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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.

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Adult learners: Who they are & what they want from college

EAB

Blogs Adult learners: who they are and what they want from college Across the last few years, colleges and universities have increasingly prioritized adult learner enrollment to offset declining undergraduate enrollment and diversify revenue streams.

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How to empower student-parents in higher education: A conversation with Generation Hope

EAB

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

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Enrollment and Admissions Funnel: The Student Journey from Inquiry to Enrollment

HEMJ (Higher Ed Marketing Journal)

This data is invaluable for refining marketing strategies and improving engagement tactics to ensure they meet the expectations and needs of prospective students. This involves providing more detailed information about what the institution offers, such as programs, support services for online students, and financial aid options.

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Cross-school collaboration: Supporting PGT students through the Dissertation Buddies Programme

Teaching Matters Academic Support

Details of the design and implementation of DB are in our previous blog post , where we also discuss our initial evaluation of student experience. The selected DB activities aim to provide comprehensive support for students during their dissertation phase.

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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

Blogs Are you losing grad and adult enrollments at the last minute? Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Intentionally and transparently communicating culture through email should be an essential goal when these offices construct their communication plans.”

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Mini-series: Linking learning and teaching with mental health and wellbeing

Teaching Matters Academic Support

5 Ways of Wellbeing: A tool guide for students and staff within our community to enhance their own and each other’s wellbeing using 5 steps. The opening of the Wellbeing Centre in early 2020 is an exciting initiative, which will give us more space to deliver individual and group interventions with students.