Teaching Matters Student Engagement

NOVEMBER 21, 2022

Photo by Adem AY on Unsplash In this extra post, Ari Badlishah highlights the benefits of using authentic student voice in university marketing materials. Like any other student at The University of Edinburgh, I have been on the receiving end of several communications and marketing messages from the University.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 104

Marketing and Communication Services Financial Aid Community College Support Services 104

The Change Leader, Inc.

JULY 17, 2017

Higher Ed branding is in need of focused change to reverse the trend in the declining perceptions of higher ed institutions. In todays turbulent economic and political climate, higher education leaders are facing many challenges that they never have experienced before. Why is Higher Ed Branding and Marketing Important?

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Management Faculty 52

Confessions of a Community College Dean

JANUARY 11, 2023

With efforts like these gathering steam across the postsecondary landscape, it looks like higher education is in the midst of a mission shift that positions career readiness as a strategic, campuswide priority. For instance, the communication scholars Ann L. What could be wrong with this development? Darling and Deanna P.

Marketing and Communication Services 102

Marketing and Communication Services Career Services Higher Education Faculty 102

Confessions of a Community College Dean

MARCH 1, 2023

“For many undergraduates, particularly those who have been historically underrepresented in higher education, building one’s network can be a formidable challenge,” Mark Peltz, dean of careers, life and service at Grinnell College, shares. Is this Career Advice newsletter?:

Marketing and Communication Services 98

Marketing and Communication Services Alumni Media Government 98

The Change Leader, Inc.

AUGUST 2, 2017

There have been significant changes to Higher Ed Branding and Marketing in the last few decades. Institutions of higher education started considering the importance of marketing about 45 years ago. Higher education leaders began embracing marketing in 1972 after A.R.

Veteran and Military Services 52

Veteran and Military Services Marketing and Communication Services Higher Education Recruitment 52

The Change Leader, Inc.

MARCH 6, 2025

This article explores the significance of presidential evaluations, best practices for implementing them, and how they contribute to stronger institutional governance. Going back to the fiduciary duties, the board should hold the president accountable for EVERYTHING that goes on at an institution that is the nature of the beast.

Government 52

Government Marketing and Communication Services Alumni Faculty 52

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. By one count, the United States is home to more than one million unique educational credentials, which represents a more than threefold increase since 2018.

Marketing and Communication Services 117

Marketing and Communication Services Manufacturing Industry Management 117

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

When you’re in the higher education space, you’ll inevitably hit a roadblock at some point. Maybe your competitor schools achieve higher application rates, star in more news stories, or receive more donor funding. How Does Digital PR Contribute to Marketing ROI? How to Build a Digital PR Campaign for Faculty.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

Confessions of a Community College Dean

FEBRUARY 6, 2023

Above all, admission recruiters will find themselves re-entering a market that has lost a great deal of confidence in the United States as a study destination. More than half of the parents also listed public information sessions and the ability to communicate with current Chinese students on campus or alumni as being important to them.

Recruitment 98

Recruitment Marketing and Communication Services Admissions Study Abroad 98

Confessions of a Community College Dean

MARCH 17, 2023

“All the people that I’ve worked with at career services, they’re always trying to figure out, ‘How can we get more students to come see us? ’” says Blair Garland, chief marketing officer and engagement officer at OSU Cascades. No In-Article Careers: 3 … How do we engage more students?’”

Marketing and Communication Services 98

Marketing and Communication Services Academic Advising Career Services Campus Activities 98

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? For writing, you can feed ChatGPT specific prompts to generate an article title, topic outline, even the entire piece.

Marketing and Communication Services 74

Marketing and Communication Services Alumni Engineering Higher Education 74

Confessions of a Community College Dean

APRIL 7, 2023

Image: Huddled around a table in the Georgetown University Alumni House, roughly two dozen academics convened last week to address two of the most persistent challenges in higher education: improving student outcomes and lowering the cost of a bachelor’s degree. Those losses led her to rethink the program’s curriculum.

Development and Fund Raising 125

Development and Fund Raising Marketing and Communication Services Higher Education Disability Services 125

Great College Advice

JULY 26, 2023

The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or Services Marketing and Operations Management (SMOM). Even higher education has become a business. Cornell’s School of Hotel Administration offers a BS in Hotel Administration.

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

Campus Groups

NOVEMBER 29, 2022

Our suite of solutions serves the entire Higher Ed community, helping students, staff, and alumni: ? Communicate & Collaborate - increasing community engagement. ??‍? Centralize - providing a unified space for technology and services. RELATED ARTICLES: Engage - ensuring each student is engaged. ?

Development and Fund Raising 95

Development and Fund Raising Fundraising Marketing and Communication Services Alumni 95

Confessions of a Community College Dean

MARCH 20, 2023

“At that time, I think there was not a particular need for the college to expand into other markets.” “I think it’s great that Gustavus is allowing future students to step into that level of higher education,” she said, noting that she has seven classmates in the program who are also seniors.

Marketing and Communication Services 98

Marketing and Communication Services Administration Career Services Finance 98

The Change Leader, Inc.

OCTOBER 24, 2023

24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.

Marketing and Communication Services 98

Marketing and Communication Services Higher Education Community College Manufacturing 98

Confessions of a Community College Dean

APRIL 6, 2023

Angie Paccione, executive director of the Colorado Department of Higher Education (DHE), said the bill is about more than increasing tuition revenue for schools with high out-of-state demand; it’s also intended to keep Colorado’s best and brightest high school students from leaving. Yes In-Article Careers: 3

Mining 98

Mining Marketing and Communication Services Recruitment Higher Education 98

Teaching Matters Online Learning

AUGUST 16, 2022

VCSTs are pieces of software which “allow students and instructors to communicate synchronously using features such as audio, video, text chat, interactive whiteboard, and application sharing” , thus making it possible to organise traditional classroom activities online. For tools (i.e. Information sources and search strategy.

Higher Education 52

Higher Education Education Marketing and Communication Services Engineering 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

5 Tips for Keeping Students Engaged Throughout the Admissions Process In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. Content marketing, informational webinars, and targeted emails play a significant role in this stage.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Two higher education administrators and an academic consulting firm shared their visions on tailoring their programs to meet student and operational needs: Massachusetts Institute of Technology , Cambridge, Massachusetts. Broaden advising, career services & professional development. Enhance the undergraduate experience.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

The Change Leader, Inc.

NOVEMBER 14, 2023

14 November · Episode 181 Tough Times Ahead for Higher Education Enrollment 42 Min · By Dr. Drumm McNaughton Dive into the complexities of higher education enrollment–navigate through its current challenges, and uncover strategies for the tough times ahead.

Higher Education 52

Higher Education Marketing and Communication Services Education Enrollment Management 52

Higher Education Inquirer

DECEMBER 28, 2023

[Editor's note: This article first appeared in Randall Collins' blog The Sociological Eye.] It will ride out competitors and market downturns by having deeper pockets. The EU has already tried it on current Internet marketeers. These tactics fluctuate with the labor market for particular tasks.

Marketing and Communication Services 74

Marketing and Communication Services Entertainment Electronics Government 74

Confessions of a Community College Dean

JANUARY 3, 2023

“I’ve had people tell me you could order hamburgers and the order would come in and it was chicken breast,” says Robert Nelson, chief executive officer at NACUFS, the National Association of College & University Food Services. “They should celebrate it and market that they’re engaging in it.

Food 98

Food Development and Fund Raising Marketing and Communication Services Consulting 98

Campus Groups

OCTOBER 4, 2022

This article provides best practices for alumni engagement: It covers the importance of: ⏰Engaging early ?Keeping It helps students, alumni, and higher education institutions: ?Connect Succeed One-stop shop for Engagement For higher education institutions, having a centralized platform to manage engagement is critical.

Alumni 52

Alumni Marketing and Communication Services Management Higher Education 52

EAB

FEBRUARY 21, 2023

Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. Been participants in the program, so they're working towards their own success, but they're also really leading the charge and paying it forward for a more equitable future in higher education.

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

HEMJ (Higher Ed Marketing Journal)

JULY 11, 2023

Harness Your Unique Story to Increase Enrollment It’s never been harder to stand out in higher education. How is [insert university focus area, such as hands-on learning, research, or community service] reflected in the curriculum? In short, try to talk to someone from every part of your campus community.

Marketing and Communication Services 40

Marketing and Communication Services IT Alumni Faculty 40

Campus Groups

JULY 26, 2022

Campus mobile apps are a must for higher education institutions! They help establish better communication and engage students. Mobile apps reportedly contribute to higher rates of student engagement, retention, and success. Having a mobile app enhances the user experience of our Partner Campus communities.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Administration Media 52

Higher Ed Connects: Leadership

MARCH 1, 2020

It is important to develop lines of communication with local health authorities, as well as campus resources. Crisis management is a key component of being a leader in higher education. I have two new books on my reading list – the first is Bryan Alexander’s Academia Next: The Futures of Higher Education.

Management 52

Management Marketing and Communication Services Study Abroad Higher Education 52

Parchment

SEPTEMBER 10, 2024

Comprehensive Learner Records are billed as a new way for learners to communicate the totality of their educational experience. And we did a good job of marketing it. Part of that was the marketing techniques we were using. But, what goes in a CLR? How are students utilizing it? And so that was a great step.

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Study Abroad Research 52

Campus Groups

AUGUST 2, 2022

This article outlines 5 student engagement strategies for the fall. In addition to serving as a one-stop-shop for academic, co-curricular and student service information, the platform helps connect and engage students. However, your campus community platform is only effective if it is being used successfully.

Student Engagement 52

Student Engagement Marketing and Communication Services Student Affairs Student Organizations 52

HEMJ (Higher Ed Marketing Journal)

JUNE 12, 2023

This rapid enrollment cliff prompted many community colleges to make some much-needed adjustments to improve the student experience and get back into growth mode. By design, community colleges are broad-access systems that make higher education more accessible, affordable, and achievable for the average learner.

Community College 52

Community College Marketing and Communication Services Transportation Admissions 52

Edu Alliance Journal

SEPTEMBER 6, 2022

I thought in early 1969 when I left the university, I didn’t have the academic ability to get a degree and my university advisor certainly was not supportive and suggested I should go sign up for military service that day. Yet nearly 40 million people from the age of 18-64 started higher education and did not complete one degree.

Marketing and Communication Services 40

Marketing and Communication Services Development and Fund Raising Government Higher Education 40

Buddy4Study

JUNE 15, 2021

Based on the QS World University Rankings 2020, UK’s higher education system leads in Europe. Hence, in this article we explore in detail why you should study in Europe, top universities and courses, study visa, post study work permit, jobs, and life in Europe. 14 University Colleges of Teacher Education. Architecture.

Study Abroad 52

Study Abroad Marketing and Communication Services Engineering Management 52

Higher Education Inquirer

AUGUST 10, 2022

[This article is part of the Transparency-Accountability-Value series.] The landscape of military-connected students in higher education has been filled with turmoil for the last two decades. Bill, a well-earned and financially substantial benefit for student veterans since 1944, has been a lightning rod for this turmoil.

Veteran and Military Services 40

Veteran and Military Services Marketing and Communication Services Recruitment Utilities 40

Student Affairs Assessment Leaders (SAAL)

NOVEMBER 29, 2022

The 2022 SAAL Board SAAL Bylaws Proposed Changes & Updates CHANGE 1 Article 2: Overview Section 1: Vision Proposed vision: SAAL nurtures a thriving community of individuals engaged in Student Affairs Assessment. Ensure communication and collaboration between functional areas of SAAL (i.e., CAS, ACPA, NASPA).

Student Affairs 40

Student Affairs Marketing and Communication Services Government Professional Development 40

The Change Leader, Inc.

APRIL 11, 2023

Drumm McNaughton and Guest Amrit Ahluwalia – Student Lifecycle Strategies for Enrollment and Retention College and university leaders who understand and implement the customer lifecycle model into their processes and procedures can boost enrollment numbers at their institutions despite the ongoing trend in higher education.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Higher Education Enrollment Management 52