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What Murray Sperber described in his bestseller Beer and Circus in 2001 is every bit as true today: the academic enterprise is decentered, and the quality of housing amenities, the robustness of student life programming, and the quality of an institution’s athletic teams are primary drivers of undergraduate enrollment. Dr. Adriel A.
Pam Royall, head of research, enrollment services at EAB According to Dr. Pam Royall, the head of research, enrollment services at EAB, the finding provides an opportunity for HBCUs to deploy their current students and recent alumni to get the word out. A crucial place to communicate that sense of belonging is on social media.
Pam Royall, head of research, enrollment services at EAB According to Dr. Pam Royall, the head of research, enrollment services at EAB, the finding provides an opportunity for HBCUs to deploy their current students and recent alumni to get the word out. A crucial place to communicate that sense of belonging is on social media.
Searches for several senior-level positions, including provost, vice president for digital strategy, chief diversity officer and vice provost for enrollmentmanagement have been completed. Social media is also a way to express appreciation for colleagues and collaborators.
Blogs Here’s how to engage your alumni and facilitate lifelong learning 8 tactics to benefit your alumni—and recruit more adult leaners Professional, continuing, and online leaders too often overlook one of the most fruitful recruitment pools: alumni, many of whom are excellent candidates as adult learners.
How Grad Enrollment Fits Into the Campus Landscape For many years, higher ed institutions expected graduate programs to make up the difference as the industry experiences the demographic shift. The direct feedback from alumni and prospective student surveys is critical to inform marketing strategies that resonate with your audience.
Uncovering institutional sentiment and perception from social media and online conversation during the environmental scanning and evaluation process is critical to leading with transparency and building trust. Incorporating alumni stories to bring your campus outcomes to life.
Additionally, promoting specific career outcomes (such as examples of graduates' employers and salaries) and including testimonials of alumni success stories can really help me picture the benefits of a graduate education. Link your social media pages to your webpages. July 28, 2023 Didn’t meet your graduate enrollment goals?
Enrollment targets continue to rise despite strong headwinds from the growth of stealth shopping among prospective students, staff shortages , and skyrocketing digital media costs. A key component of an effective enrollmentmanagement practice is a healthy enrollment funnel.
The ability to direct enrollment and admissions resources where they will have the greatest impact is especially important given the talent shortage plaguing enrollment offices at institutions of all types. Explore the full survey findings: staffing challenges in grad enrollment 3.
We’re looking at our many audiences and then working across the institution with departments like EnrollmentManagement, Student Affairs, Athletics, and Alumni to ensure the brand is woven into everything we do and that we’re leaving lasting impressions no matter what environment someone experiences the brand in.
Their previous approach was scattergun, attempting to recruit up and down the East Coast, but after doing market research, they found the majority of their alumni and current students were from Eastern North Carolina and Southeast Virginia 75 percent and the remaining 25 percent from 40 different foreign countries.
You can join the conversation on social media using #EABOfficeHours. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollmentmanagement, marketing, and student success positions. October 24, 2023. BD: Great.
The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. We also increased our social media efforts to promote the university.” Morgan State has an enrollment goal of at least 10,000 students by the year 2030.
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