University Business

DECEMBER 4, 2023

Alumni love their school , and they regularly show it by contributing greatly to their alma mater’s fundraising campaigns. “When a school actually works with their alumni, it allows the programs to highlight their success organically. “Alumni can provide a well of applicants,” she says.

Alumni 111

Alumni Marketing and Communication Services Pharmaceutical Industry 111

University Business

DECEMBER 17, 2024

Smaller, liberal arts institutions have long stood out as unique providers of impactful programs that have a lasting impact and can distinguish themselves from larger schools by leaning into their unique, outcome-driven offerings. Connect alumni with prospective study abroad students to share their experiences.

Study Abroad 52

Study Abroad Marketing and Communication Services Financial Aid Alumni 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 8, 2022

As employers increasingly drop college degree requirements for new hires in favor of skills, more students are leaning toward certificate programs, bootcamps, and other non-degree pathways as the next step in their education (and often in their careers). With this spike in interest, the alternative education market is growing rapidly.

Educational Programs 52

Educational Programs Marketing and Communication Services Education Utilities 52

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

Community College 84

Community College Marketing and Communication Services Admissions Utilities 84

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

Confessions of a Community College Dean

FEBRUARY 6, 2023

Above all, admission recruiters will find themselves re-entering a market that has lost a great deal of confidence in the United States as a study destination. More than half of the parents also listed public information sessions and the ability to communicate with current Chinese students on campus or alumni as being important to them.

Recruitment 98

Recruitment Marketing and Communication Services Admissions Study Abroad 98

Creatrix Campus

OCTOBER 3, 2023

Student recruitment is the process of attracting and enrolling students into educational programs. It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. It creates awareness and generates interest.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52