Diverse: Issues in Higher Education

AUGUST 28, 2023

And some expect application numbers to improve even further this year as a result of the Supreme Court’s ruling against race-conscious admissions practices. The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU.

Marketing and Communication Services 246

Marketing and Communication Services Media Recruitment Alumni 246

Diverse: Issues in Higher Education

AUGUST 28, 2023

And some expect application numbers to improve even further this year as a result of the Supreme Court’s ruling against race-conscious admissions practices. The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU.

Marketing and Communication Services 246

Marketing and Communication Services Media Recruitment Alumni 246

University Business

MARCH 6, 2024

The college admissions process has endured some notable changes recently thanks to the rise of AI and the Supreme Court decision ruling on affirmative action. Thankfully, admissions management service Acuity Insights has identified some key trends shaping the landscape this year and some of the best practices to implement.

Admissions 122

Admissions Marketing and Communication Services Recruitment Higher Education 122

University Business

JULY 26, 2024

Admissions offices are slowly integrating generative AI into their toolboxes to manage ballooning application pools while also easing staff burnout and other workload issues. The pandemic and this year’s botched FAFSA rollout exacerbated admissions teams’ challenges.

Admissions 102

Admissions Marketing and Communication Services Financial Aid Study Abroad 102

University Business

FEBRUARY 26, 2025

The higher education consulting service surveyed nearly 350 university leaders responsible for graduate and online enrollment to understand potential areas for growth. Institutions tended to split responsibility with an outside vendor mostly on recruitment marketing, marketing research and international recruitment.

Marketing and Communication Services 52

Marketing and Communication Services Digital Media Recruitment Enrollment Management 52

Diverse: Issues in Higher Education

OCTOBER 9, 2023

At a time when the Latino population in the United States is growing and students are still facing daunting obstacles, Excelencia in Education is recognizing nine institutions for their clear and decisive commitment to Latino student success with the Seal of Excelencia. It enrolls roughly 43% first-generation Latino students. Hawkins Jr.

Marketing and Communication Services 336

Marketing and Communication Services Financial Aid Faculty Recruitment 336

Campus Sonar

FEBRUARY 25, 2025

The American College Personnel Association (ACPA)College Student Educators International ACPA wanted to better understand their current brand awareness and audience perceptions, identify ways to support student affairs professionals, and use data and insights to inform the creation of their new strategic plan.

Marketing and Communication Services 52

Marketing and Communication Services Industry Admissions Media 52

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

Strategies for Increasing Student Enrollment The traditional paradigms of higher education enrollment have shifted, driven by technological advancements and changing student demographics. It allows students to learn at their own pace, fitting education into their busy lives rather than the other way around.

Marketing and Communication Services 95

Marketing and Communication Services Admissions Higher Education Financial Aid 95

Higher Education Inquirer

MARCH 31, 2025

higher education administration. This division can lead to limited communication and a lack of understanding between those shaping the institutions direction and those most impacted by decisions. Universities rely on complex bureaucratic systems to manage operations, from student admissions to faculty performance assessments.

Higher Education Administration 40

Higher Education Administration Administration Higher Education Marketing and Communication Services 40

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). Community colleges play a crucial role in providing an accessible and affordable education to diverse student populations.

Community College 84

Community College Marketing and Communication Services Admissions Utilities 84

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. The same principle applies to higher education.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Higher Education Industry 75

HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! When it comes to your higher education email campaigns, you don’t want to be lumped in with the junk. Emails with dense text can be overwhelming and off-putting to students.

Marketing and Communication Services 99

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 99

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 27, 2022

As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Fully leveraging this technology requires an understanding of how chatbots work, as well as the role of chatbots in higher education and the kinds of data chatbots can gather.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

5 Tips for Keeping Students Engaged Throughout the Admissions Process In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. Traditionally, the enrollment funnel has been viewed simply: attract, engage, and enroll.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

Confessions of a Community College Dean

FEBRUARY 6, 2023

For college admission recruiters in the U.S. In a recent informal survey of high school counselors conducted by the international admission team at Amherst College, which I lead, more than 80 percent of the 82 Chinese international high schools represented said they planned on hosting admission visitors in the upcoming spring semester.

Recruitment 98

Recruitment Marketing and Communication Services Admissions Study Abroad 98

Parchment

FEBRUARY 10, 2025

In the ever-evolving landscape of education, successful charter school administrators are constantly on the lookout for innovative methods to streamline their operations, especially for the behind-the-scenes administrative processes. One such method that has significantly transformed the education sector is the utilization of technology.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Management Electronics 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. In the past, admission and retention staff viewed success as the student’s responsibility.

Marketing and Communication Services 91

Marketing and Communication Services Support Services Admissions Financial Aid 91

Blackboard Higher Education

FEBRUARY 1, 2022

The last year has revealed a demand for flexibility in higher education which will endure well beyond the pandemic. This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. 1) Speak to their career aspirations.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

Parchment

APRIL 20, 2023

Recent admission seasons have been lackluster for many higher education institutions. It’s no wonder that Admissions teams seek proven yet adaptable strategies to boost student enrollment, especially as the downward trend has impacted schools. Moreover, the nature of admissions work is time-consuming.

Admissions 52

Admissions Recruitment Marketing and Communication Services Higher Education 52

EAB

NOVEMBER 20, 2023

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Alumni Admissions 52

Creatrix Campus

JULY 18, 2022

What qualities to look for when purchasing Higher Education CRM? Higher education CRMs can increase your enrollment, and boost conversion, graduation rates, and revenue. They are powerful tools that can streamline customer support, communication, and management. What is a Higher Education CRM? Speedier admissions process.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

EAB

JANUARY 26, 2023

As students cast a wider net when considering their options, it’s critical that community colleges make early, meaningful interactions with students, follow up with inquiries, and create a recruitment communications strategy that will allow them to stand out against the other options the student might be considering. get your copy 2.

Community College 105

Community College Marketing and Communication Services Recruitment Financial Aid 105

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 23, 2024

Top Student Enrollment Roadblocks and How to Overcome Them In my more than two decades of steering enrollment management at various institutions, I’ve seen students encounter numerous hurdles on their journey to and through higher education. What support services are available? How much does it cost?

Community College 79

Community College Marketing and Communication Services Financial Aid Transportation 79

Confessions of a Community College Dean

APRIL 2, 2023

Blog: Learning Innovation The biggest higher education story of 2023 might just be the Education Department’s review of the rules that allow schools and companies to enter into tuition revenue–sharing agreements. We also assist with marketing, enrollment support, instructional design and student support.

Marketing and Communication Services 64

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 64

University Business

OCTOBER 25, 2022

. “Prospective students are shrewd consumers, and the factors that influence their choice in postsecondary education have grown more diverse,” says Amir Rasool, Hanover Research’s senior managing director. Communication preferences. Decision-Driving Factors.

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Q1: What role does online education play in Syracuse University’s institutional strategy?

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

University Business

JANUARY 17, 2023

Heading into a new year, higher education institutions face a growing sense of urgency around college admissions. When higher education is increasingly questioned and at risk of commodification , focusing on student success and experience can be the connection that drives enrollment and retention.

Marketing and Communication Services 76

Marketing and Communication Services Higher Education Libraries Administration 76

Creatrix Campus

OCTOBER 3, 2023

Top 10 Student Recruitment strategies every institution should adopt editor Tue, 10/03/2023 - 05:24 In the dynamic world of higher education, recruiting top-tier talent isn't just a process—it's an art. This blog serves as your guide to 10 essential Higher Education Recruitment strategies.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

EAB

OCTOBER 24, 2022

5 Tips to Recruit and Enroll Latine/x Students in Your Community College. are the most likely to choose community college as their first step when pursuing a higher education. This doesn't just mean hiring multilingual advisors or admissions recruiters. Tip #4: Be intentional in your recruitment marketing.

Recruitment 95

Recruitment Community College Marketing and Communication Services Admissions 95

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

When you’re in the higher education space, you’ll inevitably hit a roadblock at some point. That’s why the Archer Education PR team put together a free webinar to show you there’s a way forward with public relations in higher education. How Does Digital PR Contribute to Marketing ROI? You can watch it here. .

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Try these 4 strategies.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

FEBRUARY 21, 2023

Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. We're committed to educational equity and we focus on students from 11th grade all the way through to college graduation. Speaker 1: Hello and welcome to Office Hours With EAB. JS: Yeah.

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

Student Services 52

Student Services Higher Education Professional Development Education 52

EAB

DECEMBER 7, 2023

Blogs How enrollment leaders should navigate the new FAFSA processing delay Like all of us, you've probably been closely tracking the progress of the new FAFSA form this year: in particular, how the Department of Education is planning to roll it out to students, families, and institutions. (If

Financial Aid 52

Financial Aid Marketing and Communication Services Admissions Federal Government 52

HEMJ (Higher Ed Marketing Journal)

JUNE 5, 2023

Strategies for Engaging, Empowering, Educating, and Enrolling Prospective Students Changing demographics, technology advancements, and perceptions about the value of a college degree have dramatically altered the higher education landscape. Bureau of Labor Statistics. What Are the 4 E’s of Enrollment Management?

Enrollment Management 52

Enrollment Management Management Admissions Marketing and Communication Services 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Colleges are in the business of education, so they should plan accordingly. Two higher education administrators and an academic consulting firm shared their visions on tailoring their programs to meet student and operational needs: Massachusetts Institute of Technology , Cambridge, Massachusetts. by Iris Manning.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52