This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.
The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.
To learn more, check out the infographic below, created by the Higher Education Marketing Journal. Universities can use the following strategies to reach potential students: Use a mix of digital and traditional marketing. Provide informative content. Connect students with faculty and alumni.
One source of information that can help reduce the uncertainty — in some respects — are college admissions counselors. If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. Can your question get even more specific?
Alumni love their school , and they regularly show it by contributing greatly to their alma mater’s fundraising campaigns. “When a school actually works with their alumni, it allows the programs to highlight their success organically. Here are several ways active alumni can boost an institution’s overall success.
As support of these programs is crucial in a post-pandemic world in order to ensure their accessibility, enhancing study abroad offerings and effectively marketing those offerings can appeal to a distinct population of prospective students that aligns with the values of a small liberal arts education.
It's a framework to measure and analyze data that human experts turn into insights you use to inform your strategy and take action. We gather foundational information about your campus, such as your mission, vision, and values. We gather foundational information about your campus, such as your mission, vision, and values.
Excelencia in Education works to advance Latino student success in higher education by promoting Latino student achievement, conducting analysis to inform educational policies and advancing institutional practices. Dr. Leroy Morishita There are ongoing bilingual outreach efforts to the local community. Hawkins Jr. Dr. Erika D.
During Campus Preview Weekend 2025’s Parent Programming, members of the CAPD staff shared information with parents and supporters. Where can I find information about major decisions and career pathways? How is the connection between current students and alumni? View the recording and access the presentation below.
That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.
Image: Connecting students and alumni can be challenging, especially for a school with a widely dispersed population, but Grinnell College is closing the gap between its graduates and current students by hosting short virtual networking events. Requiring alumni to register first also drives students to register, Peltz shares.
By offering an intuitive, user-friendly platform, K-12 Enroll enables schools to manage applications, track enrollment progress, and communicate with families efficiently. By leveraging these insights, charter school administrators can make informed decisions that drive school improvement.
Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.
Community colleges play a crucial role in providing an accessible and affordable education to diverse student populations. But the typical onboarding process for new students is dated — hindered by a lack of community, connection, and clear information that makes the experience feel inefficient and impersonal to students.
While accrediting bodies mandate presidential evaluations, many institutions still rely on informal or verbal assessments that fail to provide meaningful oversight. Insights gained from this survey can guide future training, inform adjustments to board practices, and reinforce a culture of continuous improvement.
Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.
Across the nation, AmeriCorps members unite under a shared mission: to uplift their communities and cultivate personal growth through civic engagement. Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Access the AmeriCorps alumni website and the alumni job board.
The best way to engage alumni is to drive engagement throughout the student experience and steward engagement opportunities post-graduation. The most effective engagement strategies meet alumni expectations in terms of programming and in the technology delivering the experience. Keeping up with technology. Collaborate ??
While many colleges may already have dedicated student support initiatives, they can be bad about communicating them to the public, undermining the public’s perception of their fundraising goals, said EAB senior director Dr. R. The service allowed them to connect with each other and with the institutions seamlessly upon graduation.
Ultimately, my greatest fear is that this newly resurgent focus on career readiness will not only fail to prepare students for the workplace, but, worse, will harm the prospects of students who already face an uphill battle in the labor market—women, students of color and first-generation college students. Darling and Deanna P.
With this spike in interest, the alternative education market is growing rapidly. For example, the coding bootcamp market is projected to grow 19.31% in 2022 and reach $1.2 billion in market share by 2028. How to Market Micro Programs Effectively. Include the Marketing Team Early.
This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?
And we just need to credential them better so that it’s easy to communicate that information. did you fundamentally change the programs or was it a different way to communicate what you were already doing? Matt Sterenberg (02:43.778) The skills that we’re giving students that they’re learning.
In a recent informal survey of high school counselors conducted by the international admission team at Amherst College, which I lead, more than 80 percent of the 82 Chinese international high schools represented said they planned on hosting admission visitors in the upcoming spring semester. For college admission recruiters in the U.S.
Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement MarketingServices (AMS) team. Jenny offers over 20 years of experience in program planning and implementation, with a knack for fostering relationships with alumni, donors, and university teams.
Catalyze coaches with College Possible are gaining many invaluable leadership skills during their AmeriCorps service term. Coaches contribute to organizational goals at their university site College Possible Catalyze coaches fulfill their term of service on one campus, serving eligible college students enrolled at that university.
Orientation and Information Overload Overwhelming orientation sessions: While orientation programs are meant to help new students, they can be overwhelming if they cover too much information in a short time, leaving students confused about where to start. What support services are available? How much does it cost?
The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or ServicesMarketing and Operations Management (SMOM). It provides helpful information about the world of business. Cornell’s School of Hotel Administration offers a BS in Hotel Administration.
It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.
Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. Your instincts tell you a clarifying statement and potentially an apology are in order, as do members of your faculty, board, cabinet and student and alumni organizations. Launched by Richard W.
In this age of online communication, they’re often formed in peer-to-peer online spaces or through the media. Transparency: Continual sharing of information that impacts people. While brand and reputation is a marketing objective, building trust is not solely a marketing initiative.
From there I learned how to find contact information for the Heads of Marketing through calling or online research. George, the CEO, has to draft contracts, legal documents, financial models, pitch decks for clients, write finished proposals, and manage each of these communication channels.
They are powerful tools that can streamline customer support, communication, and management. Using the best CRM for higher education can help institutions overcome issues like disparate, outdated, or inaccurate data, lengthy tiresome processes, labor-intensive tasks, duplicate efforts, delayed information, and disconnected team members.
Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Sixty-five percent of those students say they need more information, such as details about financial aid and overall cost, to make an enrollment decision. Continue to send admits stories from successful current students and alumni.
Broaden advising, career services & professional development. is providing its students. “ Scholarships allow us to attract the best students from around the world, regardless of their financial or geographic background,” said Stuart Schmill ’86, dean of admissions and student financial services. Serve bite-sized information.
In our discussion on strategic planning, Mike Moss, President of the Society for College and University Planning, shared that your strategic plan is a plan for change that’s data-informed. There are moments in planning that are data required and the rest is data informed around the student human experience,” Mike Moss explained.
To meet enrollment goals in this new market, law schools must focus more than ever on building awareness of the unique benefits they offer to students—on an individualized basis as much as possible. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.
Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. By the end of sophomore year, 50.7%
Denise Brown, Associate Dean of Health Sciences, The Christ College of Nursing and Health Sciences Administration of cross-college interdisciplinary academic programs Jamie Dyer, Interim Dean of Interdisciplinary Studies, Mississippi State University Necessary infrastructure to support interdisciplinary programs Kimber McKay, Interim Vice Provost for (..)
We then use this information to design marketing messages that will resonate with prospective students at every stage of the funnel. And our creative team is working with UCF to develop marketing collateral with Spanish language elements that resonate with these populations and increase engagement.
AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. You can use a tool like ChatGPT and provide it with your campaign plan (donor segments, fundraising goals, institution information, etc.) third-party software, communityinformation, etc.).
Recommended Resource Engage program-switchers through your marketing Read our blog that outlines more findings from our new analysis. While many marketers are focused on the importance of lead generation, it is equally important to develop an effective lead nurturing strategy. So how should you adjust given these findings?
They help establish better communication and engage students. Dedicated mobile apps are increasingly used as a tool to get information, learn, and socialize on campus. They are used by Student Life administrators and students for planning, communicating, tracking, and reporting. ” — Xavier University Student.
These can be informal one-on-one interviews with faculty, focus groups conducted with current students, or even surveys of alumni. The goal is to talk to the people who know your institution inside out and can present the different perspectives of the many communities that make up your university.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content