University Business

FEBRUARY 26, 2025

Respondents reported a $912,000 average total budget for graduate and online enrollment management. For example, institutions that met their enrollment goals tended to be those that outsourced or shared responsibility for programmatic market research, recruitment marketing and SEO with an outside vendor.

Marketing and Communication Services 52

Marketing and Communication Services Digital Media Recruitment Enrollment Management 52

Diverse: Issues in Higher Education

AUGUST 28, 2023

And some expect application numbers to improve even further this year as a result of the Supreme Court’s ruling against race-conscious admissions practices. The finding was unsurprising to Jacory Bernard, an undergraduate recruiter and new student support manager at Morehouse College.

Marketing and Communication Services 244

Marketing and Communication Services Media Recruitment Alumni 244

The Change Leader, Inc.

JUNE 25, 2024

Drumm McNaughton to share insights on the evolving nature of enrollment processes and how AI can address key challenges facing higher education recruitment and admissions. Learn how AI can automate repetitive tasks, enabling admissions staff to focus on high-impact interactions with prospective students.

Enrollment Management 98

Enrollment Management Financial Aid Recruitment Admissions 98

Diverse: Issues in Higher Education

AUGUST 22, 2024

Haywood, vice president for student affairs and enrollment management at Johnson C. assistant vice president for enrollment management and student success operations and acting director of undergraduate admission and recruitment at Morgan State University, said parents ask about the value a degree holds.

Marketing and Communication Services 176

Marketing and Communication Services Safety and Security Enrollment Management Financial Aid 176

HEMJ (Higher Ed Marketing Journal)

JUNE 5, 2023

Taken together, these factors have stoked fears among higher ed institutions and enrollment managers of a looming enrollment cliff. Indeed, higher ed institutions that have pivoted to a digitally driven, outcome-focused business model are seeing their enrollment numbers rise. What Are the 4 E’s of Enrollment Management?

Enrollment Management 52

Enrollment Management Management Admissions Marketing and Communication Services 52

Diverse: Issues in Higher Education

APRIL 8, 2024

Another 100 more have indicated on their admissions application that they may have interest. Joshua Reda, NCC’s director of housing, recruitment and conferences, says current interest is strong. This is a growing interest, it seems, every year.” Established housing CMCC opened in 1964.

Community College 330

Community College Grants and Contracts Food Housing Services 330

Confessions of a Community College Dean

FEBRUARY 7, 2023

While building a 15-year foundation in admissions and enrollment management, Williams found herself engaging with students long after they had enrolled, which naturally expanded to helping them successfully navigate campus. A: I always felt this responsibility for each student I recruited to the university.

Enrollment Management 98

Enrollment Management Professional Development Recruitment Management 98

EAB

OCTOBER 14, 2022

6 elements of an effective graduate enrollment management plan—and why you need to build one. On a few recent campus visits, graduate school deans shared that they are tasked with growing enrollment by as much as 30 or 35 percent. These scans typically address questions related to recruitment , retention, and revenue.

Enrollment Management 52

Enrollment Management Management Financial Aid Program Development 52

University Business

APRIL 18, 2023

We’ve always produced the greatest and the best, but for whatever reason it’s gotten a lot more attention recently,” says Danisha Williams, director of admissions at Lincoln University of Missouri. The Missouri-based university has also hired five remote recruiters across Chicago, Kansas City and St.

Recruitment 98

Recruitment Admissions Enrollment Management Management 98

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

EAB

DECEMBER 13, 2022

New Admissions Counselor Resource Center. Guides and tools for admissions teams. The role of an admission counselor is both essential and challenging, especially with the variety of responsibilities and skills required of today’s enrollment teams. EAB Enrollment Blog. Engage parents in recruitment.

Admissions 52

Admissions Financial Aid Recruitment Professional Development 52

Edu Alliance Journal

JANUARY 25, 2022

January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.

Recruitment 40

Recruitment Financial Aid Admissions Enrollment Management 40

University Business

JULY 18, 2024

Recruitment strategies remained stagnant, operating under the assumption that the well would never run dry. Even when online schools and for-profit institutions entered the market, the core recruitment approach didn’t change—it simply became a race to be the first or the loudest.

IT 98

IT Recruitment Admissions Financial Aid 98

EAB

FEBRUARY 17, 2023

Blogs Why two thirds of graduate enrollment leaders may leave their jobs Top takeaways about staffing from EAB’s latest survey with NAGAP When speaking with graduate enrollment leaders, stress is a frequent topic. I know from experience that being an enrollment manager is challenging, but now it's even harder than before.

Recruitment 98

Recruitment Industry Enrollment Management Professional Development 98

Creatrix Campus

JUNE 14, 2022

Guide to setup SMART Goals in your Enrollment and Admission Strategy. The Center for American Progress statistics revealed a shocking fact that the annual undergraduate enrollment at all higher education institutions declined by 1.25 In such a scenario, how do admission officers hit their enrollment goals?

Admissions 52

Admissions Recruitment Higher Education Management 52

EAB

FEBRUARY 17, 2023

Blogs Why two thirds of graduate enrollment leaders may leave their jobs Top takeaways about staffing from EAB’s latest survey with NAGAP When speaking with graduate enrollment leaders, stress is a frequent topic. I know from experience that being an enrollment manager is challenging, but now it's even harder than before.

Recruitment 98

Recruitment Industry Enrollment Management Professional Development 98

EAB

DECEMBER 20, 2022

How to recruit specialized business students and grow non-MBA enrollment. In my experience managing graduate business enrollment, the pool of students applying to business programs is always changing. Finding and attracting career switchers. So how do you find this elusive audience? Ready to find out more?

Recruitment 52

Recruitment Career Counseling Industry Enrollment Management 52

EAB

JULY 17, 2023

Blogs Are you prepared to recruit ‘Gen P’? Here are three key insights for enrollment leaders about recruiting this new generation of students. DOWNLOAD THE FULL REPORT ON RECRUITING ‘GEN P’ Insight #3: Students are academically underprepared. April 5, 2023 The post Are you prepared to recruit ‘Gen P’?

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52

University Business

OCTOBER 2, 2023

Enrollment management is a crucial aspect of higher education that helps institutions attract and retain students, ensure financial stability, and promote sustainability. With a shared vision in mind, the sharing of complex knowledge related to strategic enrollment management can occur.

Enrollment Management 52

Enrollment Management Management Career Counseling Student Services 52

Higher Ed Connects: Ed Tech

JULY 12, 2019

Virtue Analytics Enrollment Management platform allows educational institutions to leverage the power of machine learning and predictive modeling to make better decisions across the admissions process. A 6% to 8% reduction of the freshman discount rate over just two recruiting seasons.

Financial Aid 52

Financial Aid Enrollment Management Admissions Recruitment 52

EAB

SEPTEMBER 11, 2023

To better understand how students are choosing which programs to apply to—and ensure our partners are equipped to meet their needs—our Adult Learner Recruitment team recently surveyed more than 3,800 prospective graduate, online, and adult students. Twenty-two percent of students indicated they do not plan to take a graduate admission test.

Financial Aid 59

Financial Aid Recruitment Admissions Healthcare 59

EAB

AUGUST 9, 2023

Blogs Exploring the impact of high school course rigor on student success in college August 9, 2023 Mary Venezia Chief of Staff, Enrollment Management, University of Arizona The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB.

Enrollment Management 52

Enrollment Management Admissions Higher Education Management 52

EAB

APRIL 24, 2023

Use deadline campaigns to drive deposits One of my favorite strategies to improve conversion from admit to enrollment is to offer multiple admissions deadlines for your programs. Here’s how one university generated a 71% admit to enrollment rate Adults need reminders, too.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

Campus Sonar

JUNE 17, 2024

With the demographic shift and many other changes happening on higher ed campuses, leveraging graduate enrollment as a campus growth opportunity is top of mind for many. Many enrollment managers face unrealistic goals and growth, unless they’re a larger campus that has an easier time leveraging grad programs to drive financial stability.

Enrollment Management 64

Enrollment Management Industry Financial Aid Research 64

EAB

NOVEMBER 3, 2022

As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with.

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

Diverse: Issues in Higher Education

JANUARY 12, 2025

But a serendipitous journey of studying journalism would eventually lead her to become one of higher educations most innovative researchers examining how university recruitment practices affect access for underserved students. This work has taken on new urgency following the Supreme Court's decision restricting race-conscious admissions.

Recruitment 293

Recruitment Higher Education Industry Research 293

EAB

MAY 22, 2023

Accelerators Strategic Enrollment Management Student enrollment is practically everyone’s job at an institution. Various individuals from across campus contribute to enrollment numbers—from setting the strategy to managing academic programs, and more.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

EAB

OCTOBER 18, 2022

With college enrollment declining across the board, a greater number of schools are focusing their attention on growing student populations—including Latinx students. of America’s Latinx college students enroll in HSIs despite HSIs making up only 18% of all colleges and universities. -->. BONUS: University of St. October 25, 2022.

Enrollment Management 52

Enrollment Management Admissions Community College Recruitment 52

EAB

OCTOBER 17, 2022

The good news for schools looking to improve their graduate and adult learner marketing is that big consumer brands are setting an example for higher ed—especially at a time when finding and recruiting prospects is increasingly complex. of surveyed graduate and adult learners are opting not to take admission tests. -->.

Recruitment 52

Recruitment Admissions Media Enrollment Management 52

The Change Leader, Inc.

APRIL 16, 2024

The episode covers the importance of differentiating recruitment and retention strategies for nontraditional versus traditional students, highlighting the relevance of online learning, affordability, and the need for higher ed institutions to offer a diverse range of 'products' like certificates and lifelong learning opportunities.

Curriculum Development 52

Curriculum Development Recruitment Admissions Higher Education 52

EAB

SEPTEMBER 22, 2023

This leaves enrollment executives wondering 1) whether international applicants will get to campus, 2) how they can sustain their online enrollment targets, and 3) how to offset that risk with domestic students. Over a quarter of domestic students have no plan to take a graduate admissions test. Here’s what to do next.

Recruitment 52

Recruitment Healthcare Admissions Enrollment Management 52

EAB

AUGUST 9, 2023

Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D.,

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

NOVEMBER 14, 2022

Struggling to set graduate enrollment goals? Like my enrollment management colleagues, I have spent many sleepless nights turning over enrollment numbers in my head. Setting grad enrollment goals comes with its own set of challenges. 2 emerging law school recruitment challenges – and how to address them.

Enrollment Management 52

Enrollment Management Recruitment Management Faculty 52

Confessions of a Community College Dean

FEBRUARY 16, 2023

The courses can require colleges to negotiate articulation agreements with school districts or schools, evaluate faculty, add IT infrastructure, and hire personnel dedicated to enrollment management, advising and supports for high school students, among other needs, all of which take time and money.

Community College 110

Community College Budget and Finance Management Financial Aid Banking 110

EAB

OCTOBER 24, 2023

I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions. Primarily though, I think that most institutions are trying to recruit adult learners through generalized marketing campaigns.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

EAB

JUNE 13, 2023

As Vice President for Enrollment Management at Auburn University, and Enroll360 partner, Dr. Gaymon has championed several initiatives that have fostered a culture of adaptability and positively influenced enrollment at AU. So that is what excites me about working at Auburn, but also within enrollment management.

Enrollment Management 52

Enrollment Management Management Admissions Professional Development 52

EAB

OCTOBER 31, 2023

Interestingly, Students for Fair Admission also requested that the Court overrule 45 years of precedent that found the educational benefits of diversity to be compelling. It didn't address recruitment, outreach, or pathways programs. It was limited to admission decisions. The Court actually refused to do that.

Financial Aid 64

Financial Aid Admissions Development and Fund Raising DEI 64