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ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. It has also worked to remove barriers for transfer students. Dr. Erika D.
Several prominent universities banned legacy admissions when affirmative action ended. With students from underserved backgrounds liable to take the biggest step backward, university officials believed the practice of favoring applicants who hail from alumni was difficult to justify. Vincent’s College in Pennsylvania.
SUNY Oneonta President Alberto Cardelle invited Hartwick College to join the Regional Innovation Council to collaborate on regional issues and opportunities in healthcare and human services, business development, and employee recruitment and retention to name a few. There are not enough counselors out there,” says Johnson.
Docking told Inside Higher Ed such efforts are a necessary innovation for higher education, offering strapped institutions an affordable way to add courses of study and flexible online programs in an effort to recruit students. ” Those additional programs have boosted student recruiting and ultimately the bottom line.
Sycamore University* , a large public university in the Mid-Atlantic, fell victim to this trend as they saw a decrease in their law school enrollments. For years, their enrollment team relied primarily on word-of-mouth marketing from their young alumni to source new leads for their law program.
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