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Its 117-acre campus blends historic architecture with modern facilities, creating an inviting environment for academic pursuits and campus life. One hallmark program at Whitman is Semester in the West, a unique field-based study experience where studentsengage directly with environmental and policy research across the American West.
We took the opportunity presented by the Student Partnership Agreement (SPA) to engage IFP alumni in the construction of this student-led project. We invited all IFP alumni from 2018-2023, and seven volunteered from across all years of UG study. Next, we moved on to the student-led project.
To gather these insights, all relevant stakeholders — including faculty, students, and alumni — need to be asked strategic questions such as: What are the core values that define our university? How does our mission align with the needs of our online students? What personality traits do we want our brand voice to convey?
We took the opportunity presented by the Student Partnership Agreement (SPA) to engage IFP alumni in the construction of this student-led project. We invited all IFP alumni from 2018-2023, and seven volunteered from across all years of UG study. Next, we moved on to the student-led project.
In today’s competitive higher ed market, adopting a story-driven, persona-based approach is essential for engaging with the right prospective students. A persona-based approach not only helps to reduce acquisition costs and increase studentengagement, it can further your institution’s mission while cultivating brand affinity as well.
The course is firmly embedded in a tangible place and contexts, encouraging students to start defining their own investigative agendas. The course assembles 14 students from around the world with different professional backgrounds, a majority of them in the field of architecture.
This is how the Geoscience Outreach course is enriching the attributes with which students graduate from their university programmes to enter into the professional world – allowing them to explore a diverse range of future career paths.
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