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Seal of Excelencia 2024

Diverse: Issues in Higher Education

As of fall 2023, 69% of the student population at CSUSB identified as Hispanic or Latino. In addition to support services that include financial aid and academic advising, an example of supporting Latinx student success is the CSUSB Impact Internship, developed by the university’s Undocumented Student Success Center. “By

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Enrollment Strategies for Moving Students through the Funnel

HEMJ (Higher Ed Marketing Journal)

Institutions and enrollment teams have the unique opportunity to support students on their journey through each stage of the enrollment funnel awareness, interest, consideration, intent, application, and enrollment to help them achieve their goals. Strategies to stand out include the following: Promote your brand.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Based on an examination of current onboarding practices, the CCRC’s framework is focused on streamlining processes and enhancing student support mechanisms. Emphasis on Student Support Growing institutions prioritize comprehensive student support services that help learners succeed academically and professionally.

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Higher Ed Email Campaigns: How to Create Emails Students Want to Read

HEMJ (Higher Ed Marketing Journal)

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.

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Enrollment and Admissions Funnel: The Student Journey from Inquiry to Enrollment

HEMJ (Higher Ed Marketing Journal)

5 Tips for Keeping Students Engaged Throughout the Admissions Process In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. Traditionally, the enrollment funnel has been viewed simply: attract, engage, and enroll.

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Chatbots in Higher Education and the Future of Communication

HEMJ (Higher Ed Marketing Journal)

Many of today’s students have grown up with technology literally at their fingertips. As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. That’s well over a quarter of your prospective students.

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5 Tips for Recruiting and Enrolling Latine/x Students in Your Community College

EAB

Colleges can make progress toward helping students feel they belong in the following ways: Hire diverse staff and faculty. This doesn't just mean hiring multilingual advisors or admissions recruiters. Cohort-style groups for students of color have proven successful at mitigating the effect of the “fish out of water” experience.