University Business

JULY 26, 2024

Admissions offices are slowly integrating generative AI into their toolboxes to manage ballooning application pools while also easing staff burnout and other workload issues. The pandemic and this year’s botched FAFSA rollout exacerbated admissions teams’ challenges.

Admissions 102

Admissions Marketing and Communication Services Financial Aid Study Abroad 102

Diverse: Issues in Higher Education

OCTOBER 9, 2023

Excelencia in Education works to advance Latino student success in higher education by promoting Latino student achievement, conducting analysis to inform educational policies and advancing institutional practices. Dr. Leroy Morishita There are ongoing bilingual outreach efforts to the local community. Hawkins Jr.

Marketing and Communication Services 336

Marketing and Communication Services Financial Aid Faculty Recruitment 336

Campus Sonar

FEBRUARY 25, 2025

It's a framework to measure and analyze data that human experts turn into insights you use to inform your strategy and take action. We gather foundational information about your campus, such as your mission, vision, and values. We gather foundational information about your campus, such as your mission, vision, and values.

Marketing and Communication Services 52

Marketing and Communication Services Industry Admissions Media 52

Parchment

NOVEMBER 25, 2024

Both the education and job market are evolving, and institutions are embracing Comprehensive Learner Records (CLRs) to keep pace with these changes. The Power of Comprehensive Learner Records CLRs now represent a transformative shift in how higher education institutions capture and communicate a student’s academic journey.

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Consulting 52

HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.

Marketing and Communication Services 93

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 93

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Community colleges play a crucial role in providing an accessible and affordable education to diverse student populations. But the typical onboarding process for new students is dated — hindered by a lack of community, connection, and clear information that makes the experience feel inefficient and impersonal to students.

Community College 78

Community College Marketing and Communication Services Admissions Utilities 78

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 71

Marketing and Communication Services Alumni Higher Education Industry 71

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

As senior director of admissions at Archer Education, I’ve seen firsthand that today’s learners demand more than just a degree; they seek a flexible, engaging, and relevant educational experience that aligns with their personal and professional goals. But not all online programs are created equal.

Marketing and Communication Services 88

Marketing and Communication Services Admissions Higher Education Financial Aid 88

Parchment

FEBRUARY 10, 2025

Technology and Admissions: Streamlining Enrollment Procedures For directors of admissions, technology offers a robust solution to managing the complex process of student enrollment. These platforms also offer real-time updates, ensuring that all stakeholders are kept in the loop throughout the admission process.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Management Electronics 52

Confessions of a Community College Dean

FEBRUARY 6, 2023

For college admission recruiters in the U.S. In a recent informal survey of high school counselors conducted by the international admission team at Amherst College, which I lead, more than 80 percent of the 82 Chinese international high schools represented said they planned on hosting admission visitors in the upcoming spring semester.

Recruitment 98

Recruitment Marketing and Communication Services Admissions Study Abroad 98

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

5 Tips for Keeping Students Engaged Throughout the Admissions Process In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. Technology has diversified the ways students gather information, and also how they engage with institutions.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 27, 2022

As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Companies use chatbots as a messaging service to provide immediate responses to commonly asked questions. The Role of Chatbots for Universities and Colleges.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. In the past, admission and retention staff viewed success as the student’s responsibility.

Marketing and Communication Services 85

Marketing and Communication Services Support Services Admissions Financial Aid 85

Parchment

APRIL 20, 2023

Recent admission seasons have been lackluster for many higher education institutions. It’s no wonder that Admissions teams seek proven yet adaptable strategies to boost student enrollment, especially as the downward trend has impacted schools. Moreover, the nature of admissions work is time-consuming.

Admissions 52

Admissions Recruitment Marketing and Communication Services Higher Education 52

EAB

NOVEMBER 20, 2023

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Alumni Admissions 52

Blackboard Higher Education

FEBRUARY 1, 2022

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing. 1) Speak to their career aspirations. But slick and impersonal advertising won’t do.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 23, 2024

To ensure that doesn’t happen, avoid these common pitfalls in the community college enrollment journey: Complex Enrollment Processes Lengthy admissions procedures: Complicated and time-consuming application processes can frustrate new students, especially those unfamiliar with higher education procedures. How much does it cost?

Community College 73

Community College Marketing and Communication Services Financial Aid Transportation 73

EAB

OCTOBER 24, 2022

This doesn't just mean hiring multilingual advisors or admissions recruiters. Students gain a sense of community and belonging, which is positively correlated with academic persistence. Tip #4: Be intentional in your recruitment marketing. Check your website—is the information confusing and full of jargon?

Recruitment 95

Recruitment Community College Marketing and Communication Services Admissions 95

University Business

OCTOBER 25, 2022

The bottom five are philosophy and religious studies, anthropology, communications studies, physics, and political science). Colleges with vibrant urban surroundings or suburban conveniences should market those advantages while rural institutions can promote their strong local communities. Communication preferences.

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

EAB

JULY 18, 2023

Blogs The Case for ChatGPT: Leveraging AI for Admissions Tasks How to use AI to save time and be more efficient (with 10 starter prompts) It’s official: now is the time to learn about AI. If you subscribe to popular services like Amazon, Google Maps, and Siri , you’ve already been introduced to the magic of artificial intelligence.

Admissions 52

Admissions Marketing and Communication Services Recruitment Professional Development 52

Confessions of a Community College Dean

APRIL 2, 2023

Our vast learner base of over 100 million learners (including 70 percent of new learners who came to the platform organically in 2022) enables us to match students with degrees that are better aligned with their career goals and aspirations, reducing the need to overspend on marketing. Can you explain your reasoning?

Marketing and Communication Services 65

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 65

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Allocate resources to create compelling marketing campaigns that showcase your institution's strengths, values, and opportunities.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

EAB

OCTOBER 24, 2023

The survey findings offer a wealth of information for universities on how to find, engage, and enroll these students. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Todd and Beth urge university leaders to make their school website more helpful to adult learners.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

Creatrix Campus

JULY 18, 2022

They are powerful tools that can streamline customer support, communication, and management. Using the best CRM for higher education can help institutions overcome issues like disparate, outdated, or inaccurate data, lengthy tiresome processes, labor-intensive tasks, duplicate efforts, delayed information, and disconnected team members.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

EAB

DECEMBER 7, 2023

Students and families who fill out the FAFSA presume that colleges will get their information immediately and be able to make financial aid determinations. Once FAFSA data is released to us, we are committed to sharing financial aid information as soon as possible. We can all imagine the confusion that will ensue.

Financial Aid 52

Financial Aid Marketing and Communication Services Admissions Federal Government 52

EAB

APRIL 24, 2023

Use deadline campaigns to drive deposits One of my favorite strategies to improve conversion from admit to enrollment is to offer multiple admissions deadlines for your programs. Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

NOVEMBER 3, 2022

When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Increasingly, community colleges are prioritizing high school relationships, investing in marketing strategies, and growing their digital footprint. Inquiries to your admissions email inbox.

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

HEMJ (Higher Ed Marketing Journal)

JUNE 5, 2023

The high cost of a traditional four-year, on-campus college degree, rising wages, and a robust job market have led many potential degree seekers to delay or even opt out of college. That involves adapting our recruitment strategy to whatever mode of communication students are most comfortable with. Bureau of Labor Statistics.

Enrollment Management 52

Enrollment Management Management Admissions Marketing and Communication Services 52

EAB

FEBRUARY 21, 2023

Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. You and your colleagues, you know, work with college recruiters and admission staff all the time, either because they have found you or you seek them out. JW: I guess, absolutely.

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Broaden advising, career services & professional development. is providing its students. “ Scholarships allow us to attract the best students from around the world, regardless of their financial or geographic background,” said Stuart Schmill ’86, dean of admissions and student financial services. About the author.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

EAB

AUGUST 9, 2023

Denise Brown, Associate Dean of Health Sciences, The Christ College of Nursing and Health Sciences Administration of cross-college interdisciplinary academic programs Jamie Dyer, Interim Dean of Interdisciplinary Studies, Mississippi State University Necessary infrastructure to support interdisciplinary programs Kimber McKay, Interim Vice Provost for (..)

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

EAB

MAY 30, 2023

4 Knowing that dual enrollment students are likely casting a wider net when considering their long-term college options means that early, targeted communications with these students is vital in order to successfully stand out among their other options. How Can Community Colleges Innovate to Drive Dual Enrollment Engagement?

Marketing and Communication Services 52

Marketing and Communication Services Community College Admissions Recruitment 52

EAB

OCTOBER 18, 2022

The three urge schools to invest in transfer advisors, website improvements, and auxiliary services designed to help transfer students build engagement with staff and other students even before they arrive on your campus. I've been in admissions for 30 years. 2022 is my 30th anniversary in admissions. Transcript.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Recruitment Community College 52

EAB

JUNE 27, 2023

We then use this information to design marketing messages that will resonate with prospective students at every stage of the funnel. And our creative team is working with UCF to develop marketing collateral with Spanish language elements that resonate with these populations and increase engagement.

Healthcare 52

Healthcare Marketing and Communication Services Recruitment Faculty 52

Collegis Education Data Management

DECEMBER 14, 2022

Collecting, connecting and activating data — which we call “ data enablement ” — can break down silos to inform decisions and drive success. Our data enablement practice provides an accessible set of services that connect an institution’s data and surface integrated insights and signals. Collegis Sr. Those are just a few examples.

Marketing and Communication Services 52

Marketing and Communication Services Faculty Admissions Management 52