Diverse: Issues in Higher Education

OCTOBER 9, 2023

At a time when the Latino population in the United States is growing and students are still facing daunting obstacles, Excelencia in Education is recognizing nine institutions for their clear and decisive commitment to Latino student success with the Seal of Excelencia. It enrolls roughly 43% first-generation Latino students. Hawkins Jr.

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HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). Community colleges play a crucial role in providing an accessible and affordable education to diverse student populations.

Community College 99

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Campus Sonar

FEBRUARY 25, 2025

students, journalists, alumni, prospects, the public or community). They wanted to improve brand awareness, build team capacity, and develop an enrollment marketing strategy informed by the needs of their students. Earned Conversation: The portion of the online conversation that doesnt come from organizational accounts (i.e.,

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HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

Leveraging a University’s Brand Identity as a Key Differentiator in Online Higher Education Online learning blossomed at the turn of the millennium. Style: The style refers to the standard conventions of your communications. Everyone’s in the game, and schools don’t even have to be in the same arena to play. Approachable or rigorous?

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HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! When it comes to your higher education email campaigns, you don’t want to be lumped in with the junk. Emails with dense text can be overwhelming and off-putting to students.

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HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

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Confessions of a Community College Dean

MARCH 1, 2023

Image: Connecting students and alumni can be challenging, especially for a school with a widely dispersed population, but Grinnell College is closing the gap between its graduates and current students by hosting short virtual networking events. Requiring alumni to register first also drives students to register, Peltz shares.

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Parchment

FEBRUARY 10, 2025

In the ever-evolving landscape of education, successful charter school administrators are constantly on the lookout for innovative methods to streamline their operations, especially for the behind-the-scenes administrative processes. One such method that has significantly transformed the education sector is the utilization of technology.

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EAB

JULY 27, 2023

Blogs Overcome these two roadblocks to engage young alumni Many of today’s young alumni find themselves burdened with outsized student loan debt and facing tumultuous financial challenges as they embark on entry-level careers. Additionally, this generation of alumni’s time in college was greatly impacted by the COVID-19 pandemic.

Alumni 52

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HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 8, 2022

While traditional degrees are still king , today’s students are making major changes in how they approach their education. With this spike in interest, the alternative education market is growing rapidly. With this spike in interest, the alternative education market is growing rapidly.

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EAB

AUGUST 9, 2023

Blogs How the University of the Ozarks engaged local alumni August 9, 2023 Brian Henderson Director of Annual Giving and Alumni Engagement, University of the Ozarks The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB. Learn more about the program and future cohorts.

Alumni 52

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College Forward

APRIL 19, 2024

Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Eight ways to leverage your AmeriCorps network: Develop your AmeriCorps service pitch: What was the impact and how did you grow? Tap into the network: AmeriCorps organizations exist all over the country, and so do alumni.

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Campus Groups

NOVEMBER 29, 2022

This starts with enrollment through to graduation, and beyond with alumni management. Our suite of solutions serves the entire Higher Ed community, helping students, staff, and alumni: ? Communicate & Collaborate - increasing community engagement. ??‍? Engage - ensuring each student is engaged. ?

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EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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The Change Leader, Inc.

MARCH 6, 2025

If marketing and enrollment fail to bring in the needed students for financial sustainability, the board doesnt (or shouldnt) hold the marketing team accountable, they should hold the president accountable. However, in year three, a full 360 is conducted on the president that includes faculty, staff, administration, and the board.

Government 52

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Campus Groups

OCTOBER 4, 2022

The best way to engage alumni is to drive engagement throughout the student experience and steward engagement opportunities post-graduation. The most effective engagement strategies meet alumni expectations in terms of programming and in the technology delivering the experience. Keeping up with technology. Collaborate ??Succeed

Alumni 52

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Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

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EAB

NOVEMBER 20, 2023

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?

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Confessions of a Community College Dean

JANUARY 11, 2023

With efforts like these gathering steam across the postsecondary landscape, it looks like higher education is in the midst of a mission shift that positions career readiness as a strategic, campuswide priority. For instance, the communication scholars Ann L. What could be wrong with this development? Darling and Deanna P.

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University Business

APRIL 24, 2023

With a smaller pool of available students due to demographic shifts, a growing wake of attention to mental health and a swelling public skepticism of higher education, these leaders from Pennsylvania, New York, Massachusetts and Maine are redefining their job to guide their schools in murky waters.

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EAB

OCTOBER 30, 2023

Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team. Jenny offers over 20 years of experience in program planning and implementation, with a knack for fostering relationships with alumni, donors, and university teams.

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HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 23, 2024

Top Student Enrollment Roadblocks and How to Overcome Them In my more than two decades of steering enrollment management at various institutions, I’ve seen students encounter numerous hurdles on their journey to and through higher education. What support services are available? How much does it cost?

Community College 93

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Confessions of a Community College Dean

JANUARY 9, 2023

How might this precept apply to higher education? As the historian Henry Steele Commager observed six decades ago, American higher education is an amalgam of four distinct educational traditions. In other words, I should be the last person to call for an education that is more prescriptive or practical.

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EAB

JULY 7, 2023

Blogs Alumni giving metrics will no longer be a part of college rankings. This spring, US News and World Report announced they will remove alumni giving metrics from consideration for their 2024 college rankings. But measuring alumni participation rates (APR) has long been a dubious way to demonstrate alumni engagement and support.

Alumni 52

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Parchment

APRIL 9, 2025

Kristen Vanselow, Assistant Vice President for Innovative Education & Partnerships at Florida Gulf Coast University joins us to share how FGCU has developed a robust microcredential program that provides flexible, competency-based opportunities that signal readiness for careers beyond traditional degrees.

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College Forward

SEPTEMBER 22, 2023

Catalyze coaches with College Possible are gaining many invaluable leadership skills during their AmeriCorps service term. Coaches contribute to organizational goals at their university site College Possible Catalyze coaches fulfill their term of service on one campus, serving eligible college students enrolled at that university.

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Creatrix Campus

JULY 18, 2022

What qualities to look for when purchasing Higher Education CRM? Higher education CRMs can increase your enrollment, and boost conversion, graduation rates, and revenue. They are powerful tools that can streamline customer support, communication, and management. What is a Higher Education CRM? Tue, 07/19/2022 - 01:47.

Higher Education 52

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Confessions of a Community College Dean

FEBRUARY 6, 2023

Above all, admission recruiters will find themselves re-entering a market that has lost a great deal of confidence in the United States as a study destination. More than half of the parents also listed public information sessions and the ability to communicate with current Chinese students on campus or alumni as being important to them.

Recruitment 98

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Great College Advice

JULY 26, 2023

Prior to this, education at Ivy League schools was limited to the economic and political elites. Then, the subjects taught were considered most relevant to being an “educated person.” Business: Today’s Educational Imperative? The educational priorities of the American public have shifted.

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Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. Your instincts tell you a clarifying statement and potentially an apology are in order, as do members of your faculty, board, cabinet and student and alumni organizations.

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Creatrix Campus

OCTOBER 3, 2023

Top 10 Student Recruitment strategies every institution should adopt editor Tue, 10/03/2023 - 05:24 In the dynamic world of higher education, recruiting top-tier talent isn't just a process—it's an art. This blog serves as your guide to 10 essential Higher Education Recruitment strategies. It creates awareness and generates interest.

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Campus Sonar

JUNE 27, 2024

The conclusions are predictable, and so is the response; a defense of higher education as it always has been, often putting the blame on the public who just doesn’t get why it’s so important. In this age of online communication, they’re often formed in peer-to-peer online spaces or through the media.

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University Business

MARCH 20, 2023

With high inflation, failing banks and rounds of layoffs across industries, many colleges and universities may be concerned about what kind of job market their graduating students will face. In fact, he foresees “strength and optimism” in the entry-level market. sought further education, which led to a 98.9%

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Confessions of a Community College Dean

MARCH 20, 2023

” Rasmussen recalled how the college’s board, made up mostly of alumni, grappled with the idea of adding graduate students after the 2015 announcement by the athletic training coalition about the policy change requiring a master’s degree for a person to sit for a certifying exam. ” But enrollment has since declined.

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The Change Leader, Inc.

MAY 31, 2023

Drumm McNaughton Zach and Kathryn discuss their most recent study, What Works: 10 Education, Training, and Work-Based Pathway Changes that Lead to Good Jobs. Many of the top 10 effective pathway changes involve attaining post-secondary education. Good jobs also provide health care and retirement benefits, etc.

Higher Education 105

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Creatrix Campus

JULY 5, 2024

Guiding Students to Overcome Barriers To Student Success In Higher Education With Career Counseling editor Fri, 07/05/2024 - 05:56 Student Success Header Menu White 1NoneFooter base 1Blog Style 1Right Team CreatrixOff Introduction 60% of college students don't finish their degrees in six years, as you may have seen.

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Confessions of a Community College Dean

APRIL 7, 2023

Image: Huddled around a table in the Georgetown University Alumni House, roughly two dozen academics convened last week to address two of the most persistent challenges in higher education: improving student outcomes and lowering the cost of a bachelor’s degree. Those losses led her to rethink the program’s curriculum.

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