Diverse: Issues in Higher Education

OCTOBER 9, 2023

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr.

Marketing and Communication Services 336

Marketing and Communication Services Financial Aid Faculty Recruitment 336

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 27, 2022

As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Companies use chatbots as a messaging service to provide immediate responses to commonly asked questions. The Role of Chatbots for Universities and Colleges.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

Confessions of a Community College Dean

APRIL 2, 2023

Our vast learner base of over 100 million learners (including 70 percent of new learners who came to the platform organically in 2022) enables us to match students with degrees that are better aligned with their career goals and aspirations, reducing the need to overspend on marketing. Can you explain your reasoning?

Marketing and Communication Services 64

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 64

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Kent Syverud , Chancellor and President of Syracuse University, graciously agreed to answer my questions.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

University Business

JANUARY 17, 2023

Heading into a new year, higher education institutions face a growing sense of urgency around college admissions. For example, consider how you can support better communication between students, faculty, and administration with communication tools. Of course, mental health isn’t the only area in which students can use support.

Marketing and Communication Services 76

Marketing and Communication Services Higher Education Libraries Administration 76

EAB

FEBRUARY 21, 2023

Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. I think even in my personal life, I say this, I toss this word around all the time, and people who are not in the industry are like, "What's a CBO? Speaker 1: Hello and welcome to Office Hours With EAB.

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

EAB

NOVEMBER 30, 2022

As someone who has worked in the marketing industry for years, I know how discouraging those wasted efforts can be to the teams who build those emails. And in enrollment marketing, every invested dollar matters. Meet students where they are with modern, responsive marketing. Therefore, we test. Aha,” we exclaimed. “We

Admissions 52

Admissions Libraries Recruitment Industry 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section. How Does Digital PR Contribute to Marketing ROI? Unlike traditional PR, however, it does so in four distinct ways: Brand awareness. Thought leadership.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

EAB

AUGUST 9, 2023

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

Student Services 52

Student Services Higher Education Professional Development Education 52

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

EAB

DECEMBER 18, 2023

Blogs 4 AI priorities for enrollment leaders ChatGPT and the other “new AIs” caught even the most expert of industry watchers by surprise, and fully understanding their potential impact will take some time. That said, forward-thinking practitioners in every field are wasting no time putting this new toolkit to work, often to startling effect.

Computers and Informational Technology 52

Computers and Informational Technology Admissions Recruitment Student Conduct 52

EAB

APRIL 4, 2023

Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. EAB · How to Recruit Adult Career Switchers Transcript [music] 0:00:12.7 That will build up across time. DK: Excellent.

Recruitment 52

Recruitment Marketing and Communication Services Industry Healthcare 52

Edu Alliance Journal

SEPTEMBER 6, 2022

I thought in early 1969 when I left the university, I didn’t have the academic ability to get a degree and my university advisor certainly was not supportive and suggested I should go sign up for military service that day. US Labor Market. In the United States, for instance, customer service and food service jobs could fall by 4.3

Marketing and Communication Services 40

Marketing and Communication Services Development and Fund Raising Government Higher Education 40

The Change Leader, Inc.

NOVEMBER 14, 2023

This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. At Colgate University, where I was, an assistant director of financial aid and, eventually became an assistant dean of admission there.

Higher Education 52

Higher Education Marketing and Communication Services Education Enrollment Management 52

Parchment

JANUARY 16, 2024

I mean, think about customer service, like we all want to feel good about something, right? So knock down silos, talk to your partners, build connections between sectors and industries and community. It does not guarantee that you’re actually gonna create a community. They’re legal documents.

Alumni 52

Alumni Marketing and Communication Services Financial Aid Community College 52

EAB

MAY 17, 2023

My colleague Madeleine Rhyneer recently fielded a survey with enrollment and admissions leaders, and Differentiating the Student Value Proposition was among the top three priorities cited. We also provide more hands-on support through our newly launched Financial Performance Collaborative. And why is AI so Far Down the List?

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Finance 105

Parchment

FEBRUARY 13, 2024

Marc Booker, Vice Provost of Strategy for the University of Phoenix joins us to discuss how institutions can adopt a culture of credit mobility by incorporating credit-for-prior-learning (CPL) and prior learning assessments (PLA) during the admissions process. And traditionally we’ve only said like, that’s not academic credit.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Electronics Management 52

SRHE

OCTOBER 20, 2022

The Higher Education and Research Act 2017 aimed to enshrine the market with students as customers, and established the Office for Students. Government incompetence accentuated massive problems with school examinations and HE admissions, with disruptive enrolment changes rippling across the entire HE system.

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Government Consulting 52

Edu Alliance Journal

MAY 31, 2022

When graduate programs are considering the applications from students who have not grown-up in western industrialized countries consideration should be given to the fact that GRE score may not accurately reflect the abilities of prospective students. Edu Alliance offers higher education institutions consulting services worldwide.

Recruitment 40

Recruitment Consulting Financial Aid Enrollment Management 40