This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. The finding was unsurprising to Jacory Bernard, an undergraduate recruiter and new student support manager at Morehouse College.
The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. The finding was unsurprising to Jacory Bernard, an undergraduate recruiter and new student support manager at Morehouse College.
To learn more, check out the infographic below, created by the Higher Education Marketing Journal. Universities can use the following strategies to reach potential students: Use a mix of digital and traditional marketing. Connect students with faculty and alumni. Strategies to stand out include the following: Promote your brand.
As support of these programs is crucial in a post-pandemic world in order to ensure their accessibility, enhancing study abroad offerings and effectively marketing those offerings can appeal to a distinct population of prospective students that aligns with the values of a small liberal arts education.
ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr. Dr. Erika D.
The Role of Technology in Charter School Operations Technology plays an integral role in the efficient management of charter schools. Technology and Admissions: Streamlining Enrollment Procedures For directors of admissions, technology offers a robust solution to managing the complex process of student enrollment.
students, journalists, alumni, prospects, the public or community). They wanted to improve brand awareness, build team capacity, and develop an enrollment marketing strategy informed by the needs of their students. Earned Conversation: The portion of the online conversation that doesnt come from organizational accounts (i.e.,
That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. How about a middle management professional who’s been in their industry for over a decade?
Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. I started my career collaborating with partners who relied on the expertise of an online program manager (OPM). Capacity Building in the Modern Higher Ed Landscape Not all partnerships are created equal.
This starts with enrollment through to graduation, and beyond with alumnimanagement. Our suite of solutions serves the entire Higher Ed community, helping students, staff, and alumni: ? Communicate & Collaborate - increasing community engagement. ??? Engage - ensuring each student is engaged. ?
Across the nation, AmeriCorps members unite under a shared mission: to uplift their communities and cultivate personal growth through civic engagement. Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Access the AmeriCorps alumni website and the alumni job board.
Comparatively, last year’s economic volatility led EAB to guide institutions in managing their expectations on fundraising goals. More from UB: Facility reinvestment, bogged by inflationary costs, manages upswing in 2024, report Cultivate consistent engagement More often than not, alumni love their alma mater. As the U.S.
Blogs How the University of the Ozarks engaged local alumni August 9, 2023 Brian Henderson Director of Annual Giving and Alumni Engagement, University of the Ozarks The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB.
If marketing and enrollment fail to bring in the needed students for financial sustainability, the board doesnt (or shouldnt) hold the marketing team accountable, they should hold the president accountable. The NWCCU standard 2.A.2
The best way to engage alumni is to drive engagement throughout the student experience and steward engagement opportunities post-graduation. The most effective engagement strategies meet alumni expectations in terms of programming and in the technology delivering the experience. Keeping up with technology. Collaborate ??Succeed
Dyson School of Applied Economics and Management, which offers (naturally enough) a BS in Applied Economics and Management. The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or ServicesMarketing and Operations Management (SMOM).
SUNY Oneonta President Alberto Cardelle invited Hartwick College to join the Regional Innovation Council to collaborate on regional issues and opportunities in healthcare and human services, business development, and employee recruitment and retention to name a few. according to an email.
But how are job candidates acquiring leadership skills before landing their first manager position? Catalyze coaches with College Possible are gaining many invaluable leadership skills during their AmeriCorps service term. I always tell new Catalyze coaches ‘There’s no one-size-fits-all coaching approach,’” says Olivia.
Today, of course, those professions include communication, journalism, hotel and restaurant management, library science, nursing, psychology, social work, and much more. evade) responsibility for lower-division service courses to junior colleagues, lecturers, adjuncts, post-docs, and grad students. Priorities conflict.
Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. Your instincts tell you a clarifying statement and potentially an apology are in order, as do members of your faculty, board, cabinet and student and alumni organizations. Launched by Richard W.
It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.
With high inflation, failing banks and rounds of layoffs across industries, many colleges and universities may be concerned about what kind of job market their graduating students will face. In fact, he foresees “strength and optimism” in the entry-level market. ” says Grubb.
Top Student Enrollment Roadblocks and How to Overcome Them In my more than two decades of steering enrollment management at various institutions, I’ve seen students encounter numerous hurdles on their journey to and through higher education. What support services are available? How much does it cost? What happens after I apply?
From there I learned how to find contact information for the Heads of Marketing through calling or online research. George, the CEO, has to draft contracts, legal documents, financial models, pitch decks for clients, write finished proposals, and manage each of these communication channels.
They are powerful tools that can streamline customer support, communication, and management. First, let's break down the acronym: CRM stands for customer relationship management. A higher education CRM system also assists staff in improving internal and external communication. Improved client service.
The plan also looked ahead; the college’s future partly hinges on managing a shift in student expectations, said Chris Rasmussen, a Gustavus alumnus and former trustee. “At that time, I think there was not a particular need for the college to expand into other markets.” ” But enrollment has since declined.
23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).
The topics covered included student success, budget models, change management, and more. In each session, the fellows gained depth in new topics or terrains, developed leadership skills, and built a network with peers from institutions across the country.
To meet enrollment goals in this new market, law schools must focus more than ever on building awareness of the unique benefits they offer to students—on an individualized basis as much as possible. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.
Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. In a recent survey of 500+ graduate enrollment managers, 68% of respondents said they have one or more unfilled position in their department. Continue to send admits stories from successful current students and alumni.
Listening also helps you understand what resonates and what doesn't with your community. We don't own our brand, they do,” said Nicole Szymczak, Senior Director of Marketing and Communications at Michigan State University. Incorporating alumni stories to bring your campus outcomes to life. They'll tell us.
In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. Accelerators Strategic Enrollment Management Student enrollment is practically everyone’s job at an institution.
Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.
AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. tailoring marketing copy to different audiences, checking copy for grammar, drafting marketing copy) Writing and content creation for specific deliverable types (i.e., third-party software, community information, etc.).
Recommended Resource Engage program-switchers through your marketing Read our blog that outlines more findings from our new analysis. While many marketers are focused on the importance of lead generation, it is equally important to develop an effective lead nurturing strategy. So how should you adjust given these findings?
Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. CCPD has programs where employers or alumni talk to students on campus.
We’ve managed to pull some data-backed insights that voice the essential role of career counseling in overcoming barriers to student success. Academic Tutoring and Support Services Providing academic assistance services and specialized tutoring programs to students might help them understand difficult ideas and raise their grades.
They help establish better communication and engage students. They are used by Student Life administrators and students for planning, communicating, tracking, and reporting. In addition to being the one-stop-shop for academic, co-curricular and student service information, the app helps connect and engage students.
16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships.
Amrit discusses the most effective ways in which schools can engage with students and alumni and how to define specific tactics and priorities that will improve enrollment and retention. How are you communicating those career outcomes from a program page perspective?
The Georgetown Center for Education in the Workforce’s research focuses on three core areas: jobs, skills, and equity, with the goal of better aligning education and training with workforce and labor market demand. The report highlights three basic pathways: high school, community college, and university.
In addition to serving as a one-stop-shop for academic, co-curricular and student service information, the platform helps connect and engage students. However, your campus community platform is only effective if it is being used successfully. Making the planning, promotion, and management of the event more efficient. ?
For example, the board should regularly assess the institution’s evolving mission and values at a strategic level, and then use institutional data to consider how curriculum offerings, investments, enrollment, and management reflect these values. The board can then offer direction, which then falls to the administration to implement.
She initiated key projects such as the Mays Center for Experiential Learning and Community Engagement, the Cisneros Institute for Emerging Leaders, and the Institute of Water Resource Science and Technology, alongside establishing a Cyber Engineering Technology & Cyber Security Research Center. So we think about design.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content