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What Is Organizational Development?

HEMJ (Higher Ed Marketing Journal)

Shifting student demographics, emerging technologies, and market pressures require institutions to be proactive in building a stronger, more adaptable foundation for long-term success. Additionally, collaboration tools like Asana, Trello, Monday.com, Slack, and Microsoft Teams are critical for project management and internal communications.

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Escape Velocity: The Power of Your Multiyear Growth Road Map

HEMJ (Higher Ed Marketing Journal)

Develop and launch annual marketing campaigns. In my recent article on building online student services , we discussed the importance of assessing your organizational design and effectiveness to identify improvement opportunities and facilitate high-quality growth. Receive enrollment targets. Pursue prospective students.

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The Future of Partnership Is Capacity Building 

HEMJ (Higher Ed Marketing Journal)

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

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How two-way texting aids in student support and retention

Confessions of a Community College Dean

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

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Study Business in the Ivy League – Expert Advice

Great College Advice

Cornell’s School of Hotel Administration offers a BS in Hotel Administration. The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or Services Marketing and Operations Management (SMOM).

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3 Questions KSU’s Laurel Littrell on How Academic Library Budgets Really Work

Confessions of a Community College Dean

There is definitely not as much “wiggle room” as you would think in the materials budget! Almost all of the materials budgets are tied up in subscriptions and access fees for online resources, often with multi-year contracts with vendors that provide these services. computer sciences, business administration, education).

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Hard at Play: SAAL Leading the Charge

Student Affairs Assessment Leaders (SAAL)

We are definitely leading the charge during a very tense time in higher education where campuses are being forced to change practice due to legislative shifts. Our long-term goal is to continue growing and providing services, support, and resources to our members with more sponsors. AALHE, ACPA, AIR, NASPA) or other organizations (e.g.,