HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

Marketing and Communication Services 99

Marketing and Communication Services Higher Education Alumni Architecture 99

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

Marketing and Communication Services 101

Marketing and Communication Services Management Higher Education Enrollment Management 101

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

schools that offer fully online Master of Business Administration (MBA) programs increased 85% — from 284 to 526 — between the 2016-17 and 2020-21 academic years, according to data from the Association to Advance Collegiate Schools of Business. But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

Confessions of a Community College Dean

APRIL 3, 2023

“The hollowing out of administrative and professional staff, and the dismissal and erasure of colleagues, institutional experience and real community, have created a culture of fear and distrust and are harming the college. Administrative discourse often appears devoid of substance, lacks respect for previous efforts, (e.g.,

Government 122

Government Marketing and Communication Services Faculty Administration 122

College Forward

APRIL 19, 2024

Across the nation, AmeriCorps members unite under a shared mission: to uplift their communities and cultivate personal growth through civic engagement. Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Access the AmeriCorps alumni website and the alumni job board.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Higher Education Administration 52

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 106

Marketing and Communication Services Financial Aid Community College Support Services 106

University Business

MAY 15, 2023

It used to be a clever marketing tactic for colleges to increase their cost of attendance incrementally. In marketing psychology, companies are willing to raise their price tag to associate their service with higher quality. now markets itself as the best-priced Christian college in the nation with its tuition cut.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Student Financial Aid Administration 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 8, 2022

With this spike in interest, the alternative education market is growing rapidly. For example, the coding bootcamp market is projected to grow 19.31% in 2022 and reach $1.2 billion in market share by 2028. How to Market Micro Programs Effectively. Include the Marketing Team Early.

Educational Programs 52

Educational Programs Marketing and Communication Services Education Utilities 52

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

University Business

OCTOBER 25, 2022

The bottom five are philosophy and religious studies, anthropology, communications studies, physics, and political science). What colleges should do : Administrators must consider alternatives to the traditional weekday schedule to recruit the increasing number of prospective students who want more flexibility.

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

Great College Advice

JULY 26, 2023

Five of the eight are among the 10 oldest universities in the country: Harvard – 1636 Yale – 1702 Penn – 1740 Princeton – 1746 Columbia – 1754 Brown and Dartmouth were founded a little bit later (in 1746 and 1769, respectively). This was true of all the so-called “land grant” universities).

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

Confessions of a Community College Dean

MARCH 14, 2023

The district employs two kinds of faculty members: service faculty, who teach and work as campus librarians and counselors, and instructional faculty, who only teach. Adjuncts who work as service faculty currently make $53 per hour, and those who only teach earn $32 per hour.

Faculty 98

Faculty Libraries Marketing and Communication Services Community College 98

Campus Groups

NOVEMBER 29, 2022

Our suite of solutions serves the entire Higher Ed community, helping students, staff, and alumni: ? Communicate & Collaborate - increasing community engagement. ??‍? Centralize - providing a unified space for technology and services. Engage - ensuring each student is engaged. ?

Development and Fund Raising 95

Development and Fund Raising Fundraising Marketing and Communication Services Alumni 95

EAB

MAY 17, 2023

While we are studying the root causes of non-consumption and how executive leadership teams can best prepare for smaller, more skeptical pools of prospective students – I'd encourage administrators to start examining their student value proposition if they have not already.

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Finance 105

Confessions of a Community College Dean

MARCH 20, 2023

She said that while talk of creating graduate programs may have been “floated” before 2015, college administrators did not formally consider adding graduate programs until the athletic training policy change. “At that time, I think there was not a particular need for the college to expand into other markets.”

Marketing and Communication Services 98

Marketing and Communication Services Administration Career Services Finance 98

Student Affairs Assessment Leaders (SAAL)

AUGUST 23, 2023

Our promise to our members is not performative and instead we are continuing to champion practices of assessment that leverage data to close equity gaps, foster inclusive communities, and dismantle inequitable systems and structures. Communications Specialist Manage SAAL communication accounts (e.g., Campus Labs, EBI).

Student Affairs 96

Student Affairs Marketing and Communication Services Media Management 96

University Business

JANUARY 17, 2023

Institutions need to consider programs and services to help students manage feelings of anxiety, hopelessness, and stress and help them effectively communicate their needs so they don’t become a barrier as they pursue their education. . Of course, mental health isn’t the only area in which students can use support.

Marketing and Communication Services 76

Marketing and Communication Services Higher Education Libraries Administration 76

University Business

APRIL 4, 2024

While many colleges may already have dedicated student support initiatives, they can be bad about communicating them to the public, undermining the public’s perception of their fundraising goals, said EAB senior director Dr. R. The service allowed them to connect with each other and with the institutions seamlessly upon graduation.

Fundraising 80

Fundraising Alumni Marketing and Communication Services Professional Development 80

Confessions of a Community College Dean

FEBRUARY 5, 2023

Almost all of the materials budgets are tied up in subscriptions and access fees for online resources, often with multi-year contracts with vendors that provide these services. It makes our vendors mad, it makes us mad, and most of all, it makes our university community mad!! computer sciences, business administration, education).

Libraries 92

Libraries Computers and Informational Technology Grants and Contracts Marketing and Communication Services 92

Supporting Student Success

MAY 6, 2021

In 2008, I was recruited to run a grant with the purpose of connecting adult learners with data to inform their college choices so they didn’t need to depend on marketing hype from lead generation websites. While I was growing up, my dad had a good job as a radiology tech and then hospital administrator. My why is multifaceted.

Higher Education 130

Higher Education Computers and Informational Technology Education Hospitality 130

Higher Education Inquirer

DECEMBER 28, 2023

It will ride out competitors and market downturns by having deeper pockets. Let us assume Artificial Intelligence will make progress. It will solve all its technical problems. It will become a perfectly rational super-human thinker and decision-maker. Some of these AI will be programmed to act as finance capitalists. It will have no emotions.

Marketing and Communication Services 74

Marketing and Communication Services Entertainment Electronics Government 74

The Change Leader, Inc.

OCTOBER 24, 2023

24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.

Marketing and Communication Services 98

Marketing and Communication Services Higher Education Community College Manufacturing 98

The Student Affairs Blog

MAY 9, 2024

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market. Below are responses to those questions.

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

HEMJ (Higher Ed Marketing Journal)

NOVEMBER 20, 2024

Develop and launch annual marketing campaigns. In my recent article on building online student services , we discussed the importance of assessing your organizational design and effectiveness to identify improvement opportunities and facilitate high-quality growth. Receive enrollment targets. Pursue prospective students.

Marketing and Communication Services 59

Marketing and Communication Services Management Higher Education Manufacturing 59

HEMJ (Higher Ed Marketing Journal)

AUGUST 20, 2024

Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. They expect quality results (namely some guarantee of post-graduation success), flexibility, and service for their tuition dollars. But now what?

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Finance 52

Confessions of a Community College Dean

JANUARY 31, 2023

District officials say they comply with the law and do their best to handle the administrative burden of repeated requests. Shiloh Johnston, editor in chief of The Citizen , said the student newspaper is the only publication solely focused on the district, and the surrounding community relies on its coverage.

Safety and Security 98

Safety and Security Marketing and Communication Services Community College Government 98

EAB

NOVEMBER 1, 2022

Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. Our special guest today is Heather Speed, vice president for Student Success at Pueblo Community College. We have an 11000 square mile service area, a large service area.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

Creatrix Campus

JUNE 7, 2022

Improved business abilities, communication skills, and overall development. With growing demands while studying, students are frustrated with running around for administrative tasks. They wish for an ultimate self-service experience to apply for grades and certificates. Tue, 06/07/2022 - 07:41. What is 360 degree learning?

Technology/Audio/Visual 52

Technology/Audio/Visual IT Marketing and Communication Services Management 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Two higher education administrators and an academic consulting firm shared their visions on tailoring their programs to meet student and operational needs: Massachusetts Institute of Technology , Cambridge, Massachusetts. Broaden advising, career services & professional development. Enhance the undergraduate experience.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

CU Work-Life Balance

OCTOBER 6, 2023

Content can include courses organized by skill level, related skill keywords to follow, learning paths, learning groups where you can communicate with members interested in related topics, and available certifications. This will save the role guide to your “My Goals” page so you can locate it quickly and continue your learning.

Marketing and Communication Services 52

Marketing and Communication Services Libraries Engineering Management 52

Creatrix Campus

JANUARY 29, 2024

As we navigate this educational landscape, it's essential to grasp the trends and facts shaping the experiences of decision-makers, educators, and students alike. Recent Market Insights reveal a projection of 73.8 With easy integration functionality, LMS facilitates instant communication with instructors through designated channels, 24/7.

Management 59

Management Marketing and Communication Services Utilities Higher Education 59

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Your value proposition could be your standout corporate partnerships, student outcomes, services to support graduate students , or a unique aspect of your institutional culture.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

University Business

JUNE 14, 2023

Today’s president must embrace traditional and new modalities of communicating with various audiences, including how they interact with on-campus colleagues. After all, the workforce at universities often has five generations represented; the president must have the ability to have a multigenerational communication style.

Marketing and Communication Services 59

Marketing and Communication Services Utilities Higher Education Industry 59

EAB

NOVEMBER 3, 2022

Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Referrals from social services agencies and community-based organizations. The case for better prospect management.

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

The Change Leader, Inc.

MAY 31, 2023

Colorado automatically grants associate’s degrees to these students instead of waiting for them to apply or for a college administrator to make them aware of the opportunity. The report highlights three basic pathways: high school, community college, and university. This is your first time. It was about a year ago.

Higher Education 105

Higher Education Financial Aid Education Marketing and Communication Services 105

EAB

JUNE 27, 2023

LISTEN NOW “This effort will not only provide more opportunity for Hispanic nurses to achieve their educational goals and advance their careers, but it will positively impact the health of underserved and underrepresented communities as these graduates practice as providers, leaders, educators and scientists.”

Healthcare 52

Healthcare Marketing and Communication Services Recruitment Faculty 52