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Combined with the Apple App Store, which first debuted in 2008 with 500 phone applications, in less than 20 years, technology has revolutionized how the average consumer communicates, entertains themselves, and obtains information. Interestingly, at the Community College of Aurora, over 40% of our learners identify as adult learners.
Applying Principles of Organizational Development in Higher Education If you work in higher education, you know the industry is constantly evolving. Shifting student demographics, emerging technologies, and market pressures require institutions to be proactive in building a stronger, more adaptable foundation for long-term success.
Develop and launch annual marketing campaigns. In my recent article on building online student services , we discussed the importance of assessing your organizational design and effectiveness to identify improvement opportunities and facilitate high-quality growth. With this article, we address the concept of escape velocity.
That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. How about a middle management professional who’s been in their industry for over a decade?
Image: Microcredentials —quality, verifiable, bite-size, low-priced, nondegree online offerings targeted to specific industries—have boomed in recent years in response to demand from employers and would-be workers alike for additional options that can better prepare learners for the workforce. Others see synergistic opportunities.
Rising costs, ideological divides, and evolving job market demands have created new barriers for students, while demographic shifts indicate continued enrollment declines that pose further challenges for institutions. Internships, industry partnerships, and competency-based education models enable students to gain practical skills.
” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. Abundant nomenclature aside, all parties appear eager to work together to deliver or pursue quality, verifiable, bite-size, low-priced, nondegree online offerings targeted to specific industries.
So, it wasn’t until the 19th century that Europeans and Americans began thinking of teaching university courses that were directly relevant to both agriculture (where most Americans were employed at the time) and to the advances of the Industrial Age (and the rise of engineering as a discipline).
Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? For writing, you can feed ChatGPT specific prompts to generate an article title, topic outline, even the entire piece.
[Editor's note: This article first appeared in Randall Collins' blog The Sociological Eye.] It will ride out competitors and market downturns by having deeper pockets. The EU has already tried it on current Internet marketeers. These tactics fluctuate with the labor market for particular tasks.
Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section. How Does Digital PR Contribute to Marketing ROI? Unlike traditional PR, however, it does so in four distinct ways: Brand awareness. Thought leadership.
24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.
This article provides best practices for alumni engagement: It covers the importance of: ⏰Engaging early ?Keeping Students use an engagement platform to manage their co-curricular life on campus and access student service information. While serving as the central resource, a digital alumni community tracks and measures engagement.
Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. EAB · How to Recruit Adult Career Switchers Transcript [music] 0:00:12.7 Welcome to the program, Beth. DK: Excellent.
Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. I think even in my personal life, I say this, I toss this word around all the time, and people who are not in the industry are like, "What's a CBO? Speaker 1: Hello and welcome to Office Hours With EAB.
I thought in early 1969 when I left the university, I didn’t have the academic ability to get a degree and my university advisor certainly was not supportive and suggested I should go sign up for military service that day. US Labor Market. 2021 article titled “Shocking Statistics About College Graduation Rates”.
This comes down to identifying your communication strategy and rating the effectiveness of your website design, for example, how easy it is to find the right thing at the right time on the website to move forward. How are you communicating those career outcomes from a program page perspective?
This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. This may involve re-evaluating institutional missions and embracing more flexible, career-focused educational models.
” There are also nuances by industry and even department. ” These sorts of algorithms are in use at scale today in the textbook industry. I have yet to see much of that in the corporate market so far (and I’ve seen precious little of it in the higher education market, which I know much better).
I mean, think about customer service, like we all want to feel good about something, right? So knock down silos, talk to your partners, build connections between sectors and industries and community. It does not guarantee that you’re actually gonna create a community. They’re legal documents.
Zirkel and Marcus also discuss low-cost customer service best practices from the private sector that community colleges can implement to deliver a better educational experience for their students. EAB · Do Community Colleges Need an “Intervention?” TZ: So Jon, you don't pull many punches in your article. No, it isn't.
“It sounds like you’re saying it’s really about better articulating and rebranding, about how we market what we’re doing.” “How do you embed some of these skill sets, these industry-recognized credentials, into your curricular experience?” “I’m still a big believer.”
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