“Move-in melt” is on the rise: Why it’s happening and 3 strategies to fight it
EAB
JULY 17, 2023
Move-in melt may also be attributed to several traits we’ve learned about Gen P , including significant mental health concerns and cost-related anxieties. If mental health issues are shaping Gen P’s college search journey , it is reasonable to assume it’s impacting their ability to commit to a school.
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