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Here are 7 ways liberal arts colleges can use study abroad to remain competitive

University Business

As support of these programs is crucial in a post-pandemic world in order to ensure their accessibility, enhancing study abroad offerings and effectively marketing those offerings can appeal to a distinct population of prospective students that aligns with the values of a small liberal arts education.

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The Art of Persuasion and Personas in Enrollment Marketing

HEMJ (Higher Ed Marketing Journal)

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

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Video networking at Grinnell enhances student connections

Confessions of a Community College Dean

Image: Connecting students and alumni can be challenging, especially for a school with a widely dispersed population, but Grinnell College is closing the gap between its graduates and current students by hosting short virtual networking events. Requiring alumni to register first also drives students to register, Peltz shares.

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2023 Seal of Excelencia

Diverse: Issues in Higher Education

They must present evidence of effectiveness in institutional practices serving Latino students. ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs.

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2025 CAPD FAQs for Family & Supporters

CAPD

View the recording and access the presentation below. How is the connection between current students and alumni? Do alumni easily offer internships or other opportunities to current students? In addition to these programs, our main way to support MIT students and alumni is through 1-1 advising.

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The Future of Partnership Is Capacity Building 

HEMJ (Higher Ed Marketing Journal)

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

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Building a Meaningful Microcredential Program

Parchment

And we just need to credential them better so that it’s easy to communicate that information. did you fundamentally change the programs or was it a different way to communicate what you were already doing? Like, how does this change the actual programs that we have, the actual learning that happens at the institution?