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The Art of Persuasion and Personas in Enrollment Marketing

HEMJ (Higher Ed Marketing Journal)

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

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How the University of the Ozarks engaged local alumni

EAB

Blogs How the University of the Ozarks engaged local alumni August 9, 2023 Brian Henderson Director of Annual Giving and Alumni Engagement, University of the Ozarks The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB.

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Report: Students Interested in HBCUs Have Unique Wants and Concerns

Diverse: Issues in Higher Education

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

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Report: Students Interested in HBCUs Have Unique Wants

Diverse: Issues in Higher Education

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

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Alumni Spotlight: Azucena’s January Term Abroad in Rome, Italy

AIFS Abroad

Just ask Azucena, a college student from Texas A&M International University and an AIFS Abroad Alumni Ambassador who spent a January Ter m studying in Italy’s capital city of Rome. Now that she’s officially part of the AIFS alumni community, Azucena can reflect on her January Term study abroad experience in Rome.

Alumni 52
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How To Best Engage Alumni with New Technology

Campus Groups

The best way to engage alumni is to drive engagement throughout the student experience and steward engagement opportunities post-graduation. The most effective engagement strategies meet alumni expectations in terms of programming and in the technology delivering the experience. Keeping up with technology. Collaborate ??

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Building an Impactful Brand Voice

HEMJ (Higher Ed Marketing Journal)

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?