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Be sure to thoroughly explore advertising guides for TikTok and other platforms as you create your strategy to understand which objectives will help you reach your specific recruitment goals. If you’re lucky enough to have a certifiable TikTok influencer working in the admissions office, you have a head start.
The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Review our poll results to find out. Transcript [music] 0:00:10.4
As higher educational institutions, especially four-year colleges, we are trained to recruit 17- and 18-year-old students. We are a private school, but I always say we are a private school with a public school admission. I go to an online retailer and say I want this headset. We want to control the recruiting pipeline.
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