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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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Hard at Play: SAAL Leading the Charge

Student Affairs Assessment Leaders (SAAL)

Our long-term goal is to continue growing and providing services, support, and resources to our members with more sponsors. Communications Specialist Manage SAAL communication accounts (e.g., SAAL website, social media, listserv) Marketing SAAL to and with other professional associations (e.g. Campus Labs, EBI).

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How To Better Engage Students With Our New Mobile App!

Campus Groups

They help establish better communication and engage students. They are used by Student Life administrators and students for planning, communicating, tracking, and reporting. In addition to being the one-stop-shop for academic, co-curricular and student service information, the app helps connect and engage students.

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Things have changed—has your Annual Giving strategy?

EAB

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Services like PayPal, Zelle, Venmo, Apple Pay, and Cash App simplify the payment process for consumers.

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Overcoming Barriers in Higher Ed: Strategies for Student Success and Employability: Changing Higher Education Podcast 157 with Host Dr. Drumm McNaughton and Guests Kathryn Campbell and Dr. Zack Mabel

The Change Leader, Inc.

Colorado automatically grants associate’s degrees to these students instead of waiting for them to apply or for a college administrator to make them aware of the opportunity. The report highlights three basic pathways: high school, community college, and university. All of these things are absolutely critical.

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How To Best Engage Alumni with New Technology

Campus Groups

Students use an engagement platform to manage their co-curricular life on campus and access student service information. Alumni use digital alumni communities to stay connected with campus , network, and support their alma mater. While serving as the central resource, a digital alumni community tracks and measures engagement.

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Higher Education Innovation That Builds Workforce-Ready Graduates: Changing Higher Ed podcast 250 with host Dr. Drumm McNaughton and guest Alex Hernandez

The Change Leader, Inc.

Secret Service while still in college. Hernandez stresses that this type of experiential, workforce-aligned learning is only possible through deep community and employer engagementsomething institutions must prioritize if they want to remain relevant. He is a fierce advocate for education opportunity, access, and innovation.