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HBCU Advancement Teams: Don't Underestimate the Power of the Individual Donor

Diverse: Issues in Higher Education

Surprisingly, according to research, one third of HBCUs recorded their largest gifts between July 2020 and December 2022, post Robert Smith’s gift, and surprisingly those gifts also came from individuals. And herein lies our greatest opportunity. surging racial unrest, recent Supreme Court decisions, electoral politics, etc.),

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The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy

EAB

Utilizing these traditions in your institution’s annual giving strategy can reignite memories in your alumni and inspire them to give back to their alma mater. The emotional connection your alumni audience already has to your institution is what sets them apart from other donor audiences.

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Top 10 Student Recruitment strategies every institution should adopt

Creatrix Campus

Utilize various channels, both online and offline, to reach a wide audience. How to Implement? Multi-Channel Approach: Utilize a mix of channels, including social media, email marketing, website optimization, print materials, and participation in education fairs. How to Implement?

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Increase College Enrollment With These 10 Creative and Effective Strategies

HEMJ (Higher Ed Marketing Journal)

Prospective students who aren’t aware of your school and are still in the shopping-around phase benefit the most from awareness tactics such as paid media and strategic inbound marketing. Develop Paid Media Campaigns Paid media campaigns are a great awareness tactic. They also include familiarity tactics.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Utilize technology to create a more personalized experience. Step 1: Learn From Your Peers Community colleges looking to increase student enrollment and retention can explore the Community College Research Center’s comprehensive framework for improving student onboarding. Garner a better understanding of the modern student.

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End of the Rainbow?

Diverse: Issues in Higher Education

It seeks to prohibit any state or federal funding from being utilized to support diversity, equity, and inclusion (DEI) programs at the state’s higher education institutions. At the University of Texas at Austin, Lavender Graduation for LGBTQ students was taken up by the alumni association.

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What Advancement Leaders Can Learn from Enrollment Leaders About Gen Z

EAB

Students in this generation are changing the way institutions create and execute engagement strategies­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­—from enrollment to retention to alumni giving—requiring them to be more customized and digitally omnipresent than ever before.

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