Remove Admissions Remove Events Remove Financial Aid
article thumbnail

As Decision Day Looms, Colleges Try to Boost Minority Enrollment

Diverse: Issues in Higher Education

John Latting, associate vice provost and dean of admission at Emory University Making sure that minoritized students know that they can fit in at college was an important motivator of Emory University’s social media strategy for this year, according to John Latting, associate vice provost and dean of admission at the Atlanta-based school.

article thumbnail

Enrollment Strategies for Moving Students through the Funnel

HEMJ (Higher Ed Marketing Journal)

Digital tactics include social media ads, blog content, and search engine optimization (SEO), while traditional methods include college fairs, in-person events, direct mail, and phone calls. Remind students about upcoming deadlines for enrollment and financial aid applications. Personalize your tactics. Create urgency.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Achieve HSI Status: Intentionality

Diverse: Issues in Higher Education

These two-year and four-year institutions must also enroll a significant number of students who require needs-based financial aid. This includes working on retention strategies that emphasize information on financial aid and mental health services as well as continuing to build a sense of belonging.

article thumbnail

4 Reasons College Campus Visits Are a Waste of Time & Money

Great College Advice

In our conversations, here are some of the things that families tell us that we wish the admissions offices around the country should hear. Every once in a while an admissions officer is able to channel something fresh. And it seems that admissions directors don’t really want to. ” The canned presentations.

article thumbnail

Applicants have spoken. Will colleges listen? 

University Business

The findings could be an effective blueprint for institutions looking to better attract and engage with students during the recruitment, admissions and enrollment journey. In addition, each of these support areas should have clear instructions on the next steps for the admissions and enrollment process.

article thumbnail

Tips for Successful Campus Visit For Parents and Students

Great College Advice

If you have particular questions about financial aid, for example, that remain unanswered in a general information session, you may want to call the financial aid office and seek their counsel. Don’t even think about accompanying your student to the interview with the admissions officer. Prepare for Campus Visits.

article thumbnail

Report: Students Interested in HBCUs Have Unique Wants and Concerns

Diverse: Issues in Higher Education

And some expect application numbers to improve even further this year as a result of the Supreme Court’s ruling against race-conscious admissions practices. EAB attributed to this to the larger role that family connections, word of mouth, and community events often play in HBCU recruitment.