and Communication Services 75

Marketing and Communication Services Consulting Media Alumni 75

The Change Leader, Inc.

OCTOBER 24, 2023

24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.

Marketing and Communication Services 98

Marketing and Communication Services Higher Education Community College Management 98

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

Student Services 52

Student Services Higher Education Professional Development Education 52

Confessions of a Community College Dean

APRIL 7, 2023

Image: Huddled around a table in the Georgetown University Alumni House, roughly two dozen academics convened last week to address two of the most persistent challenges in higher education: improving student outcomes and lowering the cost of a bachelor’s degree. Those losses led her to rethink the program’s curriculum.

Development and Fund Raising 125

Development and Fund Raising Marketing and Communication Services Higher Education Disability Services 125

The Change Leader, Inc.

OCTOBER 31, 2023

31 October · Episode 179 Beyond Ideas: Implementing Innovative Structures in Higher Education 38 Min · By Dr. Drumm McNaughton Implementing innovative structures in higher education is not an option; it's a necessity. President Mantella's approach is a how-to guide.

Higher Education 64

Higher Education Education Budget and Finance Management Marketing and Communication Services 64

University Business

APRIL 20, 2023

Balancing the use of technology with human interactions is a concept known as High Tech, High Touch, and was first introduced in 1982 by futurist and author John Naisbitt in his book, Megatrends: Ten New Directions Transforming Our Lives. Researcher and author Hana Ben-Shabat discusses this in her book, Gen Z 360.

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Libraries Library Services 52

Higher Education Inquirer

DECEMBER 28, 2023

It will ride out competitors and market downturns by having deeper pockets. But the result is the same: domination of world markets by an oligopoly of AI-robot capitalists will have the same effect in destroying the economy, as it would if a monopoly squeezed out all competitors. What about government regulation?

Marketing and Communication Services 74

Marketing and Communication Services Entertainment Electronics Government 74

Higher Ed Connects: Leadership

MARCH 1, 2020

It is important to develop lines of communication with local health authorities, as well as campus resources. Crisis management is a key component of being a leader in higher education. I have two new books on my reading list – the first is Bryan Alexander’s Academia Next: The Futures of Higher Education.

Management 52

Management Marketing and Communication Services Study Abroad Higher Education 52

Campus Sonar

JULY 13, 2022

As presidential digital leadership evolves, marketing leaders and their teams are more likely to support an executive social media presence. Marketing leaders can help guide and mold the presidential approach to social media. In fact, sometimes marketers and communicators in this situation feel pressure to keep up with their president.

Media 52

Media Marketing and Communication Services Management Digital Media 52

EAB

NOVEMBER 1, 2022

Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. I'm Tara Zirkel, Director of Strategic Research with a focus on community colleges here at EAB. We have an 11000 square mile service area, a large service area.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

Creatrix Campus

MARCH 12, 2024

As key stakeholders in higher education, you understand the pivotal role that comprehensive student data management and strategic academic advising play in unlocking student success. Facilitators of Communication: SIS enables seamless communication among stakeholders. Facilitating holistic development and success.

Academic Advising 52

Academic Advising Marketing and Communication Services Career Counseling Utilities 52

Teaching Matters Experiential Learning

DECEMBER 20, 2018

The benefits of blogging for PhD students (25th May 2017) Blogging is increasingly being recognised as an established method of communicating academic writing. Within the University, the Academic Blogging Service was launched this year to provide a supported, centralised blogging platform – blogs.ed.ac.uk.

Marketing and Communication Services 52

Marketing and Communication Services Student Engagement Higher Education Research 52

EAB

FEBRUARY 21, 2023

Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. Been participants in the program, so they're working towards their own success, but they're also really leading the charge and paying it forward for a more equitable future in higher education.

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

HEMJ (Higher Ed Marketing Journal)

JUNE 12, 2023

This rapid enrollment cliff prompted many community colleges to make some much-needed adjustments to improve the student experience and get back into growth mode. By design, community colleges are broad-access systems that make higher education more accessible, affordable, and achievable for the average learner.

Community College 52

Community College Marketing and Communication Services Transportation Admissions 52

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

Student Affairs Assessment Leaders (SAAL)

DECEMBER 7, 2023

If a university were to simply count the number of books it acquires each year, it would have a lovely data point. But does that tell us if students are actually reading these books? Or if the contents of these books are enhancing their educational journey? Awareness of services? Consider the library.

Marketing and Communication Services 52

Marketing and Communication Services Libraries Industry Career Services 52

Confessions of a Community College Dean

FEBRUARY 28, 2023

” Whatever you think of MacDonald’s politics, her commentaries do provide a few disturbing examples of museum agitprop – with text and labels deployed in the service of a predictable ideological narrative. A recent book by Daniel H. Invite the local community to campus. Offer more community-serving events.

Marketing and Communication Services 57

Marketing and Communication Services Community Outreach Government Finance 57

Edu Alliance Journal

SEPTEMBER 6, 2022

I thought in early 1969 when I left the university, I didn’t have the academic ability to get a degree and my university advisor certainly was not supportive and suggested I should go sign up for military service that day. Yet nearly 40 million people from the age of 18-64 started higher education and did not complete one degree.

Marketing and Communication Services 40

Marketing and Communication Services Development and Fund Raising Government Higher Education 40

Confessions of a Community College Dean

JANUARY 3, 2023

“I’ve had people tell me you could order hamburgers and the order would come in and it was chicken breast,” says Robert Nelson, chief executive officer at NACUFS, the National Association of College & University Food Services. “They should celebrate it and market that they’re engaging in it.

Food 98

Food Development and Fund Raising Marketing and Communication Services Consulting 98

Campus Groups

AUGUST 2, 2022

In addition to serving as a one-stop-shop for academic, co-curricular and student service information, the platform helps connect and engage students. However, your campus community platform is only effective if it is being used successfully. It can also increase a student’s marketability to graduate programs or potential employers.

Student Engagement 52

Student Engagement Marketing and Communication Services Student Affairs Student Organizations 52

Goucher DEI

MAY 22, 2024

Since she’s been here, she has contributed to a decrease in reported incidents and an increase in sexual violence prevention education initiatives, harm reduction, and peer education. You can schedule an appointment with Kirsten at any time using the Office of Title IX’s Bookings page.

Title IX 40

Title IX Marketing and Communication Services Social Justice DEI 40

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

Parchment

MARCH 12, 2024

Matthew Sterenberg (10:56.27) So there’s basically, we need to market this a little bit better to a degree. It’s like, please, we need better communication between these two different parties. Then we’ve got to clearly communicate it and they have to know the pathway that they want to go on.

Research 52

Research Manufacturing Community College Marketing and Communication Services 52

Parchment

OCTOBER 8, 2024

It’s not about outcomes, this particular data, because it’s just about who’s there, who’s on the books at colleges. How can we get the DE students to kind of fit into the guided pathways work that’s already going on at community colleges. Yeah, so this data is really about enrollments and access.

Community College 52

Community College Marketing and Communication Services Research IT 52

The Change Leader, Inc.

MARCH 4, 2025

March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce education and employer-funded programs unlock hidden enrollment opportunities. Learn how corporate partnerships drive higher ed growth. According to Alana, there are 41.5

Education 52

Education Marketing and Communication Services Higher Education Management 52

The Change Leader, Inc.

MARCH 28, 2023

In stark contrast to prevailing trends in higher education, colleges and universities have or are boosting their enrollment, retention, and graduation rates by improving their students’ sense of belonging, student support services, student-faculty relationships, and career readiness programs.

Marketing and Communication Services 52

Marketing and Communication Services Consulting Support Services Libraries 52

The Change Leader, Inc.

APRIL 25, 2023

Bridging Week also provides additional networking opportunities and helps communicate where certain places are on campus so they can feel empowered to make their university work for them. Madeleine then joined the Higher Education Funding Council for England (HEFCE) as its Chief Executive in January 2014, retaining that post until March 2018.

Development and Fund Raising 98

Development and Fund Raising Higher Education Manufacturing Marketing and Communication Services 98

Parchment

FEBRUARY 13, 2024

Marc Booker (00:44.905) Well, you know, of course I have that book when I was like in kindergarten, I wrote that out and my teachers didn’t know what it was and now here I am. But for me really, my career actually started interestingly enough where I didn’t wanna be in higher education.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Electronics Management 52

SRHE

JANUARY 17, 2024

What has this got to do with an academic conference on higher education? Both of these presentations and my wider interests look at discourse and narratives as data in higher education policy and practice.

Marketing and Communication Services 72

Marketing and Communication Services Computers and Informational Technology Higher Education Research 72

Higher Education Inquirer

JANUARY 3, 2025

Shrouded in the alluring language of liberty, it transforms market principles into a dominant creed, insisting that every facet of life conform to the imperatives of profit and economic efficiency. This fuels a fascistic politics which is systematically dismantling democratic accountability, with higher education among its primary targets.

Higher Education 40

Higher Education Education Marketing and Communication Services Media 40