HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

As senior director of admissions at Archer Education, I’ve seen firsthand that today’s learners demand more than just a degree; they seek a flexible, engaging, and relevant educational experience that aligns with their personal and professional goals. But not all online programs are created equal.

Marketing and Communication Services 95

Marketing and Communication Services Admissions Higher Education Financial Aid 95

Higher Education Inquirer

MARCH 31, 2025

In many academic institutions, faculty, staff, and students often navigate strict hierarchies and narrowly defined roles, which can create significant barriers between these groups. Administrators focus on policies and data, while faculty members concentrate on teaching and research.

Higher Education Administration 40

Higher Education Administration Higher Education Administration Marketing and Communication Services 40

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

5 Tips for Keeping Students Engaged Throughout the Admissions Process In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. Content marketing, informational webinars, and targeted emails play a significant role in this stage.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. In the past, admission and retention staff viewed success as the student’s responsibility.

Marketing and Communication Services 91

Marketing and Communication Services Support Services Admissions Financial Aid 91

EAB

OCTOBER 24, 2022

Colleges can make progress toward helping students feel they belong in the following ways: Hire diverse staff and faculty. This doesn't just mean hiring multilingual advisors or admissions recruiters. Students gain a sense of community and belonging, which is positively correlated with academic persistence. Do not guess.

Recruitment 95

Recruitment Community College Marketing and Communication Services Admissions 95

Confessions of a Community College Dean

APRIL 2, 2023

Our vast learner base of over 100 million learners (including 70 percent of new learners who came to the platform organically in 2022) enables us to match students with degrees that are better aligned with their career goals and aspirations, reducing the need to overspend on marketing. Can you explain your reasoning?

Marketing and Communication Services 62

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 62

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Allocate resources to create compelling marketing campaigns that showcase your institution's strengths, values, and opportunities.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 23, 2024

To ensure that doesn’t happen, avoid these common pitfalls in the community college enrollment journey: Complex Enrollment Processes Lengthy admissions procedures: Complicated and time-consuming application processes can frustrate new students, especially those unfamiliar with higher education procedures. How much does it cost?

Community College 79

Community College Marketing and Communication Services Financial Aid Transportation 79

EAB

APRIL 24, 2023

Use deadline campaigns to drive deposits One of my favorite strategies to improve conversion from admit to enrollment is to offer multiple admissions deadlines for your programs. Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Kent Syverud , Chancellor and President of Syracuse University, graciously agreed to answer my questions.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

EAB

NOVEMBER 1, 2022

Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. Our special guest today is Heather Speed, vice president for Student Success at Pueblo Community College. We have an 11000 square mile service area, a large service area.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

University Business

JANUARY 17, 2023

Heading into a new year, higher education institutions face a growing sense of urgency around college admissions. For example, consider how you can support better communication between students, faculty, and administration with communication tools. How does your institution approach career preparation?

Marketing and Communication Services 76

Marketing and Communication Services Higher Education Libraries Administration 76

EAB

DECEMBER 7, 2023

Over-communicate to students—and parents The FAFSA delay issue is in part a marketing problem, and we advise that colleges not just communicate but over-communicate about the Department of Education’s processing slowness.

Financial Aid 52

Financial Aid Marketing and Communication Services Admissions Federal Government 52

EAB

JUNE 27, 2023

Marketing and Recruitment Expanding enrollment in UCF’s nursing programs involves a robust marketing and recruitment strategy that starts with a deep understanding of UCF’s nursing student body. We then use this information to design marketing messages that will resonate with prospective students at every stage of the funnel.

Healthcare 52

Healthcare Marketing and Communication Services Recruitment Faculty 52

EAB

AUGUST 9, 2023

Below are a few of the key themes that appeared in multiple capstone projects from past participants. Scroll down to read about each of the capstone projects in the fellows’ own words.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

How to Build a Digital PR Campaign for Faculty. Or maybe they simply have higher levels of faculty engagement, thus making their overall public relations more effective than yours. . Or maybe they simply have higher levels of faculty engagement, thus making their overall public relations more effective than yours. .

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Broaden advising, career services & professional development. is providing its students. “ Scholarships allow us to attract the best students from around the world, regardless of their financial or geographic background,” said Stuart Schmill ’86, dean of admissions and student financial services.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

Campus Sonar

JULY 27, 2022

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Management Faculty 52

Collegis Education Data Management

DECEMBER 14, 2022

Connected data, activated in smart ways, helps drive a more seamless experience of learning, lowering friction for students and faculty alike. We take seriously our mission to help institutions improve the experience of being a learner, faculty member, or staff member. I love that you asked about experiences.

Marketing and Communication Services 52

Marketing and Communication Services Faculty Admissions Management 52

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. This culture is also instilled at the faculty level.

Student Services 52

Student Services Higher Education Professional Development Education 52

EAB

OCTOBER 18, 2022

The three urge schools to invest in transfer advisors, website improvements, and auxiliary services designed to help transfer students build engagement with staff and other students even before they arrive on your campus. I've been in admissions for 30 years. 2022 is my 30th anniversary in admissions. Transcript.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Recruitment Community College 52

HEMJ (Higher Ed Marketing Journal)

JULY 11, 2023

Plenty of schools offer online programs, cost-effective degrees, individualized support, and expert faculty. These can be informal one-on-one interviews with faculty, focus groups conducted with current students, or even surveys of alumni. What does the relationship between faculty and students look like?

Marketing and Communication Services 40

Marketing and Communication Services IT Alumni Faculty 40

Parchment

SEPTEMBER 10, 2024

Comprehensive Learner Records are billed as a new way for learners to communicate the totality of their educational experience. And we did a good job of marketing it. Part of that was the marketing techniques we were using. We use a model where faculty actually advise students their third and their fourth year.

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Study Abroad Research 52

EAB

AUGUST 29, 2023

The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Transcript [music] 0:00:10.4 Autumn Baggett-Griggs: Yeah, that sounds great.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions IT 52

HEMJ (Higher Ed Marketing Journal)

JUNE 12, 2023

But a growing number of community colleges are recognizing that the traditional student journey needs to be improved, according to a 2020 analysis published by the CCRC. Students receive dual admission at both schools and can choose from over 80 different program offerings.

Community College 52

Community College Marketing and Communication Services Transportation Admissions 52

EAB

DECEMBER 18, 2023

This post offers highlights from our new insight paper on AI in admissions , with a focus on steps enrollment leaders should be taking immediately and in the near term to get maximum benefit from generative AI while mitigating its risks. I do this for the sake of convenience and because ChatGPT is the most widely used tool of its kind.

Computers and Informational Technology 52

Computers and Informational Technology Admissions Recruitment Student Conduct 52

Goucher DEI

MAY 22, 2024

This growing virtual resource hub offers students, faculty, and staff easy-to-access and easy-to-use resources for navigating various experiences. Community members can now visit her in 125 ATH. We are offering a two-hour training session, sponsored by Grand River Solutions, to volunteer faculty and staff.

Title IX 40

Title IX Marketing and Communication Services Social Justice DEI 40

EAB

APRIL 4, 2023

Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. EAB · How to Recruit Adult Career Switchers Transcript [music] 0:00:12.7 That will build up across time. DK: Excellent.

Recruitment 52

Recruitment Marketing and Communication Services Industry Healthcare 52

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

The Change Leader, Inc.

NOVEMBER 14, 2023

This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. At Colgate University, where I was, an assistant director of financial aid and, eventually became an assistant dean of admission there.

Higher Education 52

Higher Education Marketing and Communication Services Education Enrollment Management 52

Confessions of a Community College Dean

FEBRUARY 28, 2023

” Whatever you think of MacDonald’s politics, her commentaries do provide a few disturbing examples of museum agitprop – with text and labels deployed in the service of a predictable ideological narrative. Invite the local community to campus. Offer more community-serving events. Engage the controversies.

Marketing and Communication Services 57

Marketing and Communication Services Community Outreach Government Finance 57

Parchment

OCTOBER 8, 2024

And so I think that kind of opens up another sort of type of student to really think about how are they serving them through admissions and credit transfer. They’re also like a first time freshman according to the university, but they’ve got all these credits.

Community College 52

Community College Marketing and Communication Services Research IT 52

EAB

MAY 17, 2023

While this new type of melt may not be widespread enough to cause concern, it does speak to the severity of some of the social & emotional challenges faculty, student affairs staff, and behavioral intervention teams have found themselves dealing with over the past academic year.

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Finance 105

EAB

OCTOBER 24, 2023

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions. music] 0:00:48.5

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

Confessions of a Community College Dean

MARCH 10, 2023

” Regarding outreach and other written advising communications, language matters. This involves using qualitative and quantitative data to understand students and their needs and then designing services around them. “We do outreach almost weekly but not more than once a week.”

Student Engagement 104

Student Engagement Academic Advising Marketing and Communication Services Community College 104

The Change Leader, Inc.

AUGUST 8, 2023

Colleges must also help communicate the ROI for getting a post-secondary degree. After finding this was happening, campus leaders had CCD more closely align the course objectives at the two other universities or had faculty identify all of the course learning objectives with an equivalency of transfer and credit.

Higher Education 98

Higher Education Education Community College Development and Fund Raising 98