HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.

Marketing and Communication Services 99

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 99

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

5 Tips for Keeping Students Engaged Throughout the Admissions Process In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. Content marketing, informational webinars, and targeted emails play a significant role in this stage.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. In the past, admission and retention staff viewed success as the student’s responsibility.

Marketing and Communication Services 91

Marketing and Communication Services Support Services Admissions Financial Aid 91

Parchment

APRIL 20, 2023

Recent admission seasons have been lackluster for many higher education institutions. It’s no wonder that Admissions teams seek proven yet adaptable strategies to boost student enrollment, especially as the downward trend has impacted schools. Moreover, the nature of admissions work is time-consuming.

Admissions 52

Admissions Recruitment Marketing and Communication Services Higher Education 52

University Business

OCTOBER 25, 2022

The bottom five are philosophy and religious studies, anthropology, communications studies, physics, and political science). Colleges with vibrant urban surroundings or suburban conveniences should market those advantages while rural institutions can promote their strong local communities. Communication preferences.

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Allocate resources to create compelling marketing campaigns that showcase your institution's strengths, values, and opportunities.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

EAB

JULY 18, 2023

Blogs The Case for ChatGPT: Leveraging AI for Admissions Tasks How to use AI to save time and be more efficient (with 10 starter prompts) It’s official: now is the time to learn about AI. If you subscribe to popular services like Amazon, Google Maps, and Siri , you’ve already been introduced to the magic of artificial intelligence.

Admissions 52

Admissions Marketing and Communication Services Recruitment Professional Development 52

EAB

FEBRUARY 3, 2023

For enrollment teams, there is limited effort, time, and money that can be spent on events and outreach, so it’s natural to ask whether virtual options should go the way of masks and hand sanitizer: the right answer for certain people and certain situations, but not nearly as ubiquitous as they were in the recent past.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Enrollment Management Utilities 52

EAB

FEBRUARY 21, 2023

Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. You and your colleagues, you know, work with college recruiters and admission staff all the time, either because they have found you or you seek them out.

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

EAB

APRIL 24, 2023

Use deadline campaigns to drive deposits One of my favorite strategies to improve conversion from admit to enrollment is to offer multiple admissions deadlines for your programs. Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

DECEMBER 7, 2023

Over-communicate to students—and parents The FAFSA delay issue is in part a marketing problem, and we advise that colleges not just communicate but over-communicate about the Department of Education’s processing slowness. The challenges won’t be confined to January, unfortunately.

Financial Aid 52

Financial Aid Marketing and Communication Services Admissions Federal Government 52

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Broaden advising, career services & professional development. is providing its students. “ Scholarships allow us to attract the best students from around the world, regardless of their financial or geographic background,” said Stuart Schmill ’86, dean of admissions and student financial services. Financially Sustainable.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

EAB

JULY 27, 2023

To combat this, institutions need to communicate and establish the value of being a student at their institution and what a student can gain from obtaining a degree. Why You're Worth It: Nine Lessons on Communicating Your Value Proposition Tip: Establish the culture of philanthropy early in the student experience.

Alumni 52

Alumni Marketing and Communication Services Fundraising Higher Education 52

EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. Encourage Family Involvement. Let’s turn to the data.

Student Conduct 59

Student Conduct Recruitment Media Alumni 59

EAB

JULY 17, 2023

Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. We're seeing a demand to push visit events to the post-admit stage. Be sure to highlight features that most interest families, including information on job placement, internships, and career services.

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

EAB

AUGUST 21, 2023

Knowing how to turn the tide can feel impossible—not to mention that increasing competition in the transfer recruitment space continues to crowd an already crowded market. Reddit Thread: Articulation agreements and transfer credits Students increasingly expect 24/7 service and self service options. I’m so confused.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Community College Admissions 52

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

Confessions of a Community College Dean

FEBRUARY 28, 2023

” Whatever you think of MacDonald’s politics, her commentaries do provide a few disturbing examples of museum agitprop – with text and labels deployed in the service of a predictable ideological narrative. Invite the local community to campus. Offer more community-serving events.

Marketing and Communication Services 59

Marketing and Communication Services Community Outreach Government Finance 59

Goucher DEI

MAY 22, 2024

The committee’s formal charge includes tracking and supporting progress on annual DEIJ goals; serving as a divisional liaison and representative; coordinating campus-wide events and programs; amplifying campus-wide culture and climate issues; and providing advice and guidance to institutional administration.

Title IX 40

Title IX Marketing and Communication Services Social Justice DEI 40

Edu Alliance Journal

SEPTEMBER 6, 2022

I thought in early 1969 when I left the university, I didn’t have the academic ability to get a degree and my university advisor certainly was not supportive and suggested I should go sign up for military service that day. US Labor Market. In the United States, for instance, customer service and food service jobs could fall by 4.3

Marketing and Communication Services 40

Marketing and Communication Services Development and Fund Raising Government Higher Education 40

Parchment

JANUARY 16, 2024

It’s improving the transfer experience is not going to be done by nibbling and by just doing like a little transfer program over here or an event over here. I mean, think about customer service, like we all want to feel good about something, right? Like if I get all these wraparound services, Heather (11:12.749) Mm-hmm.

Alumni 52

Alumni Marketing and Communication Services Financial Aid Community College 52

EAB

NOVEMBER 3, 2022

When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Increasingly, community colleges are prioritizing high school relationships, investing in marketing strategies, and growing their digital footprint. Inquiries to your admissions email inbox.

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

EAB

MAY 17, 2023

My colleague Madeleine Rhyneer recently fielded a survey with enrollment and admissions leaders, and Differentiating the Student Value Proposition was among the top three priorities cited. At the start of our event series, we shared views into the road ahead and focused on the near-term pain of managing turnover and recruitment.

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Finance 105

Confessions of a Community College Dean

MARCH 10, 2023

” Regarding outreach and other written advising communications, language matters. This involves using qualitative and quantitative data to understand students and their needs and then designing services around them. Advisers can partner with on-the-ground admissions officers to make sure this is happening, she adds.

Student Engagement 105

Student Engagement Academic Advising Marketing and Communication Services Community College 105

Diverse: Issues in Higher Education

AUGUST 17, 2023

The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. There is considerable interest from the Chicago area and emerging markets in California, Florida, and Texas. and Northern Virginia.

Marketing and Communication Services 246

Marketing and Communication Services Recruitment Dining Services Admissions 246

CAPD

FEBRUARY 7, 2025

Do you want to plan events for students and collaborate with alumni, employers, and graduate/professional school admissions staff? As a Career Exploration Leader, you’ll manage large-scale projects and gain valuable leadership experience in program management, teamwork, data collection and analysis, marketing, and collaboration.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Event Planning Alumni 52