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To learn more, check out the infographic below, created by the Higher Education Marketing Journal. Universities can use the following strategies to reach potential students: Use a mix of digital and traditional marketing. Tactics include career-focused blog articles, informational webinars, and customized emails.
If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. Further on in this article we’ll address how to write an email to a college admissions counselor if you find yourself in this situation.
Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.
That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.
Rising costs, ideological divides, and evolving job market demands have created new barriers for students, while demographic shifts indicate continued enrollment declines that pose further challenges for institutions. Additionally, transparent breakdowns of fees and aid can empower students to make informed decisions.
In a recent article, Forbes stated that data literacy, leadership skills, and collaboration are among “The Top 10 Most In-Demand Skills for the Next 10 Years.” Catalyze coaches with College Possible are gaining many invaluable leadership skills during their AmeriCorps service term.
This article unpacks key elements of the enrollment and admissions funnel, offering actionable insights and innovative tips to capture and retain students’ attention from their first inquiry through their enrollment stages. Content marketing, informational webinars, and targeted emails play a significant role in this stage.
Ken McConnellogue, vice president of communications for the University of Colorado (CU) system—of which Boulder is the flagship—told Inside Higher Ed that “the number of nonresident students is not projected to grow but remain in line with the prior year incoming class. Yes In-Article Careers: 3
Broaden advising, career services & professional development. Simpsonscarborough.com listed some of their priorities when doing marketing strategy for Generation Z: Make it relevant and personal. Their website describes marketing to Generation Z. Enhance the undergraduate experience. Serve our graduate students.
Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. How do you interact with these folks and who reaches out to whom and how and what's working and not working in that communication? Speaker 1: Hello and welcome to Office Hours With EAB. chuckle] 0:22:12.9
This article outlines 5 student engagement strategies for the fall. In addition to serving as a one-stop-shop for academic, co-curricular and student service information, the platform helps connect and engage students. However, your campus community platform is only effective if it is being used successfully.
This rapid enrollment cliff prompted many community colleges to make some much-needed adjustments to improve the student experience and get back into growth mode. By design, community colleges are broad-access systems that make higher education more accessible, affordable, and achievable for the average learner.
This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financialaid options to prospective students. This approach not only aids in student decision-making but also helps in building trust and credibility.
I mean, think about customer service, like we all want to feel good about something, right? Like if I get all these wraparound services, Heather (11:12.749) Mm-hmm. And I’ll give you a link to a great article that he wrote about this, but I love that. And we do not place the same value on communication.
Zirkel and Marcus also discuss low-cost customer service best practices from the private sector that community colleges can implement to deliver a better educational experience for their students. EAB · Do Community Colleges Need an “Intervention?” TZ: So Jon, you don't pull many punches in your article. No, it isn't.
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