A better way to address revenue sharing and online marketing (letter)
Confessions of a Community College Dean
APRIL 4, 2023
At this point, nearly every nonprofit university in the U.S. News is often criticized for its imperfect college rankings, but social media, search and lead-gen sites have 100 times its reach, and the great majority of their ads promote colleges that are more expensive and less likely to graduate students. The strategy worked.
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