HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! When it comes to your higher education email campaigns, you don’t want to be lumped in with the junk.

Marketing and Communication Services 99

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 99

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Capacity Building in the Modern Higher Ed Landscape Not all partnerships are created equal. Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. I started my career collaborating with partners who relied on the expertise of an online program manager (OPM).

Marketing and Communication Services 101

Marketing and Communication Services Management Higher Education Enrollment Management 101

Confessions of a Community College Dean

MARCH 1, 2023

Image: Connecting students and alumni can be challenging, especially for a school with a widely dispersed population, but Grinnell College is closing the gap between its graduates and current students by hosting short virtual networking events. Requiring alumni to register first also drives students to register, Peltz shares.

Marketing and Communication Services 98

Marketing and Communication Services Alumni Media Government 98

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). But not all colleges and universities are seeing declines.

Community College 84

Community College Marketing and Communication Services Admissions Utilities 84

EAB

JULY 27, 2023

Blogs Overcome these two roadblocks to engage young alumni Many of today’s young alumni find themselves burdened with outsized student loan debt and facing tumultuous financial challenges as they embark on entry-level careers. Additionally, this generation of alumni’s time in college was greatly impacted by the COVID-19 pandemic.

Alumni 52

Alumni Marketing and Communication Services Fundraising Higher Education 52

Parchment

FEBRUARY 10, 2025

By offering an intuitive, user-friendly platform, K-12 Enroll enables schools to manage applications, track enrollment progress, and communicate with families efficiently. The platform centralizes all enrollment data, eliminating the need for scattered spreadsheets and manual tracking.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Management Electronics 52

The Change Leader, Inc.

MARCH 6, 2025

If marketing and enrollment fail to bring in the needed students for financial sustainability, the board doesnt (or shouldnt) hold the marketing team accountable, they should hold the president accountable. However, in year three, a full 360 is conducted on the president that includes faculty, staff, administration, and the board.

Government 52

Government Marketing and Communication Services Alumni Faculty 52

EAB

AUGUST 9, 2023

Blogs How the University of the Ozarks engaged local alumni August 9, 2023 Brian Henderson Director of Annual Giving and Alumni Engagement, University of the Ozarks The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB. Learn more about the program and future cohorts.

Alumni 52

Alumni Marketing and Communication Services Fundraising Food 52

Campus Groups

NOVEMBER 29, 2022

This starts with enrollment through to graduation, and beyond with alumni management. Our suite of solutions serves the entire Higher Ed community, helping students, staff, and alumni: ? Communicate & Collaborate - increasing community engagement. ??‍? Engage - ensuring each student is engaged. ?

Development and Fund Raising 95

Development and Fund Raising Fundraising Marketing and Communication Services Alumni 95

Creatrix Campus

JULY 18, 2022

What qualities to look for when purchasing Higher Education CRM? Higher education CRMs can increase your enrollment, and boost conversion, graduation rates, and revenue. They are powerful tools that can streamline customer support, communication, and management. What is a Higher Education CRM?

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

College Forward

APRIL 19, 2024

Across the nation, AmeriCorps members unite under a shared mission: to uplift their communities and cultivate personal growth through civic engagement. Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Access the AmeriCorps alumni website and the alumni job board.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Higher Education Administration 52

University Business

APRIL 24, 2023

With a smaller pool of available students due to demographic shifts, a growing wake of attention to mental health and a swelling public skepticism of higher education, these leaders from Pennsylvania, New York, Massachusetts and Maine are redefining their job to guide their schools in murky waters.

Marketing and Communication Services 105

Marketing and Communication Services Recruitment Higher Education Fundraising 105

Confessions of a Community College Dean

JANUARY 11, 2023

With efforts like these gathering steam across the postsecondary landscape, it looks like higher education is in the midst of a mission shift that positions career readiness as a strategic, campuswide priority. For instance, the communication scholars Ann L. What could be wrong with this development? Darling and Deanna P.

Marketing and Communication Services 107

Marketing and Communication Services Career Services Higher Education Faculty 107

Campus Groups

OCTOBER 4, 2022

The best way to engage alumni is to drive engagement throughout the student experience and steward engagement opportunities post-graduation. The most effective engagement strategies meet alumni expectations in terms of programming and in the technology delivering the experience. Keeping up with technology. Collaborate ??Succeed

Alumni 52

Alumni Marketing and Communication Services Management Higher Education 52

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

Parchment

APRIL 9, 2025

And we know that within higher education, there’s always been a great debate of whether or not it’s offered for the purpose of a job or a career that comes at the end. And we just need to credential them better so that it’s easy to communicate that information.

Marketing and Communication Services 52

Marketing and Communication Services Industry Faculty Medical 52

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

EAB

OCTOBER 30, 2023

Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team. Jenny offers over 20 years of experience in program planning and implementation, with a knack for fostering relationships with alumni, donors, and university teams.

Marketing and Communication Services 59

Marketing and Communication Services Fundraising Alumni Higher Education 59

Confessions of a Community College Dean

JANUARY 9, 2023

How might this precept apply to higher education? As the historian Henry Steele Commager observed six decades ago, American higher education is an amalgam of four distinct educational traditions. ” Yet we can’t do better if we fail to reflect on the past and extract its messages and warnings.

Marketing and Communication Services 124

Marketing and Communication Services Architecture Engineering Faculty 124

EAB

JULY 7, 2023

Blogs Alumni giving metrics will no longer be a part of college rankings. This spring, US News and World Report announced they will remove alumni giving metrics from consideration for their 2024 college rankings. But measuring alumni participation rates (APR) has long been a dubious way to demonstrate alumni engagement and support.

Alumni 52

Alumni Marketing and Communication Services Retail Fundraising 52

Creatrix Campus

JULY 5, 2024

Guiding Students to Overcome Barriers To Student Success In Higher Education With Career Counseling editor Fri, 07/05/2024 - 05:56 Student Success Header Menu White 1NoneFooter base 1Blog Style 1Right Team CreatrixOff Introduction 60% of college students don't finish their degrees in six years, as you may have seen.

Career Counseling 52

Career Counseling Higher Education Academic Advising Marketing and Communication Services 52

Confessions of a Community College Dean

FEBRUARY 6, 2023

Above all, admission recruiters will find themselves re-entering a market that has lost a great deal of confidence in the United States as a study destination. More than half of the parents also listed public information sessions and the ability to communicate with current Chinese students on campus or alumni as being important to them.

Recruitment 98

Recruitment Marketing and Communication Services Admissions Study Abroad 98

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. Your instincts tell you a clarifying statement and potentially an apology are in order, as do members of your faculty, board, cabinet and student and alumni organizations.

Marketing and Communication Services 75

Marketing and Communication Services Consulting Media Alumni 75

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 23, 2024

Top Student Enrollment Roadblocks and How to Overcome Them In my more than two decades of steering enrollment management at various institutions, I’ve seen students encounter numerous hurdles on their journey to and through higher education. What support services are available? How much does it cost? What happens after I apply?

Community College 79

Community College Marketing and Communication Services Financial Aid Transportation 79

The Change Leader, Inc.

MAY 31, 2023

The Georgetown Center for Education in the Workforce’s research focuses on three core areas: jobs, skills, and equity, with the goal of better aligning education and training with workforce and labor market demand. The report highlights three basic pathways: high school, community college, and university.

Higher Education 105

Higher Education Financial Aid Education Marketing and Communication Services 105

Great College Advice

JULY 26, 2023

The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or Services Marketing and Operations Management (SMOM). Even higher education has become a business. Cornell’s School of Hotel Administration offers a BS in Hotel Administration.

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

Creatrix Campus

OCTOBER 3, 2023

Top 10 Student Recruitment strategies every institution should adopt editor Tue, 10/03/2023 - 05:24 In the dynamic world of higher education, recruiting top-tier talent isn't just a process—it's an art. This blog serves as your guide to 10 essential Higher Education Recruitment strategies.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

Campus Sonar

JUNE 27, 2024

The conclusions are predictable, and so is the response; a defense of higher education as it always has been, often putting the blame on the public who just doesn’t get why it’s so important. In this age of online communication, they’re often formed in peer-to-peer online spaces or through the media.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Media Support Services 52

Confessions of a Community College Dean

APRIL 7, 2023

Image: Huddled around a table in the Georgetown University Alumni House, roughly two dozen academics convened last week to address two of the most persistent challenges in higher education: improving student outcomes and lowering the cost of a bachelor’s degree.

Development and Fund Raising 122

Development and Fund Raising Marketing and Communication Services Higher Education Disability Services 122

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships.

Student Services 52

Student Services Higher Education Professional Development Education 52

EAB

AUGUST 9, 2023

The culminating experience for the EAB Rising Higher Education Leaders Fellowship was the capstone project that substantively contributed to the fellows’ professional advancement and helped solve a pressing challenge facing their home institutions. The topics covered included student success, budget models, change management, and more.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

Confessions of a Community College Dean

MARCH 20, 2023

” Rasmussen recalled how the college’s board, made up mostly of alumni, grappled with the idea of adding graduate students after the 2015 announcement by the athletic training coalition about the policy change requiring a master’s degree for a person to sit for a certifying exam. ” But enrollment has since declined.

Marketing and Communication Services 98

Marketing and Communication Services Administration Career Services Finance 98

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Two higher education administrators and an academic consulting firm shared their visions on tailoring their programs to meet student and operational needs: Massachusetts Institute of Technology , Cambridge, Massachusetts. Broaden advising, career services & professional development. Enhance the undergraduate experience.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Your value proposition could be your standout corporate partnerships, student outcomes, services to support graduate students , or a unique aspect of your institutional culture.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

Campus Sonar

JULY 23, 2024

This spring, we hosted virtual roundtables that brought more than 300 higher ed professionals together to discuss the value of a college degree, innovative strategic planning, and growing graduate enrollment. No matter the topic, the common thread was rebuilding trust in higher education. Here's what we heard. They'll tell us.

Marketing and Communication Services 52

Marketing and Communication Services Study Abroad Alumni Media 52

EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. By the end of sophomore year, 50.7%

Student Conduct 59

Student Conduct Recruitment Media Alumni 59

EAB

JANUARY 30, 2023

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Services like PayPal, Zelle, Venmo, Apple Pay, and Cash App simplify the payment process for consumers.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Industry Alumni 52