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What Is Organizational Development?

HEMJ (Higher Ed Marketing Journal)

Shifting student demographics, emerging technologies, and market pressures require institutions to be proactive in building a stronger, more adaptable foundation for long-term success. Additionally, collaboration tools like Asana, Trello, Monday.com, Slack, and Microsoft Teams are critical for project management and internal communications.

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Invisible labour: visible activism

SRHE

We use the term wife work due to the pejorative nature of wife work in the media and the value placed on such work in wider society. Professor Sarah Montano is a Professor of Retail Marketing at Birmingham Business School. Her research interests are primarily authentic assessments, digital education and retail as a place of community.

Retail 52
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Building an Impactful Brand Voice

HEMJ (Higher Ed Marketing Journal)

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

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How your future students’ needs are changing in 5 big ways

University Business

The bottom five are philosophy and religious studies, anthropology, communications studies, physics, and political science). What colleges should do : Administrators must consider alternatives to the traditional weekday schedule to recruit the increasing number of prospective students who want more flexibility.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

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Supporting a Campus President on Social Media

Campus Sonar

As presidential digital leadership evolves, marketing leaders and their teams are more likely to support an executive social media presence. Even if you haven’t done this in the past, presidents change, and each change in leadership brings with it a change in social media presence. 4 Approaches to Executive Social Media Support.

Media 52
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The Problem With Mass Personalization in Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

schools that offer fully online Master of Business Administration (MBA) programs increased 85% — from 284 to 526 — between the 2016-17 and 2020-21 academic years, according to data from the Association to Advance Collegiate Schools of Business. But higher ed marketers know that’s much easier said than done.