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If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. Further on in this article we’ll address how to write an email to a college admissions counselor if you find yourself in this situation.
That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.
Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.
This article unpacks key elements of the enrollment and admissions funnel, offering actionable insights and innovative tips to capture and retain students’ attention from their first inquiry through their enrollment stages. Content marketing, informational webinars, and targeted emails play a significant role in this stage.
How is [insert university focus area, such as hands-on learning, research, or communityservice] reflected in the curriculum? In short, try to talk to someone from every part of your campus community. You can learn more about the process of defining your UVPs in this article. Now support that narrative with evidence.
It is important to develop lines of communication with local health authorities, as well as campus resources. In the case of the coronavirus, Chuck Staben, former President of the University of Idaho, writes in an article in Inside Higher Ed : Colleges have several risk factors for epidemics.
One month later after that, in that same first semester, James, his tone has changed, even the way he communicates. We have the Community College Service Student Engagement called CCSSE that's administered in our spring term. And he says, college is kind of hard, but he's gonna stick through it. So the first one I said was data.
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