Diverse: Issues in Higher Education

AUGUST 22, 2024

It is not news that colleges and universities are expensive,” said Michael Koppenheffer, EAB vice president, Enroll360 marketing, analytics and AI strategy and a contributing consultant to the paper. “It The company does marketing on behalf of colleges and universities and engages with families around the country.

Marketing and Communication Services 182

Marketing and Communication Services Safety and Security Enrollment Management Financial Aid 182

University Business

FEBRUARY 26, 2025

The higher education consulting service surveyed nearly 350 university leaders responsible for graduate and online enrollment to understand potential areas for growth. Institutions tended to split responsibility with an outside vendor mostly on recruitment marketing, marketing research and international recruitment.

Marketing and Communication Services 52

Marketing and Communication Services Digital Media Recruitment Enrollment Management 52

University Business

JULY 26, 2024

Admissions offices are slowly integrating generative AI into their toolboxes to manage ballooning application pools while also easing staff burnout and other workload issues. The pandemic and this year’s botched FAFSA rollout exacerbated admissions teams’ challenges.

Admissions 102

Admissions Marketing and Communication Services Financial Aid Study Abroad 102

Campus Sonar

FEBRUARY 25, 2025

They wanted to improve brand awareness, build team capacity, and develop an enrollment marketing strategy informed by the needs of their students. In April 2023, they had the opportunity to leverage their first national mens ice hockey championship.

Marketing and Communication Services 52

Marketing and Communication Services Industry Admissions Media 52

Parchment

NOVEMBER 25, 2024

Both the education and job market are evolving, and institutions are embracing Comprehensive Learner Records (CLRs) to keep pace with these changes. The Power of Comprehensive Learner Records CLRs now represent a transformative shift in how higher education institutions capture and communicate a student’s academic journey.

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Consulting 52

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

As senior director of admissions at Archer Education, I’ve seen firsthand that today’s learners demand more than just a degree; they seek a flexible, engaging, and relevant educational experience that aligns with their personal and professional goals. But not all online programs are created equal.

Marketing and Communication Services 88

Marketing and Communication Services Admissions Higher Education Financial Aid 88

Diverse: Issues in Higher Education

OCTOBER 9, 2023

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr.

Marketing and Communication Services 336

Marketing and Communication Services Financial Aid Faculty Recruitment 336

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 71

Marketing and Communication Services Alumni Higher Education Industry 71

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

Community College 78

Community College Marketing and Communication Services Admissions Utilities 78

HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.

Marketing and Communication Services 93

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 93

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

5 Tips for Keeping Students Engaged Throughout the Admissions Process In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. Content marketing, informational webinars, and targeted emails play a significant role in this stage.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 27, 2022

As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Companies use chatbots as a messaging service to provide immediate responses to commonly asked questions. The Role of Chatbots for Universities and Colleges.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

Parchment

FEBRUARY 10, 2025

Technology and Admissions: Streamlining Enrollment Procedures For directors of admissions, technology offers a robust solution to managing the complex process of student enrollment. These platforms also offer real-time updates, ensuring that all stakeholders are kept in the loop throughout the admission process.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Management Electronics 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. In the past, admission and retention staff viewed success as the student’s responsibility.

Marketing and Communication Services 85

Marketing and Communication Services Support Services Admissions Financial Aid 85

EAB

NOVEMBER 20, 2023

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Alumni Admissions 52

Parchment

APRIL 20, 2023

Recent admission seasons have been lackluster for many higher education institutions. It’s no wonder that Admissions teams seek proven yet adaptable strategies to boost student enrollment, especially as the downward trend has impacted schools. Moreover, the nature of admissions work is time-consuming.

Admissions 52

Admissions Recruitment Marketing and Communication Services Higher Education 52

Blackboard Higher Education

FEBRUARY 1, 2022

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing. 1) Speak to their career aspirations. But slick and impersonal advertising won’t do.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

EAB

JANUARY 26, 2023

As students cast a wider net when considering their options, it’s critical that community colleges make early, meaningful interactions with students, follow up with inquiries, and create a recruitment communications strategy that will allow them to stand out against the other options the student might be considering. get your copy 2.

Community College 105

Community College Marketing and Communication Services Recruitment Financial Aid 105

University Business

OCTOBER 25, 2022

The bottom five are philosophy and religious studies, anthropology, communications studies, physics, and political science). Colleges with vibrant urban surroundings or suburban conveniences should market those advantages while rural institutions can promote their strong local communities. Communication preferences.

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

EAB

JULY 18, 2023

Blogs The Case for ChatGPT: Leveraging AI for Admissions Tasks How to use AI to save time and be more efficient (with 10 starter prompts) It’s official: now is the time to learn about AI. If you subscribe to popular services like Amazon, Google Maps, and Siri , you’ve already been introduced to the magic of artificial intelligence.

Admissions 52

Admissions Marketing and Communication Services Recruitment Professional Development 52

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Kent Syverud , Chancellor and President of Syracuse University, graciously agreed to answer my questions.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

Confessions of a Community College Dean

APRIL 2, 2023

Our vast learner base of over 100 million learners (including 70 percent of new learners who came to the platform organically in 2022) enables us to match students with degrees that are better aligned with their career goals and aspirations, reducing the need to overspend on marketing. Can you explain your reasoning?

Marketing and Communication Services 59

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 59

EAB

OCTOBER 24, 2022

This doesn't just mean hiring multilingual advisors or admissions recruiters. Students gain a sense of community and belonging, which is positively correlated with academic persistence. Tip #4: Be intentional in your recruitment marketing. The program opened in Fall 2022 and is already serving over 70 students. Do not guess.

Recruitment 95

Recruitment Community College Marketing and Communication Services Admissions 95

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Allocate resources to create compelling marketing campaigns that showcase your institution's strengths, values, and opportunities.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 23, 2024

To ensure that doesn’t happen, avoid these common pitfalls in the community college enrollment journey: Complex Enrollment Processes Lengthy admissions procedures: Complicated and time-consuming application processes can frustrate new students, especially those unfamiliar with higher education procedures. How much does it cost?

Community College 73

Community College Marketing and Communication Services Financial Aid Transportation 73

Creatrix Campus

JULY 18, 2022

They are powerful tools that can streamline customer support, communication, and management. A higher education CRM system also assists staff in improving internal and external communication. Lets institutional heads track the most effective marketing campaigns in order to double down on productive channels and improve marketing ROI.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

University Business

JANUARY 17, 2023

Heading into a new year, higher education institutions face a growing sense of urgency around college admissions. For example, consider how you can support better communication between students, faculty, and administration with communication tools. Of course, mental health isn’t the only area in which students can use support.

Marketing and Communication Services 76

Marketing and Communication Services Higher Education Libraries Administration 76

EAB

NOVEMBER 3, 2022

When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Increasingly, community colleges are prioritizing high school relationships, investing in marketing strategies, and growing their digital footprint. Inquiries to your admissions email inbox.

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

EAB

OCTOBER 24, 2023

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions. music] 0:00:48.5

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

EAB

APRIL 24, 2023

Use deadline campaigns to drive deposits One of my favorite strategies to improve conversion from admit to enrollment is to offer multiple admissions deadlines for your programs. Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

EAB

MAY 17, 2023

My colleague Madeleine Rhyneer recently fielded a survey with enrollment and admissions leaders, and Differentiating the Student Value Proposition was among the top three priorities cited. We also provide more hands-on support through our newly launched Financial Performance Collaborative. And why is AI so Far Down the List?

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Finance 105

EAB

DECEMBER 7, 2023

Over-communicate to students—and parents The FAFSA delay issue is in part a marketing problem, and we advise that colleges not just communicate but over-communicate about the Department of Education’s processing slowness.

Financial Aid 52

Financial Aid Marketing and Communication Services Admissions Federal Government 52

EAB

FEBRUARY 21, 2023

Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. You and your colleagues, you know, work with college recruiters and admission staff all the time, either because they have found you or you seek them out. JW: I guess, absolutely.

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

EAB

NOVEMBER 2, 2022

A Q&A with Michael Koppenheffer, Vice President of Enroll360, Marketing & Analytics. Not only do they have high expectations when it comes to digital communication, but they’re also engaging with more colleges than ever before, so a growing number of schools are competing for their attention at any given time.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Libraries Recruitment 52

HEMJ (Higher Ed Marketing Journal)

JUNE 5, 2023

The high cost of a traditional four-year, on-campus college degree, rising wages, and a robust job market have led many potential degree seekers to delay or even opt out of college. That involves adapting our recruitment strategy to whatever mode of communication students are most comfortable with. Bureau of Labor Statistics.

Enrollment Management 52

Enrollment Management Management Admissions Marketing and Communication Services 52