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In the fall of 2018, I was a student organizer for affirmative action and one of eight alumni who took the federal witness stand in the lawsuit Students for Fair Admissions (SFFA), Inc. Students and alumni fought to voice the importance of race-conscious policies, campus diversity, and solidarity among communities of color.
Legacy college admissions — the practice of selective institutions giving preference to children and relatives of alumni — is under intense scrutiny today. Legacy admissions has an even more corrosive influence: It widens equity gaps in higher education. That’s a legacy worth leaving.
And some expect application numbers to improve even further this year as a result of the Supreme Court’s ruling against race-conscious admissions practices. A crucial place to communicate that sense of belonging is on social media. Social media can give these far-off students a taste of what HBCUs campuses look and feel like.
And some expect application numbers to improve even further this year as a result of the Supreme Court’s ruling against race-conscious admissions practices. A crucial place to communicate that sense of belonging is on social media. Social media can give these far-off students a taste of what HBCUs campuses look and feel like.
Digital tactics include social media ads, blog content, and search engine optimization (SEO), while traditional methods include college fairs, in-person events, direct mail, and phone calls. Connect students with faculty and alumni. Admissions advisors at this stage must keep students engaged and set them up for success.
Upon admission, someone from the office oversees the transition process—orientation, advisement, financial clearance and registration prior to the student’s first term and support through the first year. “To To become the first African American governor in Maryland’s history, the third African American governor in U.S.
We are excited to announce that Sabrina Nelson (Fine Arts ’91) has been selected as the Alumni Juror for Re/View: CCS Alumni Exhibition. We are excited to announce that Sabrina Nelson (Fine Arts ’91) has been selected as the Alumni Juror for Re/View: CCS Alumni Exhibition. Alfred Taubman Center for Design Education.
For some clients, we achieve their research goals via capturing online mentions of their organization across social media, news, forums, and blogs. students, journalists, alumni, prospects, the public or community). For other clients, we develop a proprietary method to capture online mentions related to their research questions.
You can amp up your research game by using college websites, online forums, and alumni networks. Pro tip: Be a part of webinars and virtual college fests to build some connections with professors and admission officers. These networks provide you with easy access to firsthand admission info. embassy or consulate.
We caught up with Sarah, one of our alumni who participated in our study abroad program in London in 2013. When it came to writing a thesis, I chose International Admissions, my true passion, as my topic. That opened me up to so much more professional development, giving me a very niche skill within Admissions.
Graduation is a converging point for your audiences and an opportunity to: Maintain a positive connection and impression with your graduating students to build affinity with them as they become young alumni. Invoke nostalgia in your alumni. Join your local alumni association chapter. Say goodbye to your favorite professor.
News college rankings often point out that much of the data used to compile the rankings is provided by “experts” who range from high school guidance counselors to admissions counselors and faculty members at various higher education institutions. Critics of the U.S. The problem? For example, here are the top-ranked colleges in the U.S.
Now, it’s time to apply those insights on campus with strategies to help you begin rebuilding trust with prospective and current students, alumni, and the public at large. Take Action Leverage data: Use the data available to you—graduation data, job placement data, alumni data. Alumni are loyal brand advocates —especially on social.
It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Example: As the admissions director for a liberal arts college, your aim is to boost international student enrollment by 15% in two years, focusing on business and tech programs.
Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.
This trend is likely related to the large role that family connections, word of mouth, and community and alumni events play in HBCU recruitment. Recommendations Reach Students Early Through Events and Alumni Connections. Leverage in-person events, community outreach, and digital media to share your student experience.
These personas should inform and influence all teams and stakeholders in their strategies — from paid media ads and targeting, to blog content, to website copy and landing pages, to nurture campaigns. Learn what challenges or pain points they face. Find out what they want to accomplish after graduation.
Friends and alumni sprinkle photos and stories on social media, reminiscing on the days we walked your yard while making travel arrangements on work computers to sit in our favorite hangout spots one more time. Dear Benedict, Every October, you open your gates and welcome your children home.
Athletic departments generate revenue for academic institutions primarily in three forms: ticket sales, alumni/booster donations and NCAA/conference distribution. The key factors in this decision will include tradition, media rights revenue, scheduling, travel, and access to the college football playoff.
Maybe that means sharing student and faculty stories on social media, or ensuring every prospect gets one-on-one attention from admissions. You’ll want to know what media these individuals engage with most, what their most pressing pain points are, why they need a degree, and what obstacles may prevent them from enrolling.
Find, engage, and support your Black alumni network and tell their authentic stories. Your Black alumni can show prospective students how far you’ve come, but more importantly give you the opportunity to tell students how far you want to go. They engage on social media and tell your stories everyday—partner with them and pay them!
With rolling admission and graduation policies in place, issuing diplomas wasn’t a once a year activity – diplomas are issued every month to students who qualify. And Parchment’s Diploma Services hasn’t just been a boon for current students, VLACS is using it to serve the needs of their alumni as well.
Keith surveys current students to know why they enrolled and attended—asking everything from how they heard about the campus, what social media channels they regularly use, what marketing initiatives they engage with, what first attracted them to campus, etc.
Personal announcements and praise by athletes are one of the most popular forms of admissions-related conversations to find reposted across social media. Search #agtg (“All glory to God”) across any social media channel and you’ll find endless examples of athletes praising their new coaches and institutions.
Use deadline campaigns to drive deposits One of my favorite strategies to improve conversion from admit to enrollment is to offer multiple admissions deadlines for your programs. Continue to send admits stories from successful current students and alumni. Here are a few tactics to convert as many admits to enrollments as possible.
Additionally, promoting specific career outcomes (such as examples of graduates' employers and salaries) and including testimonials of alumni success stories can really help me picture the benefits of a graduate education. Link your social media pages to your webpages.
These can be informal one-on-one interviews with faculty, focus groups conducted with current students, or even surveys of alumni. First is the mission and story category, with questions like: What do alumni and/or people in the community tend to say about your university? What have alumni gone on to do with their degrees?
A record $38 million was raised for undergraduate financial aid in FY2019 to attract top students. “ Scholarships allow us to attract the best students from around the world, regardless of their financial or geographic background,” said Stuart Schmill ’86, dean of admissions and student financial services.
Dig into information about your transfer students’ experience It’s likely that your student-facing staff (Admissions, Credit Evaluators, Advisors) already have significant evidence about barriers in their own processes or common anecdotes reported by students. Does Admissions conduct an intake or deferral survey of transfer students?
Unlike most of his contemporaries, his undergraduate degree is from the school he is now leading, and following graduation, was invited to work on staff in admissions which he did for nine years before going off for a 24-year career in business. Dewey Clark, a very special university president. Its a marathon, not a sprint.
We’re looking at our many audiences and then working across the institution with departments like Enrollment Management, Student Affairs, Athletics, and Alumni to ensure the brand is woven into everything we do and that we’re leaving lasting impressions no matter what environment someone experiences the brand in.
You can join the conversation on social media using #EABOfficeHours. At the time of this recording, the Supreme Court has not yet issued a ruling on affirmative action in university admissions. And without a place like Makuu, without black alumni support, without multicultural connections, this stuff is not going to happen on its own.
Color Us United’s president, Kenny Xu, attributed these decisions to a four-pronged campaign launched in January to put pressure on the university, focusing on alumni, the board of trustees, the state legislature, and the public.
Edley spent more than two decades as a professor at Harvard Law School, where he and Orfield founded the Civil Rights Project in the aftermath of a 1996 court ruling that squelched race-conscious admission policies at many universities. was arrested there in 1962, causing the media to descend on the town. Albany, Ga.,
You can join the conversation on social media using #EABOfficeHours. So as we're working with hundreds of colleges and universities to help them engage and enroll adult learners, what would you say is the biggest disconnect between how maybe graduate and undergraduate admission teams approach the task of recruiting adult learners?
The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. We also increased our social media efforts to promote the university.” We added virtual tours, so people could see the campus without having to travel.
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