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Enrollment Strategies for Moving Students through the Funnel

HEMJ (Higher Ed Marketing Journal)

To learn more, check out the infographic below, created by the Higher Education Marketing Journal. Universities can use the following strategies to reach potential students: Use a mix of digital and traditional marketing. This is a big step for students who may need help submitting documents and fulfilling admission requirements.

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Admissions workloads are enormous. Here is how AI can help

University Business

Admissions offices are slowly integrating generative AI into their toolboxes to manage ballooning application pools while also easing staff burnout and other workload issues. The pandemic and this year’s botched FAFSA rollout exacerbated admissions teams’ challenges.

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Harnessing the Power of Technology for Effective Charter School Operations

Parchment

Technology and Admissions: Streamlining Enrollment Procedures For directors of admissions, technology offers a robust solution to managing the complex process of student enrollment. These platforms also offer real-time updates, ensuring that all stakeholders are kept in the loop throughout the admission process.

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Enrollment and Admissions Funnel: The Student Journey from Inquiry to Enrollment

HEMJ (Higher Ed Marketing Journal)

5 Tips for Keeping Students Engaged Throughout the Admissions Process In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. Content marketing, informational webinars, and targeted emails play a significant role in this stage.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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A Fresh Admission Strategy to Hit Goals

Parchment

Recent admission seasons have been lackluster for many higher education institutions. It’s no wonder that Admissions teams seek proven yet adaptable strategies to boost student enrollment, especially as the downward trend has impacted schools. Moreover, the nature of admissions work is time-consuming.

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Busting Roadblocks in the Community College Enrollment Cycle

HEMJ (Higher Ed Marketing Journal)

To ensure that doesn’t happen, avoid these common pitfalls in the community college enrollment journey: Complex Enrollment Processes Lengthy admissions procedures: Complicated and time-consuming application processes can frustrate new students, especially those unfamiliar with higher education procedures. How much does it cost?