EAB

NOVEMBER 20, 2023

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Alumni Admissions 52

Blackboard Higher Education

FEBRUARY 1, 2022

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing. 1) Speak to their career aspirations. But slick and impersonal advertising won’t do.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity.

Marketing and Communication Services 75

Marketing and Communication Services Consulting Media Alumni 75

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

EAB

MAY 17, 2023

Blogs Five Things University Leaders are Prioritizing This Year (And Two They Should Be) The results from EAB’s Spring 2023 Pulse Survey are in! While our analysis validated many topics on our research agenda, we also surfaced a handful of surprises.

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Finance 105

Confessions of a Community College Dean

FEBRUARY 5, 2023

Blog: Learning Innovation Laurel Littrell is a faculty librarian at Kansas State University. Almost all of the materials budgets are tied up in subscriptions and access fees for online resources, often with multi-year contracts with vendors that provide these services. Among her many roles at KSU is Library Data Coordinator.

Libraries 91

Libraries Computers and Informational Technology Grants and Contracts Marketing and Communication Services 91

Teaching Matters Academic Support

OCTOBER 31, 2024

Addressing this gap in research and practice, the Dissertation Buddies (DB) programme was developed at Moray House School of Education and Sport (MHSES) and implemented in academic year 2020/21. Details of the design and implementation of DB are in our previous blog post , where we also discuss our initial evaluation of student experience.

Marketing and Communication Services 73

Marketing and Communication Services Research Hospitality Higher Education 73

EAB

OCTOBER 24, 2022

5 Tips to Recruit and Enroll Latine/x Students in Your Community College. are the most likely to choose community college as their first step when pursuing a higher education. There’s a lot of research available on the importance of dual enrollment programs—as you may know if you’ve implemented your own. Tip #1: Build belonging.

Recruitment 95

Recruitment Community College Marketing and Communication Services Admissions 95

Creatrix Campus

OCTOBER 3, 2023

This blog serves as your guide to 10 essential Higher Education Recruitment strategies. It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Example: Suppose you're responsible for marketing at a state university.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

Parchment

MARCH 12, 2024

We speak with Lindsay Daugherty, Senior Policy Researcher from RAND Corporation to dig into the research around stackable credential programs and whether they are delivering on their premise — to advance a learner’s opportunities and outcomes. Matthew Sterenberg (11:45.23) So Lindsay, you are a senior policy researcher.

Research 52

Research Manufacturing Community College Marketing and Communication Services 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

This data is invaluable for refining marketing strategies and improving engagement tactics to ensure they meet the expectations and needs of prospective students. This involves providing more detailed information about what the institution offers, such as programs, support services for online students, and financial aid options.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

EAB

AUGUST 9, 2023

In addition to the content from the subject-matter expertise and professional skills development sessions, the fellows also had access to EAB’s research library and experts, and they were paired with a partner to help develop ideas and get feedback along the way.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

NOVEMBER 3, 2022

How to engage more community college prospects amid the “great opt out”. As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. Source: EAB analysis of American Community Survey data. Trends in from-home sources. %

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

Experiential Learning Depot

APRIL 24, 2023

Experiential projects put learners in real-world situations where life skills are needed, and this blog post is all about life skills example projects that you can do with your own high school kids! They research recipes or develop their own to be included on the menu. Grab your free tools!

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Management Student Development 52

EAB

FEBRUARY 7, 2023

Caylie and Matthew explore the challenges and opportunities for institutions that are eager to tap into a new market of at least 700,000 potential students. My name is Matt McAloon, and I'm a researcher here at the firm. My name is Callie, I am a research analyst at EAB and I've always been interested in criminology.

Recruitment 92

Recruitment Marketing and Communication Services Higher Education Research 92

Experiential Learning Depot

APRIL 27, 2023

Just reading this blog post is a great first step. Students did all of the things required for developing a business such as writing a business plan and conducting market research but didn't actually start their businesses (most of them anyway). They communicate and collaborate with the community.

Marketing and Communication Services 52

Marketing and Communication Services Management Media Research 52

Teaching Matters Academic Support

MAY 29, 2019

The Teaching Matters podcast accompanies and complements the Teaching Matters blog, adding another space for students and staff to have conversations and debates around learning and teaching at the University of Edinburgh. Welcome to podcast episodes 6, 7, 8 and 9: What is the value of lecture recording?

Marketing and Communication Services 52

Marketing and Communication Services Media Food Research 52

EAB

DECEMBER 14, 2023

Blogs Our top five lessons on lead generation for graduate and adult programs in 2024 Insights and resources from a year of lead generation innovation As I look back on 2023, I’m struck by just how much we learned about the challenges that graduate and adult enrollment leaders face when it comes to lead generation.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Industry Alumni 52

Creatrix Campus

JULY 18, 2022

They are powerful tools that can streamline customer support, communication, and management. This blog will help you find the best CRM. . A higher education CRM system also assists staff in improving internal and external communication. Improved client service. Streamlined communication. Tue, 07/19/2022 - 01:47.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

EAB

AUGUST 9, 2023

Blogs How the University of the Ozarks engaged local alumni August 9, 2023 Brian Henderson Director of Annual Giving and Alumni Engagement, University of the Ozarks The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB.

Alumni 52

Alumni Marketing and Communication Services Fundraising Food 52

EAB

JUNE 27, 2023

Blogs How to expand opportunities for Hispanic adult learners in nursing and health care 3 ways UCF is increasing enrollment (and retention) of Hispanic graduate students in nursing Based on our Office Hours with EAB podcast, Episode 131, How UCF is Expanding Opportunities for Hispanic Adult Learners.

Healthcare 52

Healthcare Marketing and Communication Services Recruitment Faculty 52

AIFS Abroad

FEBRUARY 8, 2023

This program is situated at the intersection between (international) education, community engagement, and sustainable development and aims to harness students’ self-reflection to engage with contemporary global issues in a local context and use the community engagement elements critically as a tool for social impact.

Study Abroad 52

Study Abroad Marketing and Communication Services Computers and Informational Technology Engineering 52

Teaching Matters Academic Support

NOVEMBER 28, 2018

The post features a range of ‘mini-blogs’ from students who use lecture recording to support their learning… Students have been at the heart of the Lecture Recording Programme, from procurement through to delivery and support, providing a unique insight into students’ needs and wants from a lecture recording service.

Marketing and Communication Services 52

Marketing and Communication Services Media Government IT 52

EAB

NOVEMBER 10, 2023

Blogs Building awareness of your law program is more important than ever Here’s how 3 schools did it effectively *Institution names in this post are pseudonyms. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment. Gen Z spends 4.1

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Private Universities Alumni 52

EAB

JULY 17, 2023

Blogs Are you prepared to recruit ‘Gen P’? Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. For example, today’s students are beginning their college research later than their predecessors did. But are these anecdotal observations or a real trend?

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52

EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. among all students surveyed.

Student Conduct 59

Student Conduct Recruitment Media Alumni 59

EAB

AUGUST 23, 2023

Blogs The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy By Meredith Dobbins Think back to your time as an undergraduate student. In this blog, we’ll explore the dos and don’ts of leveraging your institution’s traditions in an annual giving program. What memories stand out most to you?

Marketing and Communication Services 52

Marketing and Communication Services Alumni Utilities Fundraising 52

Teaching Matters Academic Support

JULY 3, 2019

I was fascinated to hear Peter Felten, in his excellent key-note speech at the recent Learning and Teaching Conference , say that research shows that the single most important factor in enabling students to establish and maintain positive mental wellbeing is what happens in the classroom.

Marketing and Communication Services 52

Marketing and Communication Services Disability Services Support Services Research 52

Creatrix Campus

JULY 5, 2024

This blog post will explore the barriers to student success in higher education and will emphasize the game-changing impact that career counseling plays in helping students realize their dreams and graduate promptly. These obstacles have the power to derail even the most motivated learners, but they are surmountable with the correct help.

Career Counseling 52

Career Counseling Higher Education Academic Advising Marketing and Communication Services 52

SRHE

OCTOBER 20, 2022

The Higher Education and Research Act 2017 aimed to enshrine the market with students as customers, and established the Office for Students. Two Research Excellence Framework exercises continued the remorseless evidence-defying concentration of research funding. This is not paradox but consistency.

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Government Research 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section. How Does Digital PR Contribute to Marketing ROI? Unlike traditional PR, however, it does so in four distinct ways: Brand awareness. Thought leadership.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

EAB

DECEMBER 4, 2023

Blogs A Beginner’s Guide to AI in Annual Giving What you need to know and how to start using it in your advancement strategy With each passing day, Artificial Intelligence (AI) is becoming a more prominent topic of discussion for advancement leaders. Other early uses of AI: General writing support (i.e.,

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Budget and Finance Management Alumni 52

AIFS Abroad

JUNE 13, 2023

As a global center of industries like finance, fashion, technology, marketing, and media, Prague has incredible internship opportunities. London With rich history, iconic architecture, one-of-a-kind markets, and so much more, London is one of the most diverse and multicultural hubs in all of Europe.

Study Abroad 52

Study Abroad Marketing and Communication Services Architecture Industry 52

EAB

FEBRUARY 3, 2023

Blogs Have Gen Z search behaviors returned to “normal”? So far this cycle, my daughter has applied to 9 schools, all of which she’s researched in various ways, but only three of which she’s visited in person. On-campus events with 100-499 attendees 124.2% On-campus events with 50-99 attendees 51.4% Regional events (off campus) 144.4%

Marketing and Communication Services 52

Marketing and Communication Services Admissions Enrollment Management Utilities 52

HEMJ (Higher Ed Marketing Journal)

JULY 11, 2023

How is [insert university focus area, such as hands-on learning, research, or community service] reflected in the curriculum? In short, try to talk to someone from every part of your campus community. During your research, you’ll want to answer two key questions: Who are you trying to reach? You’re done, right?

Marketing and Communication Services 40

Marketing and Communication Services IT Alumni Faculty 40

Teaching Matters Academic Support

OCTOBER 31, 2024

Addressing this gap in research and practice, the Dissertation Buddies (DB) programme was developed at Moray House School of Education and Sport (MHSES) and implemented in academic year 2020/21. Details of the design and implementation of DB are in our previous blog post , where we also discuss our initial evaluation of student experience.

Marketing and Communication Services 52

Marketing and Communication Services Research Hospitality Higher Education 52