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Seal of Excelencia 2024

Diverse: Issues in Higher Education

As of fall 2023, 69% of the student population at CSUSB identified as Hispanic or Latino. In addition to support services that include financial aid and academic advising, an example of supporting Latinx student success is the CSUSB Impact Internship, developed by the university’s Undocumented Student Success Center. “By

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What Is Organizational Development?

HEMJ (Higher Ed Marketing Journal)

Shifting student demographics, emerging technologies, and market pressures require institutions to be proactive in building a stronger, more adaptable foundation for long-term success. With a solid tech foundation, faculty, staff, and administrators can more easily work toward common objectives.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

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Building an Impactful Brand Voice

HEMJ (Higher Ed Marketing Journal)

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

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The Problem With Mass Personalization in Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

schools that offer fully online Master of Business Administration (MBA) programs increased 85% — from 284 to 526 — between the 2016-17 and 2020-21 academic years, according to data from the Association to Advance Collegiate Schools of Business. But higher ed marketers know that’s much easier said than done.

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How two-way texting aids in student support and retention

Confessions of a Community College Dean

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

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5 Proven Student Engagement Strategies for The Fall!

Campus Groups

We know how critical the fall is for student engagement. It is when new students immerse themselves in college life and returning students renew with campus activities and traditions. This article outlines 5 student engagement strategies for the fall. Offices that can seem intimidating (i.e.