University Business

APRIL 24, 2023

SUNY Oneonta President Alberto Cardelle invited Hartwick College to join the Regional Innovation Council to collaborate on regional issues and opportunities in healthcare and human services, business development, and employee recruitment and retention to name a few. The day of mass marketing is a thing of the past.”

Marketing and Communication Services 105

Marketing and Communication Services Recruitment Higher Education Fundraising 105

EAB

JULY 7, 2023

Blogs Alumni giving metrics will no longer be a part of college rankings. This spring, US News and World Report announced they will remove alumni giving metrics from consideration for their 2024 college rankings. But measuring alumni participation rates (APR) has long been a dubious way to demonstrate alumni engagement and support.

Alumni 52

Alumni Marketing and Communication Services Retail Fundraising 52

EAB

SEPTEMBER 18, 2023

To stay on track, institutions should raise 65% of their fundraising revenue before December 31. Meaning year-end campaigns can provide the perfect opportunity to give your fundraising efforts a needed boost or close any revenue gaps. You can personalize your communications in many ways. Craft a stand-out value proposition.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Alumni Media 52

EAB

AUGUST 23, 2023

Utilizing these traditions in your institution’s annual giving strategy can reignite memories in your alumni and inspire them to give back to their alma mater. The emotional connection your alumni audience already has to your institution is what sets them apart from other donor audiences. LEARN MORE DON’T: Rely solely on traditions.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Utilities Fundraising 52

EAB

JANUARY 30, 2023

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Services like PayPal, Zelle, Venmo, Apple Pay, and Cash App simplify the payment process for consumers.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Industry Alumni 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Broaden advising, career services & professional development. is providing its students. “ Scholarships allow us to attract the best students from around the world, regardless of their financial or geographic background,” said Stuart Schmill ’86, dean of admissions and student financial services. Serve our graduate students.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

EAB

DECEMBER 4, 2023

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. You can use a tool like ChatGPT and provide it with your campaign plan (donor segments, fundraising goals, institution information, etc.) third-party software, community information, etc.). and external parties (ie.

Computers and Informational Technology 52

Computers and Informational Technology Budget and Finance Management Marketing and Communication Services Alumni 52

The Change Leader, Inc.

APRIL 11, 2023

Amrit discusses the most effective ways in which schools can engage with students and alumni and how to define specific tactics and priorities that will improve enrollment and retention. How are you communicating those career outcomes from a program page perspective? Loyalty” should not be based on fundraising.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Higher Education Enrollment Management 52

The Change Leader, Inc.

JANUARY 8, 2022

As we noted in earlier blogs, this expertise should include key areas such as finance, human resources, fundraising, marketing, law, technology, strategic planning, and international affairs. One approach to doing this is having “advisory boards” for the institution and its various schools.

Government 52

Government Marketing and Communication Services Consulting Higher Education 52

EAB

JUNE 12, 2023

LOOK BACK Listen to this Office Hours with EAB podcast as EAB Advancement experts and Longwood University alumni engagement professional, Ryan Catherwood, discuss how Advancement teams pivoted during the pandemic. This hybrid model can help foster a stronger community of supporters that exist beyond the close proximity to your campus.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Fundraising Media 52