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How to recruit specialized business students and grow non-MBA enrollment. Finding and attracting career switchers. Unfortunately, finding and recruiting this audience of non-MBA graduate business students is not easy – there’s no college fair that you can attend to find them, and they don’t fit into a single persona.
These schools often lack the resources to aggressively recruit nontraditional students, such as adult learners, career changers, or international students, who could help offset declining numbers. The challenge is even more pronounced for institutions in rural areas or those heavily reliant on traditional-age students.
At its core, the goal of enrollment management is to achieve a student-centered environment that supports academic success and personal growth while ensuring the recruitment, enrollment and graduation of students. Regardless of institutional type, size, or structure, enrollment management is an essential part of the operation.
Students don’t speak “financial aid” “Low-income students disproportionately come from families without college backgrounds, leaving them without the cultural capital needed to navigate the ins and outs of the college admissions process. GET THE REPORT Get more insights Are you prepared to recruit ‘Gen P’?
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