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For over 20 years, I have been an avid reader of the Giving USA Report on Philanthropic Giving, an annual report on fundraising in America produced by the Indiana University Lily Family School of Philanthropy. Each June, I eagerly await its release and subsequently use it to direct my fundraising strategy for the ensuing year.
They need to explore every avenue that is somehow connected to the institution—constituents, alumni, graduate chapters of fraternities and sororities, local businesses, alumni entrepreneurs, and former athletes. Now is the time to network, make contacts, reach out to your alumni and area businesses. Dr. Adriel A.
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Utilizing these traditions in your institution’s annual giving strategy can reignite memories in your alumni and inspire them to give back to their alma mater. The emotional connection your alumni audience already has to your institution is what sets them apart from other donor audiences.
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