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What Murray Sperber described in his bestseller Beer and Circus in 2001 is every bit as true today: the academic enterprise is decentered, and the quality of housing amenities, the robustness of studentlife programming, and the quality of an institution’s athletic teams are primary drivers of undergraduate enrollment. Dr. Adriel A.
5 Steps for Creating Your Social Media Brand Presence For universities eager to thrive in today’s cyber-centric world, social media isn’t just a tool. The importance of maintaining a holistic brand image that resonates across diverse social media platforms cannot be overstated.
Pam Royall, head of research, enrollment services at EAB According to Dr. Pam Royall, the head of research, enrollment services at EAB, the finding provides an opportunity for HBCUs to deploy their current students and recent alumni to get the word out. A crucial place to communicate that sense of belonging is on social media.
Pam Royall, head of research, enrollment services at EAB According to Dr. Pam Royall, the head of research, enrollment services at EAB, the finding provides an opportunity for HBCUs to deploy their current students and recent alumni to get the word out. A crucial place to communicate that sense of belonging is on social media.
Social media has changed how so many things operate. It’s always been a hard job, but now social media is able to distort what the truth is. Experts say that faculty, administration, alumni, and even current students have a role to play in influencing the stability of their university’s executive office.
Early on, the university welcomed Black students—several from families comprising the Old Settlers community—at a time when many colleges and universities were reluctant to do so. Many of those families still live here,” says Patterson-Stephens of the Black alumni. Their children still go to this institution. They work here.”
history…means a great deal to our students, who are graduating, to their families and to those watching via live stream to see history.” Prior to the COVID-19 pandemic, there was a special alumni breakfast with freshmen during homecoming weekend, and she’s glad to see in-person events resume. “We
I found myself taking pictures that day and making tik-toks for my job as a studentmedia coordinator, but I was also able to cheer on my freshman-year class while I was working. Homecoming weekend at Hope College is a time for alumni, students and families to come together and celebrate their time at the school.
Part of the outlet’s methodology includes using only thoroughly vetted academic data, which is why it does not give weight to aspects of studentlife such as athletics and social life. Average Alumni Giving Rate (3%) This rate is the mean percentage of undergraduate alumni of record who donated money to their alma mater.
of students considering HBCUs have started college research, compared to the median of 40% among their peers. This trend is likely related to the large role that family connections, word of mouth, and community and alumni events play in HBCU recruitment. Recommendations Reach Students Early Through Events and Alumni Connections.
Prospective students who aren’t aware of your school and are still in the shopping-around phase benefit the most from awareness tactics such as paid media and strategic inbound marketing. Students who are aware of your institution most likely have a list of schools and programs they’re interested in. Instagram With nearly 2.4
Multi-Channel Approach: Utilize a mix of channels, including social media, email marketing, website optimization, print materials, and participation in education fairs. Content Marketing: Create informative and engaging content that showcases your institution's programs, faculty, campus, and studentlife.
Personal announcements and praise by athletes are one of the most popular forms of admissions-related conversations to find reposted across social media. Search #agtg (“All glory to God”) across any social media channel and you’ll find endless examples of athletes praising their new coaches and institutions.
These may include the campus website, homegrown digital systems, social media, flyer boards, and resident halls. They provide students with the opportunity to learn about and engage with their campus community. They are also a great way for students to broaden their social circle, making connections with fellow students and staff.
Mobile apps reportedly contribute to higher rates of student engagement, retention, and success. They are used by StudentLife administrators and students for planning, communicating, tracking, and reporting. Payments : Students can make payments via the mobile app and see a history of their payments.
You can join the conversation on social media using #EABOfficeHours. Building that sense of belonging is important throughout the entire studentlife cycle. However, our experts discuss four moments in particular when making a positive connection and drawing that student in is especially critical for retention.
We’re looking at our many audiences and then working across the institution with departments like Enrollment Management, Student Affairs, Athletics, and Alumni to ensure the brand is woven into everything we do and that we’re leaving lasting impressions no matter what environment someone experiences the brand in.
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