HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

Marketing and Communication Services 101

Marketing and Communication Services Management Higher Education Enrollment Management 101

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

Marketing and Communication Services 99

Marketing and Communication Services Higher Education Alumni Media 99

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Step 1: Learn From Your Peers Community colleges looking to increase student enrollment and retention can explore the Community College Research Center’s comprehensive framework for improving student onboarding. Let’s take a closer look at each step of the blueprint.

Community College 84

Community College Marketing and Communication Services Admissions Utilities 84

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 103

Marketing and Communication Services Financial Aid Community College Support Services 103

Parchment

FEBRUARY 10, 2025

In the ever-evolving landscape of education, successful charter school administrators are constantly on the lookout for innovative methods to streamline their operations, especially for the behind-the-scenes administrative processes.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Management Electronics 52

University Business

OCTOBER 25, 2022

An ever-increasing range of competing interests drawing the attention of prospective students is increasing the pressure of institutions to fill their classrooms and residence halls, says the 2022 National Prospective Student Survey by Hanover Research. Communication preferences. Degree and program interests: .

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

The Change Leader, Inc.

JULY 17, 2017

A newly released survey by the Pew Research Center on Americans suggests that the vitriol and rancor may continue for the foreseeable future. That beacon helps stakeholders know what the institution stands for and the value and services it provides to its students, community, and stakeholders.

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Management Faculty 52

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

Great College Advice

JULY 26, 2023

Cornell’s School of Hotel Administration offers a BS in Hotel Administration. The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or Services Marketing and Operations Management (SMOM).

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

schools that offer fully online Master of Business Administration (MBA) programs increased 85% — from 284 to 526 — between the 2016-17 and 2020-21 academic years, according to data from the Association to Advance Collegiate Schools of Business. But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

Confessions of a Community College Dean

JANUARY 9, 2023

Today, of course, those professions include communication, journalism, hotel and restaurant management, library science, nursing, psychology, social work, and much more. The interests of administrators, faculty, staff, and students frequently collide. Priorities conflict. I don’t think so. The key, I believe, is to: 1.

Marketing and Communication Services 124

Marketing and Communication Services Architecture Engineering Faculty 124

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

Parchment

APRIL 9, 2025

And we just need to credential them better so that it’s easy to communicate that information. did you fundamentally change the programs or was it a different way to communicate what you were already doing? Like, how does this change the actual programs that we have, the actual learning that happens at the institution?

Marketing and Communication Services 52

Marketing and Communication Services Industry Faculty Medical 52

Confessions of a Community College Dean

MARCH 14, 2023

The district employs two kinds of faculty members: service faculty, who teach and work as campus librarians and counselors, and instructional faculty, who only teach. Adjuncts who work as service faculty currently make $53 per hour, and those who only teach earn $32 per hour. Each group includes adjuncts and full-time professors.

Faculty 98

Faculty Libraries Marketing and Communication Services Community College 98

Confessions of a Community College Dean

FEBRUARY 5, 2023

Almost all of the materials budgets are tied up in subscriptions and access fees for online resources, often with multi-year contracts with vendors that provide these services. Students, instructors, and researchers depend on these resources–losing them can be quite traumatic, and people become understandably angry about these losses.

Libraries 92

Libraries Computers and Informational Technology Grants and Contracts Marketing and Communication Services 92

Supporting Student Success

MAY 6, 2021

In 2008, I was recruited to run a grant with the purpose of connecting adult learners with data to inform their college choices so they didn’t need to depend on marketing hype from lead generation websites. While I was growing up, my dad had a good job as a radiology tech and then hospital administrator. She earned her Ed.D.

Higher Education 130

Higher Education Computers and Informational Technology Education Hospitality 130

EAB

AUGUST 9, 2023

In addition to the content from the subject-matter expertise and professional skills development sessions, the fellows also had access to EAB’s research library and experts, and they were paired with a partner to help develop ideas and get feedback along the way.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Two higher education administrators and an academic consulting firm shared their visions on tailoring their programs to meet student and operational needs: Massachusetts Institute of Technology , Cambridge, Massachusetts. Broaden advising, career services & professional development. Enhance the undergraduate experience.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

HEMJ (Higher Ed Marketing Journal)

AUGUST 20, 2024

Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. Our research bears this out. They expect quality results (namely some guarantee of post-graduation success), flexibility, and service for their tuition dollars.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Finance 52

Parchment

MARCH 12, 2024

We speak with Lindsay Daugherty, Senior Policy Researcher from RAND Corporation to dig into the research around stackable credential programs and whether they are delivering on their premise — to advance a learner’s opportunities and outcomes. Matthew Sterenberg (11:45.23) So Lindsay, you are a senior policy researcher.

Research 52

Research Manufacturing Community College Marketing and Communication Services 52

The Change Leader, Inc.

MAY 31, 2023

In his latest podcast episode, Dr. Drumm McNaughton talks with two CEW professors who worked on the study, Research Professor of Education and Economics Dr. Zack Mabel and Associate Director of Editorial Policy and Senior Editor/Writer Kathryn Campbell. Build stronger and more effective college partnerships between institutions.

Higher Education 105

Higher Education Financial Aid Education Marketing and Communication Services 105

University Business

JUNE 14, 2023

Today’s president must embrace traditional and new modalities of communicating with various audiences, including how they interact with on-campus colleagues. After all, the workforce at universities often has five generations represented; the president must have the ability to have a multigenerational communication style.

Marketing and Communication Services 59

Marketing and Communication Services Utilities Higher Education Industry 59

EAB

JUNE 27, 2023

We then use this information to design marketing messages that will resonate with prospective students at every stage of the funnel. We’re also working with UCF to market to current seniors in their undergraduate nursing programs as well as nursing program alumni to communicate the value of continuing into graduate nursing programs at UCF.

Healthcare 52

Healthcare Marketing and Communication Services Recruitment Faculty 52

EAB

MAY 22, 2023

In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. With Edify, institutions can bring their disparate data together and empower individuals across campus with data insights.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

EAB

NOVEMBER 1, 2022

Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. Our special guest today is Heather Speed, vice president for Student Success at Pueblo Community College. We have an 11000 square mile service area, a large service area.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

Higher Ed Connects: Technology

OCTOBER 20, 2019

It is clear that there is a problem on campus with direct communication between students and an array of services they may not know about, or may not know them. When appropriate, it also suggests specific next steps that administrators can take to help students overcome these struggles. Background. Their encounter with U.S.

Marketing and Communication Services 52

Marketing and Communication Services Career Counseling Enrollment Management Management 52

Confessions of a Community College Dean

FEBRUARY 10, 2023

It’s treated by many administrators as essentially a service department, while colleagues outside the humanities increasingly dismiss the field as lacking rigor and as cinema studies lite, ethnic studies lite, Indigenous studies lite and women’s studies lite. The field feels increasingly marginalized inside the university.

Marketing and Communication Services 75

Marketing and Communication Services Faculty Administration Research 75

Campus Sonar

JULY 13, 2022

As presidential digital leadership evolves, marketing leaders and their teams are more likely to support an executive social media presence. Marketing leaders can help guide and mold the presidential approach to social media. In fact, sometimes marketers and communicators in this situation feel pressure to keep up with their president.

Media 52

Media Marketing and Communication Services Management Digital Media 52

EAB

MAY 16, 2023

EAB · TSU’s Systematic Approach to Student Success Navigate Navigate is higher education's leading student CRM, built based on a decade of research to improve recruitment, student success, and the student experience. So one of the things that we found that was challenging was the hesitance of our community trying to master some new skills.

Marketing and Communication Services 94

Marketing and Communication Services Faculty Utilities Institutional Research 94

Creatrix Campus

FEBRUARY 16, 2023

Despite these challenges, a small but dedicated group of educators, administrators, and students worked hard to provide educational opportunities and promote academic excellence. These include the establishment of new universities and colleges, the creation of research centers and institutes, and the introduction of new programs and courses.

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Support Services 52

Creatrix Campus

JANUARY 29, 2024

As we navigate this educational landscape, it's essential to grasp the trends and facts shaping the experiences of decision-makers, educators, and students alike. Recent Market Insights reveal a projection of 73.8 With easy integration functionality, LMS facilitates instant communication with instructors through designated channels, 24/7.

Management 59

Management Marketing and Communication Services Utilities Higher Education 59

University Business

APRIL 20, 2023

Researcher and author Hana Ben-Shabat discusses this in her book, Gen Z 360. While considering future employers, Gen Z prefers face-to-face communication in the interview process, with peers, and more. And yet, despite their proclivity for a High Tech experience in school and work, Gen Z remains High Touch.

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Libraries Library Services 52

Creatrix Campus

APRIL 4, 2023

The organization was founded with the goal of improving the quality of business education and promoting excellence in teaching, research, and service. ACBSP accreditation indicates that a business program has met specific standards of quality, including curriculum, faculty, facilities, and student support services.

Marketing and Communication Services 52

Marketing and Communication Services Support Services Faculty Management 52

EAB

NOVEMBER 13, 2023

Blogs The 6 most in-demand topics for district leaders last year AskEAB's 6 most popular research requests in 2022-2023 Each year, EAB’s Dedicated Advisors pass hundreds of questions from district leaders and school administrators to our AskEAB team. However, the research on these laws’ effectiveness is mixed. Other (e.g.,

DEI 52

DEI Libraries Marketing and Communication Services Management 52

University Business

DECEMBER 19, 2022

Besides, the humanities cloak an intensely practical side beyond the analytical and communication skills they grow: Shakespeare teaches us statecraft, after all. But youthful trends can turn into multibillion-dollar markets. Such information can inform a college or university’s curriculum choices, hiring, and, yes, marketing strategy.

Marketing and Communication Services 52

Marketing and Communication Services Curriculum Development Government Entertainment 52

EAB

JUNE 20, 2023

I sat down with EAB Research Advisory Services Director and Subject Matter Expert Melanie Overton to learn what has made this seminar so popular and what leadership takeaways partners bring back to their campus teams. We know that empathetic listening communicates that we care about people. MO: I know!

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Professional Development Faculty 52

Creatrix Campus

FEBRUARY 23, 2023

It evaluates a range of factors, including the institution's governance and administration, academic programs, faculty, and student services, to determine whether the institution should receive accreditation. identify areas for improvement and provide recommendations for improvement.

Higher Education 52

Higher Education Education Marketing and Communication Services Government 52