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Enrollment Strategies for Moving Students through the Funnel

HEMJ (Higher Ed Marketing Journal)

To learn more, check out the infographic below, created by the Higher Education Marketing Journal. Universities can use the following strategies to reach potential students: Use a mix of digital and traditional marketing. Tactics include career-focused blog articles, informational webinars, and customized emails.

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How to Write an Email to College Admissions Counselors

Great College Advice

If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. Further on in this article we’ll address how to write an email to a college admissions counselor if you find yourself in this situation.

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How two-way texting aids in student support and retention

Confessions of a Community College Dean

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

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The Art of Persuasion and Personas in Enrollment Marketing

HEMJ (Higher Ed Marketing Journal)

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

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Why Public Trust in Higher Ed Is Declining — And What Leaders Can Do About It: Rebuilding Confidence in Higher Education: Addressing Challenges Through Transparency, Affordability, and Workforce Alignment

The Change Leader, Inc.

Rising costs, ideological divides, and evolving job market demands have created new barriers for students, while demographic shifts indicate continued enrollment declines that pose further challenges for institutions. Additionally, transparent breakdowns of fees and aid can empower students to make informed decisions.

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Catalyze college coaches gain hirable skills during returner service year

College Forward

In a recent article, Forbes stated that data literacy, leadership skills, and collaboration are among “The Top 10 Most In-Demand Skills for the Next 10 Years.” Catalyze coaches with College Possible are gaining many invaluable leadership skills during their AmeriCorps service term.

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Enrollment and Admissions Funnel: The Student Journey from Inquiry to Enrollment

HEMJ (Higher Ed Marketing Journal)

This article unpacks key elements of the enrollment and admissions funnel, offering actionable insights and innovative tips to capture and retain students’ attention from their first inquiry through their enrollment stages. Content marketing, informational webinars, and targeted emails play a significant role in this stage.