HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.

Marketing and Communication Services 93

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 93

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

Marketing and Communication Services 94

Marketing and Communication Services Higher Education Alumni Media 94

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

Community College 78

Community College Marketing and Communication Services Admissions Utilities 78

Campus Groups

OCTOBER 4, 2022

The best way to engage alumni is to drive engagement throughout the student experience and steward engagement opportunities post-graduation. Ideally, engagement begins as soon as students set foot on campus and lasts a lifetime. It helps students, alumni, and higher education institutions: ?Connect

Alumni 52

Alumni Marketing and Communication Services Management Higher Education 52

Campus Groups

AUGUST 2, 2022

We know how critical the fall is for student engagement. It is when new students immerse themselves in college life and returning students renew with campus activities and traditions. This article outlines 5 student engagement strategies for the fall. Offices that can seem intimidating (i.e.

Student Engagement 52

Student Engagement Marketing and Communication Services Student Affairs Student Organizations 52

Creatrix Campus

OCTOBER 3, 2023

Student recruitment is the process of attracting and enrolling students into educational programs. It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. It creates awareness and generates interest.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

Creatrix Campus

JULY 18, 2022

They are powerful tools that can streamline customer support, communication, and management. The higher education CRM software enables colleges and universities to unify and manage all contacts, from prospective students to enrolled students to alumni and donors, thereby comprehensively understanding their constituents.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52