EAB

SEPTEMBER 20, 2023

Blogs Adult learners: who they are and what they want from college Across the last few years, colleges and universities have increasingly prioritized adult learner enrollment to offset declining undergraduate enrollment and diversify revenue streams.

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Marketing and Communication Services Financial Aid Bursar Recruitment 105

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.

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Teaching Matters Experiential Learning

DECEMBER 20, 2018

To wrap up the year, this editorial post celebrates the top ten viewed Teaching Matters blog posts in 2018. Interestingly, three of these posts were written in 2016, showing that the blog’s content is continually being accessed both nationally, and internationally.

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Marketing and Communication Services Student Engagement Higher Education Research 52

Student Affairs Assessment Leaders (SAAL)

AUGUST 23, 2023

According to Google Analytics this past month our Student Affairs Assessment Leaders (SAAL) website had 1,800 views with our blog, open-course, and our resources page being the most popular. What this data tells us is that SAAL is indeed nurturing a thriving community of individuals engaged in Student Affairs Assessment.

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Student Affairs Marketing and Communication Services Media Management 96

Parchment

AUGUST 20, 2024

In 2023, College of DuPage selected Parchment’s Diploma Services to improve the efficiency of their diploma issuance and increase student engagement. Once we started to explore the benefits of a single platform, rolling everything into one service for students really made sense. How did you fund Parchment’s Diploma Services?

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Marketing and Communication Services Student Engagement Media IT 52

Teaching Matters Student Engagement

NOVEMBER 21, 2022

Photo by Adem AY on Unsplash In this extra post, Ari Badlishah highlights the benefits of using authentic student voice in university marketing materials. Like any other student at The University of Edinburgh, I have been on the receiving end of several communications and marketing messages from the University.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

The Change Leader, Inc.

AUGUST 2, 2017

There have been significant changes to Higher Ed Branding and Marketing in the last few decades. Institutions of higher education started considering the importance of marketing about 45 years ago. However, many of todays college and university leaders still struggle with how to effectively market their institution and its programs.

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Veteran and Military Services Marketing and Communication Services Higher Education Recruitment 52

EAB

AUGUST 21, 2023

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

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Higher Education Marketing and Communication Services Education Financial Aid 97

AIFS Abroad

APRIL 24, 2024

Whether you’re majoring in a field related to Community Service or Service Learning, just need to fulfill a class requirement, or are simply passionate about giving back, why not take those types of classes as you study abroad? Stellenbosch, South Africa 1. ” Katie H.,

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EAB

NOVEMBER 20, 2023

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Ready to find out more?

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Marketing and Communication Services Recruitment Alumni Admissions 52

EAB

JANUARY 26, 2023

Blogs 6 trends impacting community college enrollment in 2023 For the past two years, it’s been difficult to focus on anything beyond the immediate consequences of the pandemic. But now as we find ourselves stabilizing, it’s time to pause and take stock of the full landscape facing community colleges. get your copy 2.

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Community College Marketing and Communication Services Recruitment Financial Aid 105

Blackboard Higher Education

FEBRUARY 1, 2022

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing. 1) Speak to their career aspirations. But slick and impersonal advertising won’t do.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

AIFS Abroad

FEBRUARY 13, 2025

Hospitality management requires clear communication to ensure customer needs are always met and employees can effectively collaborate with one another. If you hope to find success in the industry, you need experience communicating with people from a wide variety of backgrounds, as both the employees and clientele are bound to be diverse.

Hospitality 52

Hospitality Management Marketing and Communication Services Industry 52

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

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Marketing and Communication Services Alumni Engineering Higher Education 75

Parchment

FEBRUARY 10, 2025

By offering an intuitive, user-friendly platform, K-12 Enroll enables schools to manage applications, track enrollment progress, and communicate with families efficiently. Parchment’s Diploma Services offer the best of both print and digital diplomas. There’s always more to learn.

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Marketing and Communication Services Alumni Management Electronics 52

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

Confessions of a Community College Dean

JANUARY 9, 2023

Blog: Higher Ed Gamma I live my life according to a series of mantras. Today, of course, those professions include communication, journalism, hotel and restaurant management, library science, nursing, psychology, social work, and much more. One of which is this: “We must look backward to move forward.” Priorities conflict.

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Marketing and Communication Services Architecture Engineering Faculty 128

The Change Leader, Inc.

MARCH 6, 2025

If marketing and enrollment fail to bring in the needed students for financial sustainability, the board doesnt (or shouldnt) hold the marketing team accountable, they should hold the president accountable. However, in year three, a full 360 is conducted on the president that includes faculty, staff, administration, and the board.

Government 52

Government Marketing and Communication Services Alumni Faculty 52

The Change Leader, Inc.

APRIL 3, 2025

Rising costs, ideological divides, and evolving job market demands have created new barriers for students, while demographic shifts indicate continued enrollment declines that pose further challenges for institutions. Once perceived as a direct path to economic and social stability, college education is increasingly viewed with skepticism.

Higher Education 52

Higher Education Marketing and Communication Services IT Education 52

AIFS Abroad

DECEMBER 2, 2022

As a global hub for finance, fashion, technology, marketing, and media, the city offers incredible internship opportunities for students and recent graduates. Some of our most sought-after internships are in Fashion, International Business, Marketing, and International Politics. Intern Abroad in the Czech Republic. Berlin, Germany.

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Study Abroad Marketing and Communication Services Architecture Finance 97

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity.

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Marketing and Communication Services Consulting Media Alumni 75

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Kent Syverud , Chancellor and President of Syracuse University, graciously agreed to answer my questions.

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Marketing and Communication Services Financial Aid Industry Higher Education 52

EAB

OCTOBER 30, 2023

Blogs 4 Key Questions About the Advancement Landscape, Answered A Q&A with Advancement Expert, Jenny Jones By Dakota Anderson At EAB, innovation and expertise are at the core of our mission to empower institutions with the tools they need to succeed. Read our blog to learn more. Things have changed—has your annual giving strategy?

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Marketing and Communication Services Fundraising Alumni Higher Education 59

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

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Recruitment Media Marketing and Communication Services Architecture 52

AIFS Abroad

JANUARY 23, 2025

In todays modern world, professionals of all kinds need to be able to communicate and collaborate with people from diverse backgrounds, and psychology is no exception. In Dublin, you can build a robust professional network in an international community known for its innovation in the field of psychology.

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Marketing and Communication Services Professional Development Architecture Healthcare 52

Confessions of a Community College Dean

APRIL 2, 2023

Blog: Learning Innovation The biggest higher education story of 2023 might just be the Education Department’s review of the rules that allow schools and companies to enter into tuition revenue–sharing agreements. We also assist with marketing, enrollment support, instructional design and student support.

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Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 64

The Student Affairs Blog

MAY 9, 2024

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market. Below are responses to those questions.

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Safety and Security Marketing and Communication Services Facilities Management Health Services 75

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

This data is invaluable for refining marketing strategies and improving engagement tactics to ensure they meet the expectations and needs of prospective students. This involves providing more detailed information about what the institution offers, such as programs, support services for online students, and financial aid options.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

Creatrix Campus

OCTOBER 3, 2023

This blog serves as your guide to 10 essential Higher Education Recruitment strategies. It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Example: Suppose you're responsible for marketing at a state university.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

Parchment

MAY 3, 2024

Recently, we sat down with Kelley Brundage, University Registrar at Kansas State University to discuss why they moved forward with Parchment’s Certificate Services, the impact it had on their operations, and why students love receiving a digital certificate. What has been the impact since implementing Parchment’s Certificate Services?

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Marketing and Communication Services Media IT 52

Higher Education Inquirer

DECEMBER 28, 2023

[Editor's note: This article first appeared in Randall Collins' blog The Sociological Eye.] It will ride out competitors and market downturns by having deeper pockets. The EU has already tried it on current Internet marketeers. These tactics fluctuate with the labor market for particular tasks.

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Marketing and Communication Services Entertainment Electronics Government 74

EAB

OCTOBER 24, 2022

5 Tips to Recruit and Enroll Latine/x Students in Your Community College. are the most likely to choose community college as their first step when pursuing a higher education. Tip #4: Be intentional in your recruitment marketing. learn more about building a student communication strategy. learn more.

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Community College Recruitment Marketing and Communication Services Admissions 95

AIFS Abroad

MAY 28, 2024

Instead of interning and taking coursework at the same time, he kicked off his experience down under as a Marketing & Community Management intern in the weeks before his course load officially began at the University of Sydney. “I decided to undergo a marketing internship even though it is not one of my majors.

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Study Abroad Finance Marketing and Communication Services Architecture 95

EAB

DECEMBER 8, 2022

But these changes are not enough—CHROs need a different set of competencies than in the past to meet the challenges of increased competition with out-of-sector employers and emerging labor market threats. 3 competencies that take a chief human resource officer from tactical to strategic. Complete the survey for your campus. Take the survey.

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Marketing and Communication Services Budget and Finance Management Recruitment Healthcare 52

EAB

JULY 27, 2023

Blogs Overcome these two roadblocks to engage young alumni Many of today’s young alumni find themselves burdened with outsized student loan debt and facing tumultuous financial challenges as they embark on entry-level careers. What is digital marketing and how can you use it to excel your annual giving program?

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Alumni Marketing and Communication Services Fundraising Higher Education 52

Experiential Learning Depot

APRIL 27, 2023

Just reading this blog post is a great first step. Students did all of the things required for developing a business such as writing a business plan and conducting market research but didn't actually start their businesses (most of them anyway). They communicate and collaborate with the community.

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Marketing and Communication Services Management Media Research 52

EAB

APRIL 24, 2023

Blogs Are you losing grad and adult enrollments at the last minute? Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Intentionally and transparently communicating culture through email should be an essential goal when these offices construct their communication plans.”

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Marketing and Communication Services Recruitment Financial Aid Admissions 52