HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. In the past, admission and retention staff viewed success as the student’s responsibility.

Marketing and Communication Services 85

Marketing and Communication Services Support Services Admissions Financial Aid 85

University Business

JANUARY 17, 2023

Heading into a new year, higher education institutions face a growing sense of urgency around college admissions. For example, consider how you can support better communication between students, faculty, and administration with communication tools. Of course, mental health isn’t the only area in which students can use support.

Marketing and Communication Services 76

Marketing and Communication Services Higher Education Libraries Administration 76

EAB

NOVEMBER 3, 2022

When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Increasingly, community colleges are prioritizing high school relationships, investing in marketing strategies, and growing their digital footprint. Inquiries to your admissions email inbox.

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

EAB

NOVEMBER 2, 2022

A Q&A with Michael Koppenheffer, Vice President of Enroll360, Marketing & Analytics. Not only do they have high expectations when it comes to digital communication, but they’re also engaging with more colleges than ever before, so a growing number of schools are competing for their attention at any given time.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Libraries Recruitment 52

EAB

NOVEMBER 30, 2022

As someone who has worked in the marketing industry for years, I know how discouraging those wasted efforts can be to the teams who build those emails. And in enrollment marketing, every invested dollar matters. Meet students where they are with modern, responsive marketing. Therefore, we test. Aha,” we exclaimed. “We

Admissions 52

Admissions Libraries Recruitment Industry 52

EAB

JANUARY 30, 2023

In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

EAB

AUGUST 9, 2023

In addition to the content from the subject-matter expertise and professional skills development sessions, the fellows also had access to EAB’s research library and experts, and they were paired with a partner to help develop ideas and get feedback along the way.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52