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Enrollment Strategies for Moving Students through the Funnel

HEMJ (Higher Ed Marketing Journal)

Tactics include career-focused blog articles, informational webinars, and customized emails. Connect students with faculty and alumni. This is a big step for students who may need help submitting documents and fulfilling admission requirements. Provide materials and resources.

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Navigating the U.S. College Application Process as an International Student in 2024

Great College Advice

You can amp up your research game by using college websites, online forums, and alumni networks. Pro tip: Be a part of webinars and virtual college fests to build some connections with professors and admission officers. These networks provide you with easy access to firsthand admission info. embassy or consulate.

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Getting Ready for Graduation

Campus Sonar

Graduation is a converging point for your audiences and an opportunity to: Maintain a positive connection and impression with your graduating students to build affinity with them as they become young alumni. Invoke nostalgia in your alumni. Join your local alumni association chapter. Say goodbye to your favorite professor.

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How Does U.S. News Rank Colleges?

HEMJ (Higher Ed Marketing Journal)

News college rankings often point out that much of the data used to compile the rankings is provided by “experts” who range from high school guidance counselors to admissions counselors and faculty members at various higher education institutions. Critics of the U.S. The problem? For example, here are the top-ranked colleges in the U.S.

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Top 10 Student Recruitment strategies every institution should adopt

Creatrix Campus

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Example: As the admissions director for a liberal arts college, your aim is to boost international student enrollment by 15% in two years, focusing on business and tech programs.

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The Art of Persuasion and Personas in Enrollment Marketing

HEMJ (Higher Ed Marketing Journal)

In the higher education context, this could be as simple as offering a free webinar on application tips. Later, you could invite these subscribers to enroll in a free webinar related to their field of interest. This could look like asking prospective students to subscribe to a newsletter focused on tips for successful online learning.

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How to use marketing to engage program-switchers

EAB

This may seem intuitive—our latest Graduate and Adult Learner Survey found that 61% of surveyed students who took a graduate admissions test knew what programs they were going to apply to prior to taking it. Watch our webinar to learn how to optimize your lead generation efforts to recruit students year-round. Ready to find out more?