HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

Community College 84

Community College Marketing and Communication Services Admissions Utilities 84

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

5 Tips for Keeping Students Engaged Throughout the Admissions Process In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. Traditionally, the enrollment funnel has been viewed simply: attract, engage, and enroll.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

Parchment

APRIL 20, 2023

Recent admission seasons have been lackluster for many higher education institutions. It’s no wonder that Admissions teams seek proven yet adaptable strategies to boost student enrollment, especially as the downward trend has impacted schools. Moreover, the nature of admissions work is time-consuming.

Admissions 52

Admissions Recruitment Marketing and Communication Services Higher Education 52

University Business

OCTOBER 25, 2022

The bottom five are philosophy and religious studies, anthropology, communications studies, physics, and political science). Colleges with vibrant urban surroundings or suburban conveniences should market those advantages while rural institutions can promote their strong local communities. Communication preferences.

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Allocate resources to create compelling marketing campaigns that showcase your institution's strengths, values, and opportunities.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

EAB

APRIL 24, 2023

Use deadline campaigns to drive deposits One of my favorite strategies to improve conversion from admit to enrollment is to offer multiple admissions deadlines for your programs. Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section. How Does Digital PR Contribute to Marketing ROI? Conduct Introductory Faculty Interviews and Media Training. Thought leadership. Organic traffic.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. Encourage Family Involvement. Let’s turn to the data.

Student Conduct 59

Student Conduct Recruitment Media Alumni 59

EAB

NOVEMBER 2, 2022

A Q&A with Michael Koppenheffer, Vice President of Enroll360, Marketing & Analytics. Not only do they have high expectations when it comes to digital communication, but they’re also engaging with more colleges than ever before, so a growing number of schools are competing for their attention at any given time.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Libraries Recruitment 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Broaden advising, career services & professional development. is providing its students. “ Scholarships allow us to attract the best students from around the world, regardless of their financial or geographic background,” said Stuart Schmill ’86, dean of admissions and student financial services.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

EAB

FEBRUARY 21, 2023

You can join the conversation on social media using #EABOfficeHours. Julie Scalf , part of the College Greenlight team at EAB, is joined by Jordan Wesley, Managing Director of Partnerships for a community-based organization called Let’s Get Ready. Podcast How to Work with CBOs to Supercharge Your Recruiting Efforts Episode 139.

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

Campus Sonar

JULY 27, 2022

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Management Faculty 52

EAB

APRIL 18, 2023

And as any good strategist would tell you, it’s not too early to think about how these changes will impact your prospective students and subsequently, your communication and financial aid strategy. Plan training for admission and aid staff around specific questions that may come up during the recruitment cycle.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Admissions Recruitment 52

EAB

JULY 17, 2023

Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. Be sure to highlight features that most interest families, including information on job placement, internships, and career services. But are these anecdotal observations or a real trend?

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52

EAB

OCTOBER 18, 2022

You can join the conversation on social media using #EABOfficeHours. The three urge schools to invest in transfer advisors, website improvements, and auxiliary services designed to help transfer students build engagement with staff and other students even before they arrive on your campus. I've been in admissions for 30 years.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Recruitment Community College 52

EAB

NOVEMBER 1, 2022

You can join the conversation on social media using #EABOfficeHours. EAB’s Tara Zirkel is joined by Pueblo Community College VP of Student Success, Dr. Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

EAB

AUGUST 21, 2023

Knowing how to turn the tide can feel impossible—not to mention that increasing competition in the transfer recruitment space continues to crowd an already crowded market. Reddit Thread: Articulation agreements and transfer credits Students increasingly expect 24/7 service and self service options. I’m so confused.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Community College Admissions 52

Parchment

SEPTEMBER 10, 2024

Comprehensive Learner Records are billed as a new way for learners to communicate the totality of their educational experience. And we did a good job of marketing it. Part of that was the marketing techniques we were using. We started encouraging seniors to use it and how to use it and upload it on social media.

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Study Abroad Research 52

EAB

AUGUST 29, 2023

You can join the conversation on social media using #EABOfficeHours. The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions IT 52

HEMJ (Higher Ed Marketing Journal)

JULY 11, 2023

How is [insert university focus area, such as hands-on learning, research, or community service] reflected in the curriculum? In short, try to talk to someone from every part of your campus community. What types of media do they engage in? It’s far more impactful to communicate through action rather than exposition.

Marketing and Communication Services 40

Marketing and Communication Services IT Alumni Faculty 40

EAB

APRIL 4, 2023

You can join the conversation on social media using #EABOfficeHours. Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. April 4, 2023. DK: Excellent.

Recruitment 52

Recruitment Marketing and Communication Services Industry Healthcare 52

EAB

OCTOBER 24, 2023

You can join the conversation on social media using #EABOfficeHours. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Primarily though, I think that most institutions are trying to recruit adult learners through generalized marketing campaigns. October 24, 2023.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

SRHE

OCTOBER 20, 2022

The Higher Education and Research Act 2017 aimed to enshrine the market with students as customers, and established the Office for Students. Government incompetence accentuated massive problems with school examinations and HE admissions, with disruptive enrolment changes rippling across the entire HE system.

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Government Consulting 52

Diverse: Issues in Higher Education

AUGUST 17, 2023

The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. We also increased our social media efforts to promote the university.” We added virtual tours, so people could see the campus without having to travel.

Marketing and Communication Services 246

Marketing and Communication Services Recruitment Dining Services Admissions 246