Remove Admissions Remove Industry Remove Mining
article thumbnail

How to Develop a Student Persona: Strategies and Examples

HEMJ (Higher Ed Marketing Journal)

Mine Historical Student Data Existing student demographic data (if available) including age, gender, prior education (degree type and level), and job title can help provide very tangible and relevant information for student personas. Enrollment marketers will want to begin by gathering a lot of information from a lot of sources.

Alumni 75
article thumbnail

War upends plans for campus in Kyiv

Confessions of a Community College Dean

’” And because of the economic disruption caused by the war, students who do sign up are increasingly unable to pay the full price of admission—which, at $8,000 a year for undergraduates and $9,000 for graduate students, is higher than what most Ukrainian institutions charge.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Higher Education Analytics: 4 Ways Universities Can Analyze Enrollment Data

HEMJ (Higher Ed Marketing Journal)

This report is a gold mine for content and web strategists trying to understand what kind of content resonates with your audience. For example, a user lands on an admissions page but uses site search during their second or third interaction on the site. Furthermore, “Behavior Flow” allows you to look at key user movements.

article thumbnail

1100 Colleges and the Republic’s March to Madness

Higher Ed Connects: News

And while players receive admission to college, they are not receiving education. Nothing here about consumer demand for sports, or the need to preserve it. $2.3 million for higher ed’s sports president. 932,588 for higher ed’s lead sports lawyer. Between $1 million and $7.9 million for at least 69 men who teach basketball.

article thumbnail

Characteristics of Adult Learners and How to Engage Them

HEMJ (Higher Ed Marketing Journal)

The digital transformation higher education has experienced in recent years has flipped the entire industry on its head. As a former nontraditional learner, I speak from experience, though the experience of adult learners today is far different from mine just over a decade ago. Reaching Adult Learners Through Alternative Channels.

article thumbnail

Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023. Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D.,

article thumbnail

Tailoring Student Services to Create Career-Ready Graduates: Changing Higher Education Podcast 153 with Host Dr. Drumm McNaughton and Guest Kevin Grubb

The Change Leader, Inc.

Everything that goes on or informs the University Learning Goals page is shared with the admissions team to help with recruitment. Villanova also provides networking opportunities with employers, alums, and professionals within industries students are interested in. I was just with our admissions team.