HEMJ (Higher Ed Marketing Journal)

NOVEMBER 20, 2024

Develop and launch annual marketing campaigns. In my recent article on building online student services , we discussed the importance of assessing your organizational design and effectiveness to identify improvement opportunities and facilitate high-quality growth. Receive enrollment targets. Pursue prospective students.

Marketing and Communication Services 59

Marketing and Communication Services Management Higher Education Manufacturing 59

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

Marketing and Communication Services 99

Marketing and Communication Services Higher Education Alumni Media 99

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

Marketing and Communication Services 101

Marketing and Communication Services Management Higher Education Enrollment Management 101

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

Community College 84

Community College Marketing and Communication Services Admissions Utilities 84

Parchment

FEBRUARY 10, 2025

In the ever-evolving landscape of education, successful charter school administrators are constantly on the lookout for innovative methods to streamline their operations, especially for the behind-the-scenes administrative processes.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Management Electronics 52

The Change Leader, Inc.

JULY 17, 2017

That beacon helps stakeholders know what the institution stands for and the value and services it provides to its students, community, and stakeholders. Why is Higher Ed Branding and Marketing Important? These theoretical models help brand marketers create perceived needs in stakeholders minds that lead to action and support.

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Management Faculty 52

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

schools that offer fully online Master of Business Administration (MBA) programs increased 85% — from 284 to 526 — between the 2016-17 and 2020-21 academic years, according to data from the Association to Advance Collegiate Schools of Business. But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

The Change Leader, Inc.

APRIL 8, 2025

The discussion highlights how faculty data is being applied on campuses to clarify priorities, improve communication, and guide change management efforts. Institutions are encouraged to build a communications plan to prepare faculty and signal that the process is intended to produce action.

Faculty 52

Faculty Higher Education Marketing and Communication Services Government 52

SRHE

JANUARY 22, 2025

Wife work defined Wife work tasks include: writing references for students; mentoring; assisting students with emotional problems or recruitment; careers advice; taking on someones admin work whilst they gain awards; and committee work, effectively comprising what is known as service work.

Retail 52

Retail Marketing and Communication Services Grants and Contracts Recruitment 52

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 106

Marketing and Communication Services Financial Aid Community College Support Services 106

The Change Leader, Inc.

MARCH 6, 2025

If marketing and enrollment fail to bring in the needed students for financial sustainability, the board doesnt (or shouldnt) hold the marketing team accountable, they should hold the president accountable. However, in year three, a full 360 is conducted on the president that includes faculty, staff, administration, and the board.

Government 52

Government Marketing and Communication Services Alumni Faculty 52

University Business

MAY 15, 2023

It used to be a clever marketing tactic for colleges to increase their cost of attendance incrementally. In marketing psychology, companies are willing to raise their price tag to associate their service with higher quality. now markets itself as the best-priced Christian college in the nation with its tuition cut.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Student Financial Aid Higher Education 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 8, 2022

With this spike in interest, the alternative education market is growing rapidly. For example, the coding bootcamp market is projected to grow 19.31% in 2022 and reach $1.2 billion in market share by 2028. How to Market Micro Programs Effectively. Include the Marketing Team Early.

Educational Programs 52

Educational Programs Marketing and Communication Services Education Utilities 52

Confessions of a Community College Dean

APRIL 3, 2023

“The hollowing out of administrative and professional staff, and the dismissal and erasure of colleagues, institutional experience and real community, have created a culture of fear and distrust and are harming the college. Administrative discourse often appears devoid of substance, lacks respect for previous efforts, (e.g.,

Government 122

Government Marketing and Communication Services Faculty Administration 122

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

University Business

OCTOBER 25, 2022

The bottom five are philosophy and religious studies, anthropology, communications studies, physics, and political science). What colleges should do : Administrators must consider alternatives to the traditional weekday schedule to recruit the increasing number of prospective students who want more flexibility.

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

College Forward

APRIL 19, 2024

Across the nation, AmeriCorps members unite under a shared mission: to uplift their communities and cultivate personal growth through civic engagement. Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Access the AmeriCorps alumni website and the alumni job board.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Higher Education Administration 52

Confessions of a Community College Dean

JANUARY 9, 2023

Today, of course, those professions include communication, journalism, hotel and restaurant management, library science, nursing, psychology, social work, and much more. The interests of administrators, faculty, staff, and students frequently collide. Priorities conflict. Provide more experiential learning opportunities.

Marketing and Communication Services 128

Marketing and Communication Services Architecture Engineering Faculty 128

Great College Advice

JULY 26, 2023

Cornell’s School of Hotel Administration offers a BS in Hotel Administration. The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or Services Marketing and Operations Management (SMOM).

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

Parchment

APRIL 9, 2025

And we just need to credential them better so that it’s easy to communicate that information. did you fundamentally change the programs or was it a different way to communicate what you were already doing? Like, how does this change the actual programs that we have, the actual learning that happens at the institution?

Marketing and Communication Services 52

Marketing and Communication Services Industry Faculty Medical 52

Confessions of a Community College Dean

MARCH 14, 2023

The district employs two kinds of faculty members: service faculty, who teach and work as campus librarians and counselors, and instructional faculty, who only teach. Adjuncts who work as service faculty currently make $53 per hour, and those who only teach earn $32 per hour. Each group includes adjuncts and full-time professors.

Faculty 98

Faculty Libraries Marketing and Communication Services Community College 98

Campus Groups

NOVEMBER 29, 2022

Our suite of solutions serves the entire Higher Ed community, helping students, staff, and alumni: ? Communicate & Collaborate - increasing community engagement. ??‍? Centralize - providing a unified space for technology and services. Engage - ensuring each student is engaged. ?

Development and Fund Raising 95

Development and Fund Raising Fundraising Marketing and Communication Services Alumni 95

Confessions of a Community College Dean

MARCH 20, 2023

She said that while talk of creating graduate programs may have been “floated” before 2015, college administrators did not formally consider adding graduate programs until the athletic training policy change. “At that time, I think there was not a particular need for the college to expand into other markets.”

Marketing and Communication Services 98

Marketing and Communication Services Administration Career Services Finance 98

Student Affairs Assessment Leaders (SAAL)

AUGUST 23, 2023

Our long-term goal is to continue growing and providing services, support, and resources to our members with more sponsors. Communications Specialist Manage SAAL communication accounts (e.g., SAAL website, social media, listserv) Marketing SAAL to and with other professional associations (e.g. Campus Labs, EBI).

Student Affairs 96

Student Affairs Marketing and Communication Services Media Management 96

University Business

JANUARY 17, 2023

Institutions need to consider programs and services to help students manage feelings of anxiety, hopelessness, and stress and help them effectively communicate their needs so they don’t become a barrier as they pursue their education. . Of course, mental health isn’t the only area in which students can use support.

Marketing and Communication Services 76

Marketing and Communication Services Higher Education Libraries Administration 76

The Student Affairs Blog

MAY 9, 2024

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market. Below are responses to those questions.

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

Confessions of a Community College Dean

FEBRUARY 5, 2023

Almost all of the materials budgets are tied up in subscriptions and access fees for online resources, often with multi-year contracts with vendors that provide these services. computer sciences, business administration, education). There is definitely not as much “wiggle room” as you would think in the materials budget!

Libraries 92

Libraries Computers and Informational Technology Grants and Contracts Marketing and Communication Services 92

Higher Education Inquirer

DECEMBER 28, 2023

It will ride out competitors and market downturns by having deeper pockets. But the result is the same: domination of world markets by an oligopoly of AI-robot capitalists will have the same effect in destroying the economy, as it would if a monopoly squeezed out all competitors. What about government regulation?

Marketing and Communication Services 74

Marketing and Communication Services Entertainment Electronics Government 74

HEMJ (Higher Ed Marketing Journal)

AUGUST 20, 2024

Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. They expect quality results (namely some guarantee of post-graduation success), flexibility, and service for their tuition dollars. But now what?

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Finance 52

The Change Leader, Inc.

OCTOBER 24, 2023

24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.

Marketing and Communication Services 98

Marketing and Communication Services Higher Education Community College Manufacturing 98

CU Work-Life Balance

OCTOBER 6, 2023

Content can include courses organized by skill level, related skill keywords to follow, learning paths, learning groups where you can communicate with members interested in related topics, and available certifications. When you select a Role Guide you’re interested in, you’ll reach a page that lists all the resources for that role.

Marketing and Communication Services 52

Marketing and Communication Services Libraries Engineering Management 52

Supporting Student Success

MAY 6, 2021

In 2008, I was recruited to run a grant with the purpose of connecting adult learners with data to inform their college choices so they didn’t need to depend on marketing hype from lead generation websites. While I was growing up, my dad had a good job as a radiology tech and then hospital administrator. She earned her Ed.D.

Higher Education 130

Higher Education Computers and Informational Technology Education Hospitality 130

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Two higher education administrators and an academic consulting firm shared their visions on tailoring their programs to meet student and operational needs: Massachusetts Institute of Technology , Cambridge, Massachusetts. Broaden advising, career services & professional development. Enhance the undergraduate experience.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

University Business

APRIL 4, 2024

While many colleges may already have dedicated student support initiatives, they can be bad about communicating them to the public, undermining the public’s perception of their fundraising goals, said EAB senior director Dr. R. The service allowed them to connect with each other and with the institutions seamlessly upon graduation.

Fundraising 80

Fundraising Alumni Marketing and Communication Services Professional Development 80

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Your value proposition could be your standout corporate partnerships, student outcomes, services to support graduate students , or a unique aspect of your institutional culture.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

Confessions of a Community College Dean

JANUARY 31, 2023

District officials say they comply with the law and do their best to handle the administrative burden of repeated requests. ” Mark Johnson, the district’s executive director of marketing, communication and public relations, said district leaders are “disappointed” students filed the lawsuit.

Safety and Security 98

Safety and Security Marketing and Communication Services Community College Government 98